This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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LikedRetailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
We Need to Talk with Joshua Graves
Manage episode 478232559 series 127839
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Tough conversations can feel like real-life horror stories—but they don’t have to. In We Need to Talk: A Survival Guide for Tough Conversations, Joshua Graves offers a practical, psychologically grounded toolkit for navigating conflict with clarity and courage. Drawing on insights from neuroscience, psychology, and his own lived experience, Graves explains why our brains react so strongly to tension and conflict—and what we can do about it. Lou and Joshua discuss workplace power dynamics, emotional triggers, and avoidance patterns, showing how even a moment of pause can shift the outcome. Joshua’s advice? Slow down. Breathe. Ask questions that begin with what or how instead of why. And remember, you're allowed to step away and come back—conflict doesn't need to be resolved in the heat of the moment. Whether you're facing pay disputes, boundary violations, or breakdowns in trust, Joshua’s goal isn’t to script your response but to equip you with flexible, self-aware tools you can adapt to your own voice.
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225 episodes
ShareManage episode 478232559 series 127839
Content provided by The Rosenfeld Review Podcast (Rosenfeld Media). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Rosenfeld Review Podcast (Rosenfeld Media) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tough conversations can feel like real-life horror stories—but they don’t have to. In We Need to Talk: A Survival Guide for Tough Conversations, Joshua Graves offers a practical, psychologically grounded toolkit for navigating conflict with clarity and courage. Drawing on insights from neuroscience, psychology, and his own lived experience, Graves explains why our brains react so strongly to tension and conflict—and what we can do about it. Lou and Joshua discuss workplace power dynamics, emotional triggers, and avoidance patterns, showing how even a moment of pause can shift the outcome. Joshua’s advice? Slow down. Breathe. Ask questions that begin with what or how instead of why. And remember, you're allowed to step away and come back—conflict doesn't need to be resolved in the heat of the moment. Whether you're facing pay disputes, boundary violations, or breakdowns in trust, Joshua’s goal isn’t to script your response but to equip you with flexible, self-aware tools you can adapt to your own voice.
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1 From Hype to Insight: Llewyn Paine on AI, UX, and Critical Thinking 30:12
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Play Later Play Later Lists Like LikedWhat happens when a cognitive psychologist turned UX researcher brings a critical eye to AI? Dr. Llewyn Paine shares her unique perspective at the intersection of emerging technology and user research. With experience spanning neuromarketing, 3D television, and mixed reality, Llewyn has seen the hype cycles come and go—and learned to spot the gap between promise and practical value. Llewyn and Lou explore the parallels between now-defunct technologies and today’s AI surge, noting how often new tools are overmarketed before their implications are truly understood. Llewyn urges researchers to engage with AI not as passive users but as experimenters: to test, retest, document, and analyze like scientists. Her recent workshop revealed how even identical prompts to the same model can yield wildly different results—an important reminder that AI is non-deterministic and context-sensitive. Llewyn also shares a behind-the-scenes look at curating the Designing with AI 2025 conference, built around both the realities of today and the creative possibilities of tomorrow. She reminds us that critical thinking, experimentation, and thoughtful documentation are the UX research community’s superpowers in this unpredictable AI era.…
Tough conversations can feel like real-life horror stories—but they don’t have to. In We Need to Talk: A Survival Guide for Tough Conversations, Joshua Graves offers a practical, psychologically grounded toolkit for navigating conflict with clarity and courage. Drawing on insights from neuroscience, psychology, and his own lived experience, Graves explains why our brains react so strongly to tension and conflict—and what we can do about it. Lou and Joshua discuss workplace power dynamics, emotional triggers, and avoidance patterns, showing how even a moment of pause can shift the outcome. Joshua’s advice? Slow down. Breathe. Ask questions that begin with what or how instead of why. And remember, you're allowed to step away and come back—conflict doesn't need to be resolved in the heat of the moment. Whether you're facing pay disputes, boundary violations, or breakdowns in trust, Joshua’s goal isn’t to script your response but to equip you with flexible, self-aware tools you can adapt to your own voice.…
Jake Burghardt - Stop Wasting Research by The Rosenfeld Review Podcast (Rosenfeld Media)
1 Traction Heroes with Harry Max & Jorge Arango 32:16
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Play Later Play Later Lists Like LikedWhat happens when two brilliant minds from the world of information architecture team up to create a podcast that’s part leadership playbook, part intellectual high-wire act? That’s exactly what Harry Max and Jorge Arango set out to explore with their new podcast, Traction Heroes. Lou Rosenfeld chats with two and learns how they envision their project and how their podcast differs from traditional interview formats. Instead of scripted discussions, Traction Heroes features Harry and Jorge reading thought-provoking passages from books to each other—without prior preparation—sparking impromptu, insightful conversations. The goal? To decode complex ideas and turn them into actionable advice for leaders and decision-makers. The pair leverage their complementary strengths: Harry’s applied, results-driven approach, and Jorge’s deep, theoretical mindset. Together, they aim to help listeners gain traction in their careers and lives, all while keeping the dialogue engaging and accessible. Launched in January 2025, the podcast avoids technical or siloed jargon, and focuses on practical tools for structuring decisions and creating meaningful outcomes. Available on major platforms and at TractionHeroes.com, the show promises a fresh take on leadership and decision-making.…
1 Research as Knowledge Curation with Robin Beers 33:40
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Play Later Play Later Lists Like LikedWhy do so many organizations struggle to learn and evolve? Robin Beers, an organizational psychologist and founder of Ubuntu Culture Company, argues that businesses have been stuck in a transactional mindset—hoarding knowledge rather than embracing it as a dynamic, social process. In this conversation, she explains why researchers must shift from simply delivering insights to becoming knowledge curators, helping organizations not just understand their customers, but also reflect on their own strategies and structures. Robin explores how organizations often present themselves based on internal hierarchies—rather than how customers actually engage with them—and how researchers can help bridge this gap. She also discusses the critical need for sense-making, the skills researchers should develop to navigate complex systems, and why UX research must expand beyond just improving digital products. As a speaker at Advancing Research 2025, Robin will offer practical strategies for researchers to drive real change within their organizations.…
What happens when an academic researcher trades a university lab for the fast-paced world of tech? Katie Hansen, Senior UX Research Manager at Thumbtack, shares her journey from studying unconscious bias at Princeton to leading research at companies like Etsy, Instagram, and Facebook. She breaks down the challenges of transitioning from academia—where studies take years—to industry, where research needs to drive business decisions quickly. Katie dives into the power of survey experiments, explaining how they can uncover deep psychological insights and help teams prioritize what to A/B test. She also discusses the value of meta-analysis and literature reviews, showing how researchers can tap into existing knowledge to save time and uncover patterns. With two talks lined up at Advancing Research 2025, Katie will explore experimental research techniques and the impact of meta-analysis in UX. She also shares her favorite research tools, the importance of repositories, and why Hidden Brain is a must-listen for anyone fascinated by human behavior. If you’re looking to level up your research game and future-proof your career, don’t miss this conversation!…
1 Destigmatizing Failure to Encourage Innovation with Dan Ward 27:21
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Play Later Play Later Lists Like LikedFailure is often seen as something to avoid, but Dan Ward sees it as a gateway to innovation. Dan is a military technologist, author, USAF veteran, and innovation catalyst at MITRE Corporation, and he and Lou talk about the profound lessons failure can teach. Drawing from his book LIFT: Innovation Lessons From Flying Machines That ALMOST Worked and The People Who NEARLY Flew Them, Ward shares stories of pre-Wright brothers (more accurately pre-Wright siblings) aviation experiments that, despite ending in failure, laid the groundwork for modern flight. He explains how studying and learning from setbacks can drive innovation and problem-solving in any field. Dan shares his innovation team's unique approach to failure: celebrating it with “failure cake.” This ritual helps his team process setbacks, learn from them, and destigmatize failure in a supportive environment. He also emphasizes the importance of storytelling, arguing that even the best ideas are meaningless if they can’t be communicated clearly. The conversation highlights how embracing failure and sharing its lessons are essential for growth, whether in aviation, design, or technology. Mark your calendars! Lou announces that Dan will headline Rosenfeld Media’s first Failure Friday on February 7, 2025, where he’ll further discuss the failure cake practice.…
1 A Designer Fighting Climate Change with Brandon Schauer 40:21
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Play Later Play Later Lists Like LikedWhat keeps you up at night? For Brandon Schauer, it was climate change. In a stroke of genius, the former CEO of Adaptive Path decided to look for a role that would help him address his concerns about our planet. He ultimately transitioned to his current role as Senior Vice President of Climate Culture at Rare. Brandon has a big heart, and it can be felt in his conversation with Lou. They discuss his education and career path, highlighting his leadership role at Adaptive Path where the agency thrived by sharing knowledge and empowering new talent. As CEO, Brandon navigated business challenges and focused on building lasting client relationships and expanding the agency's impact. This experience eventually led to Adaptive Path's acquisition by Capital One, which marked a significant turning point in Brandon's career. His transition to climate work was driven by a growing concern for the environment. After struggling to find a direct path connecting design and climate change, Brandon discovered a role at Rare, an organization focused on behavioral change to reduce U.S. carbon emissions. His team at Rare works to identify and promote lifestyle changes, such as how people eat, travel, and power their homes. Brandon also shares how his design background continues to influence his work at Rare, particularly in "behavior placement"—a method of subtly integrating eco-friendly choices into entertainment to normalize sustainable behaviors. He emphasizes the soft power designers hold, noting how they can integrate sustainability into their work, even if their roles aren’t explicitly focused on climate. By doing so, designers can influence corporate decisions and consumer behaviors, helping to create a shift toward more sustainable norms in everyday life.…
1 Envisioning and Creating New York City’s Next Park with Rosa Chang 33:35
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Play Later Play Later Lists Like LikedImagine transforming a forgotten, dark space beneath one of New York’s most iconic landmarks into a vibrant community hub—this is the ambitious vision behind Gotham Park. Facilitating the vision and creation of the space beneath the Brooklyn Bridge is Lou’s guest, Rosa Chang. She shares her dream of transforming the neglected nine-acre area into a community-driven park. Initially underutilized and uninviting, the space is now being reimagined as a vibrant public hub for diverse groups to gather and connect. Rosa discusses the process of bringing her idea to the public, emphasizing the importance of listening to the community and allowing the vision to evolve through conversations. Rather than adhering to a rigid design from the start, she facilitates discussions with local stakeholders to ensure the park meets the needs of the people it serves. She highlights the significance of respecting the space's history while meeting contemporary needs. Their conversation also touches on Gotham Park's early successes, including the opening of the first acre and the push to revive iconic spaces like the Brooklyn Banks skate park. Rosa's approach has been one of connection and collaboration, bridging gaps between individuals and organizations to create a public space that fosters unity. Listen and be inspired!…
Just as a rock climber meticulously checks their gear and follows strict safety protocols to navigate treacherous heights, security UX professionals must also anticipate risks and design safeguards to ensure a smooth and safe journey for users in a digital landscape. In Lou’s interview with Heidi Trost, author of Human-Centered Security: How to Design Systems that are Both Safe and Usable, Heidi highlights the critical safety protocols climbers and belayers follow, which mirror the precautions needed in system design to mitigate human error and anxiety. This analogy sets the stage for a broader discussion on security user experience challenges. Heidi stresses the necessity of cross-disciplinary collaboration, especially when dealing with sensitive data like personally identifiable information (PII) and electronic protected health information (EPHI). She points out how involving legal and security teams early can streamline projects and improve outcomes. Designers, as facilitators, must bridge the gap between complex security concepts and user comprehension. Heidi’s book helps them do this by using personas to understand how the dynamic between users, security UX, and threat actors shapes. Lou and Heidi’s conversation explores the evolution of multi-factor authentication (MFA) and its unintended consequences. What started as a simple 6-digit code morphed into a troublesome fatigue for users. Heidi underscores the importance of iterative design to adapt to these evolving challenges, likening the chaos of security interactions to a relentless ping-pong match. As they look ahead, Louis and Heidi discuss the rapid evolution of AI in security contexts, emphasizing the balance between technological advancement and user protection. With AI assistants poised to know more about individuals than ever, designers must remain vigilant to prevent potential misuse. Their conversation is an invitation for professionals to rethink how they approach security UX and design, encouraging a proactive stance in this ever-changing landscape.…
Imagine being the service design lead of a healthcare network of 88,000 patients. Your team consists of five people. Sounds daunting, doesn’t it? This is the work that Carol Massa does every day at Northwell Health, New York's largest healthcare network. She brings her wisdom and experience not only to this episode of the Rosenfeld Review, but to the inaugural Advancing Service Design Conference on December 3-4, 2024. Starting as a design student at SCAD, Carol’s career path has taken her to management consulting and now to her pivotal position at Northwell’s Enterprise Digital Service division. Carol discusses her team's unique approach to service design, acting as translators of human insights for digital services. Her team’s work involves transforming research and data into actionable insights, creating playbooks, and facilitating collaboration across various departments. The focus is on enhancing patient and clinician experiences by streamlining administrative tasks through innovative digital tools. Throughout the conversation, Carol highlights the importance of building relationships and humanizing interactions. She shares insights on using familiar frameworks to engage clinicians and bridge gaps in communication, ensuring that all stakeholders understand the shared goals of improving patient care. What You'll Learn from this Episode: - The Role of Service Design in Healthcare: Understanding how service design can improve patient and clinician experiences within large healthcare systems like Northwell Health - Collaboration Across Disciplines: How a small service design team collaborates with various departments and stakeholders, including clinicians, engineers, and business strategists, to enhance service delivery - Translating Insights into Action: Techniques for translating complex data and human insights into actionable strategies and digital tools that address specific needs - Humanizing Interactions: The importance of building personal relationships and fostering open communication to bridge gaps - Prototyping and Testing Ideas: How rapid prototyping and testing can be used to validate ideas and improve processes, ensuring that new tools and services effectively meet user needs. - Adapting Existing Frameworks: Creative approaches to leveraging existing frameworks (like problems, goals, and tasks) in a way that resonates with different audiences, particularly in translating technical language for clinicians. Quick Reference Guide: 0:00 - Meet Carol 2:02 - Service design at Northwell 7:25 - The makeup of the service design team 9:49 - The operational tools and documentation the team uses 13:46 - An example of incorporating and automating a new operational process 17:36 - Why you need the Rosenverse 20:04 - Action-driven problems, goals, and tasks 24:35 - Breaking into established systems 29:02 - Carol’s gift for listeners Resources and Links from Today's Episode: Advancing Service Design (inaugural conference) https://rosenfeldmedia.com/advancing-service-design/ Everyday Astronaut https://www.youtube.com/everydayastronaut…
“Systems are very good at being resilient,” and “Systems are very good at dehumanizing,” are sentiments that anyone who has worked in organizational transformation or systems change can appreciate. Luke Roberts is the COO and co-founder of HighFive and a speaker at the upcoming Advancing Service Design Conference. As a self-proclaimed "systems provocateur," Luke emphasizes the importance of understanding the underlying dynamics of any system, whether it’s in education, healthcare, or corporate environments. He and Lou discuss the intricacies of how systems operate and the challenges faced when attempting to provoke meaningful transformation, often drawing on relatable insights from Luke’s work within education systems. One of the standout insights from the conversation is the vital role of time in enacting change. Luke argues that significant systems change requires a long-term commitment, with research indicating that anything less than three years typically fails to yield lasting results. This understanding is crucial, especially when organizations often seek quick wins that can lead to a cycle of temporary fixes without addressing deeper issues. Ultimately, our discussion reveals that provoking change is not just about identifying problems or changing individuals; it's about creating a collective vision and investing the time and energy required to realize it. As we navigate complex systems across various sectors, embracing the challenge of systems change can lead to meaningful and sustainable transformation. What You'll Learn from this Episode: - The Nature of Systems Change: Understanding that systems are complex and often resistant to change, requiring a nuanced approach to provoke transformation. - The Importance of Time: Recognizing that meaningful systems change typically takes at least three years, challenging the desire for quick wins and highlighting the need for long-term commitment. - Energy Dynamics in Systems: Exploring how the flow of information and attention affects change efforts, and how misdirection can stall progress. - Collaboration Across Stakeholders: The necessity of fostering collaboration among all participants—whether in education, healthcare, or corporate environments—to create a shared vision for change. - Provocation as a Tool for Change: Learning how to challenge existing norms and behaviors within a system without blaming individuals, thereby encouraging open dialogue and reflection. - Practical Examples and Insights: Gaining insights from real-world examples, such as the education system, to illustrate how systemic issues can perpetuate negative outcomes and the strategies needed to address them. Quick Reference Guide: 0:14 - Meet Luke 2:40 - An example of change at a system level - bullying in schools 5:50 - Helpful frameworks - mapping and metaphors 9:06 - Why training individuals is not a long-term solution 14:00 - The window of change 18:13 - 5 reasons to use the Rosenverse 20:28 - Provoking systems 24:58 - Flow of energy 28:49 - Luke’s gift for listeners Resources and Links from Today's Episode: Advancing Service Design - December 3-4, 2024 https://rosenfeldmedia.com/advancing-service-design/ The Grasshopper: Games, Life, and Utopia by Bernard Suits https://www.amazon.com/Grasshopper-Third-Games-Life-Utopia/dp/1554812151/ Leading Schools and Sustaining Innovation by Luke Roberts https://www.amazon.com/Leading-Schools-Sustaining-Innovation-Roberts/dp/1032015624/…
1 Rewriting the Rules through Organizational Development with Amanda Woolley 31:23
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Play Later Play Later Lists Like Liked“I’ve been asking myself the question, ‘Why are you doing that?’ since I was about four,” says Amanda Woolley. As an organizational development (OD) consultant and facilitator, she seems to have found the right profession. Amanda began her career with NHS England, eventually becoming the System Leadership Development Senior Manager before working as a consultant. Ironically, she initially rejected the notion that she was an “OD person,” not being entirely sure what the requirements were. In Lou and Amanda’s discussion, she reflects on her journey into OD. She explains that OD focuses on helping teams step back and evaluate how they work together, addressing the complexities and “weirdness” that can emerge in workplace dynamics. They discuss the ideal environment for creating effective change in an organization, emphasizing the importance of neutrality, creativity, and ownership. Amanda shares a personal story about being a caregiver at a young age for her ill mother. She reflects, “My best experiences in healthcare are when people have broken the rules.” Today, she brings stakeholders together so that procedures can be rewritten to make protocols efficient and effective for all involved—and she’ll bring her experience and OD perspective to her panel at Advancing Service Design 2024 (virtual, December 3-4). What You'll Learn from this Episode: - The purpose of Organizational Development and who typically does it Common “weird” challenges organizations face - When and why organizations should bring in consultants, like OD specialists, to provide a neutral perspective and facilitate better communication and problem-solving - Amanda’s career path and the rich experiences that inform her work today Quick Reference Guide: 0:14 - Meet Amanda 1:50 - Systems and organizational development share a focus on frameworks and language 5:08 - What is organizational development, and who does it? 6:24 - Being aware of what’s weird and doing something about it 9:43 - The triggers that expose the need for an organizational development specialist 14:21 - Creating space that invites change and creativity 17:15 - 5 things about the Rosenverse 19:53 - How Amanda’s experience with the National Health Services in the UK has influenced her work today 27:27 - Amanda’s gift for listeners Resources and Links from Today's Episode: Advancing Service Design Conference - December 3-4, 2024 https://rosenfeldmedia.com/advancing-service-design/ Tomorrowmind: Thriving at Work with Resilience, Creativity, and Connection―Now and in an Uncertain Future by Martin Seligman and Gabriella Rosen Kellerman https://www.amazon.com/Tomorrowmind-Resilience-Creativity-Connection_Now-Uncertain/dp/1982159766…
1 The Design Conductors with Rachel Posman and John Calhoun 30:16
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Play Later Play Later Lists Like LikedWhat do music and DesignOps have in common? So much that Rachel Posman and John Calhoun use music as a framework for their new book, The Design Conductors: Your Essential Guide to Design Operations—the first book written about the subject. Both of the authors come from creative backgrounds (John as a musician, Rachel as a ballet dancer), and they describe how their personal experiences influenced their approach to the book and their work. The music analogies are plenty. One example is the importance of orchestration in design operations, equating it to coordinating a team to work harmoniously, much like a conductor leading an orchestra. Rachel and John explain that design operations is a creative process, blending design and management, and that those creative aspects are often underestimated. They highlight the maturing nature of design operations as a discipline, noting that the book fills a gap in resources for both newcomers and experienced professionals. The book is structured in two acts (another musical metaphor): the fundamentals of DesignOps, and the practical, tactical methods for building and scaling teams. Rachel and John also discuss some common challenges in DesignOps, like making the invisible work visible and advocating for the value of the discipline. They stress the importance of "working loudly" to ensure that the contributions of design ops teams are recognized so that teams are properly resourced. What You'll Learn from this Episode: - Why Rachel and John chose a musical metaphor to use in their book - Why Rachel and John decided to write the first book on Design Ops - How the book is formatted and why there is something for everyone - Why Rachel encourages her team to “work louder” Quick Reference Guide: 0:24 - Introduction of Rachel and John 2:45 - Brining a music metaphor to design ops and highlighting the creativity within operations 6:53 - The design materials of operations 7:42 - Communication 9:40 - Building the plane while flying 11:06 - What the book covers and who it’s for 14:22 - 5 reasons you need the Rosenverse 17:14 - The journey readers can expect to take 21:07 - The big errors and challenges in design ops 23:34 - Ideas for working loud and being visible 27:06 - Gifts for listeners…
1 Co-Creating Operating Models for Design Teams with Daniel Orbach 31:39
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Play Later Play Later Lists Like LikedThe best operating models for design orgs are mission-driven, evolving, and team-developed. Those criteria might seem daunting, but Daniel Orbach, Lou’s guest and a speaker at September’s DesignOps Summit, explains how he facilitates a dynamic culture of co-creating with his team at JP Morgan Chase. Daniel outlines his framework, one where the whole team is involved. It’s a dynamic, fluid process that builds teamwork, creates buy-in, and establishes a framework of periodic review, which encourages continual evolution. Lou and Daniel discuss the impact of rituals and mission statements on both teams and individuals. They also explore the impact of a team’s operating models on the broader organization and how interactions with various teams can foster shared understanding within the broader context of the organization. What You'll Learn from this Episode: - How mission statements can inspire and drive operating models - The power of organic rituals and the unusual, unifying ritual of Daniel’s team at JP Morgan Chase - How cross-pollinating between teams can create a shared vocabulary and increase understanding Quick Reference Guide: 2:36 - Introduction of Daniel 3:14 - Co-creating operating models with a team 4:33 - On mission and operating models 7:19 - Quarterly impact retrospectives 9:16 - Rituals and mission 12:55 - Co-creating operating models 15:34 - Why you need the Rosenverse 18:39 - Operating models’ effects on broader organizations 21:00 - Shared vocabulary 23:07 - Cross-pollinating in organizations to facilitate shared understanding 25:05 - Operating models and the individual 28:09 - Daniel’s gift for the audience Resources and Links from Today's Episode: DesignOps Summit https://rosenfeldmedia.com/designops-summit/2024/ Boyd: The Fighter Pilot Who Changed the Art of War by John Coram https://www.amazon.com/Boyd-Fighter-Pilot-Who-Changed/dp/0316796883 Pieces of the Action by Vannevar Bush https://www.amazon.com/Pieces-Action-Vannevar-Bush/dp/1953953204…
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1 Taking Notes and Nurturing Your Knowledge Garden with Jorge Arango 41:38
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Play Later Play Later Lists Like LikedJorge Arango is an Information architect, author, and educator, and he’s written a new book, Duly Noted, about the age-old practice of notetaking. If you’re like me, you’ve been taking notes since your school days. Back then, we used notebooks, a Trapper Keeper, and sticky notes – anything that could help us ace a test, remember important tidbits, and consolidate ideas. Notes are an extension of the mind. But it was always a headache to organize them, synthesize them, and recall them at the right time. Enter the digital age – which tried to improve on the humble art of notetaking, but apps like Notes and Stickies tried to replicate digitally what we were using in the real world. Newer apps like Obsidian let go of real-world metaphors by utilizing three principles: shorter notes, connecting your notes, and nurturing your notes to build a knowledge garden that will serve you for the rest of your life. If you bring value to the world through your thinking, you have the responsibility to look after your thinking apparatus. Duly Noted will augment, magnify, and extend your capacity to think well. Externalizing your mental processes is one of the most powerful means we have to think better. If used well, the humble note will help you be a better thinker and a more effective human. What you’ll learn from this episode: - A history of notetaking tools - Why notetaking is a personal endeavor - How digital notetaking tools have evolved - About Jorge’s new book and how, upon reading it, you just might become a better thinker and increase your effectiveness Quick Reference Guide [0:00:12] Introduction of Jorge and his books [0:01:18] Introduction of Jorge’s new book on taking notes and creating a knowledge garden, Duly Noted [0:09:47] Books that will make you a better knowledge worker [0:14:14] Design in Product Conference [0:15:35] Managing knowledge with computers [0:26:03] Knowledge as a garden [0:28:09] On tools for nurturing a knowledge garden [0:33:08] How Jorge uses AI with Obsidian [0:36:37] Jorge’s gift for listeners Resources and links from today’s episode: Information Architecture for the Web and Beyond by Louis Rosenfeld, Peter Morville, and Jorge Arango https://www.amazon.com/Information-Architecture-Beyond-Louis-Rosenfeld/dp/1491911689 Living in Information: Responsible Design for Digital Places by Jorge Arango https://rosenfeldmedia.com/books/living-in-information/ Duly Noted by Jorge Arango https://rosenfeldmedia.com/books/duly-noted-extend-your-mind-through-connected-notes/ O’Reilly’s book Mind Hacks by Tom Stafford https://www.oreilly.com/library/view/mind-hacks/0596007795/ Tools for Thought by Howard Rheingold www.rheingold.com/texts/tft/ Design in Product Conference, November 29 https://rosenfeldmedia.com/design-in-product/ Roam Research https://roamresearch.com/ Obsidian https://obsidian.md/ The Extended Mind: The Power of Thinking Outside the Brain by Annie Murphy Paul https://anniemurphypaul.com/books/the-extended-mind/ Figure it Out: Getting from Information to Understanding by Karl Fast and Stephen Anderson https://www.amazon.com/Figure-Out-Getting-Information-Understanding-ebook/dp/B085412Q1X Build a PKG (Personal Knowledge Garden) Workshop https://buildapkg.com…
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Rosenfeld Review Podcast
1 Creating a More Impactful Business While Still Feeling Like a Designer with Ellen Chisa 29:53
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Play Later Play Later Lists Like LikedHave you ever felt like the product people want to move too fast? You realize that speed is important, but the quality of the product is going to suffer and the results are going to disappoint. Or have you ever wished you had a seat at the table during the initial strategy sessions of a new project, rather than being brought in mid-stream? Do you feel intimidated when talking to the folks on the business and finance side of your organization? If so, this episode is for you. Ellen Chisa has a background in engineering and an MB. She is a founder, venture capitalist, and partner at boldstart ventures. In short, she has to care about the business side of things. But she also cares about user-oriented product design, and she wants the voices of those in the design space to be heard. The best place to start, she asserts, might be by listening and learning. Ellen encourages designers to familiarize themselves with their organization’s business models and financials. If you’re feeling squirmy about that prospect, Ellen lays out a workable approach that will put both you and the business analyst at ease. Ellen’s goal is to help you create more business impact while still feeling like a designer. Ellen will be the opening keynote at the November 29 Design in Product virtual conference. What you’ll learn from this episode: - About Ellen Chisa’s background, her current position, and the contribution she’ll make at the Design in Product Conference 2023 - Where Ellen sees the future going—combining APIs with generative AI - Why designers will benefit from learning about the business and financial side of their organization - How a designer can approach a business person with ease and curiosity - A strategy for getting a seat at the table for the initial strategy sessions of a project Quick Reference Guide [0:00:20] Introduction of Ellen Chisa and Design in Product Conference [0:02:22] The double diamond approach to design [0:04:09] Potent combinations of design tools [0:05:02] Ellen looking ahead at where technology will go [0:07:08] Creating more business impact while still feeling like a designer [0:09:45] How to get a financial toolkit for designers [0:12:08] Accessible metrics for non-business people [0:17:32] Design Ops Summit, October 2-6, 2023 [0:19:02] Feeling like a designer and building a coalition [0:21:12] How to slow the cadence [0:23:04] Is it better to focus on revenue and growth or derisking? [0:25:09] Advice for those who feel reserved about approaching others [0:27:06] Ellen’s gift for listeners Resources and links from today’s episode: Design in Product Conference 2023 https://rosenfeldmedia.com/design-in-product/ Readwise – save notes from books https://readwise.io/ Obsidian https://obsidian.md/…
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Rosenfeld Review Podcast
1 The Beautiful Mess of Product Development with John Cutler 36:20
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Play Later Play Later Lists Like LikedToday’s interview is just a taste of what you’ll learn at Rosenfeld’s upcoming Design in Product conference—featuring John Cutler’s closing keynote. John is the senior director of product management at Toast, a doodler, a former band member, a UX researcher, and business analyst. He’s also the prolific writer behind “The Beautiful Mess, a Substack newsletter with over 36,000 subscribers, where he writes about cross-functional product management—especially the messy parts. As someone who likes “messy, creative endeavors” and building things with other people, John enjoys unpacking the complicated parts of collaboration, getting to the heart of messes, and finding a way forward involves much more than identifying patterns. John finds that each person’s frame or perspective is only one of many. This is one reason the relationship between product and design is a complicated ecosystem, and the whole system—not just a part—needs to evolve together. In an effort to reach consensus across teams, John notes that it’s easy to fall into the alignment trap where the so-called alignment is fragile and where consensus becomes more valued than a true solution. John encourages listeners to get comfortable with the complicated mess, to truly listen to multiple frames and perspectives while holding onto their own, and then to roll up their sleeves and explore a way forward together. What you’ll learn from this episode: About John’s background and his brief stint in a band that opened for others About the upcoming Design in Product conference About the messiness of product development and problem-solving About avoiding the traps of alignment and over-simplification Quick Reference Guide [0:00:24] Introduction of John Cutler and Design in Product 2023, and the back story behind “The Beautiful Mess” [0:05:01] Patterns in messes [0:10:23] The relationship between product and design [0:14:11] Dealing with varying work speeds and perspectives [0:20:32] Design Ops Summit, October 2-6, 2023 [0:21:45] The alignment trap and the simplification trap [0:30:50] A new metaphor for looking at teams in organizations [0:34:04] John’s special words for listeners Resources and links from today’s episode: Design in Product 2023 https://rosenfeldmedia.com/events/ The Beautiful Mess, John Culter’s Substack https://cutlefish.substack.com/ Images of Organization by Gareth Morgan https://www.amazon.com/Images-Organization-Gareth-Morgan/dp/0761906320/…
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Rosenfeld Review Podcast
1 Pain and Curiosity Precede Successful Design Systems Change with Dan Mall 34:57
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Play Later Play Later Lists Like LikedWhile we’ve been developing design systems for years, we’re only just now learning how to create systems that are successful and sustainable. Dan Mall is the author of the soon-to-be released Design That Scales: Creating a Sustainable Design System Practice, which explores the cultural elements that contribute to sustainable design systems. Not surprisingly, it’s usually pain that motivates change. In fact, companies occupying the number one spot in their respective markets usually have the least incentive to change. As the saying goes, “Number two tries harder.” But even in the most-ready-for-change scenarios, design systems sit, at best, at a third level of priority. Dan asserts that the challenge is to approach design systems as a byproduct of the products and features that bring customers value. Otherwise, design systems will always be on the backburner. Dan and Lou discuss tricky topics around design systems: - Designers’ fear of job loss to design systems. - As we move toward sustainable design systems, who should make the decisions? Who does what and when? - How to approach design systems in a sustainable way. - The best way for product and systems teams to collaborate. What you’ll learn from this episode: - Why culture, rather than product maturity, will determine whether design systems are successful - How to address fears of job loss as a result of design systems - How to keep people motivated through a systems change - How product and design teams can work together efficiently - How design systems have changed over time - The role of governance in systems change - Why following precedent within your company will get you farther faster Quick Reference Guide [0:00:32] Introduction of Dan Mall and his book Design that Scales – Creating a Sustainable Design System Practice [0:04:49] On reaching cultural alignment [0:07:01] What prompts design systems change [0:09:26] When jobs feel threatened [0:12:21] Cultural signs and markers of design system success [0:16:59] November 29th, 2023 – Design in Product Conference [0:18:20] On governance and sustainability [0:24:44] On collaboration between product and design teams [0:27:33] The evolution of design systems for ICs [0:30:35] Design Systems University [0:32:38] Dan’s gift to listeners Resources and links from today’s episode: Design in Product Conference on November 29, 2023 https://rosenfeldmedia.com/design-in-product Design Systems University https://designsystem.university/ The Useful School https://usefulschool.com…
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Rosenfeld Review Podcast
1 Creating Insights through Analysis and Synthesis with Steve Portigal 35:59
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Play Later Play Later Lists Like LikedBelieve it or not, Steve Portigal’s UX research classic Interviewing Users came out ten years ago, back in 2013. A few things about user research have changed since then, to put it mildly, so we at Rosenfeld did two things: we convinced Steve to write a second edition (coming out October 17), and to join us on the Rosenfeld Review to discuss all the things that have changed. In addition to being an author, Steve is a user researcher, consultant, and teacher. He helps companies grow their businesses, culture, and brands by interviewing users. He also helps companies build more mature in-house research practices. Having been on both sides of the interviewing process – as both interviewer and interviewee – Steve can empathize with both roles. Over the last decade, he has seen user research evolve from a focus on consumer products to company culture and supportive technologies in the B2B space. Effective research, in addition to data gathering, involves analysis and synthesis. Steve defines analysis as breaking bigger things into smaller things and synthesis as putting what was broken down back together into a new framework, or insight. This is where the magic of research happens. A chapter dedicated to the art of analysis and synthesis is one of the profound additions to this latest edition of his book. What you’ll learn from this episode: - About Interviewing Users and what’s new in the second edition - About Steve’s work as a researcher, author, and consultant and how his work has shifted over the last decade - Changes in the research field and why most of us are researchers to one degree or another, even if it’s not in your title or job description - How analysis and synthesis are different and why both are needed for insights - About the “We already knew that” response many researchers get and what it really means Quick Reference Guide [0:00:19] Introduction of Steve Portigal [0:04:30] Experience on both sides of the interview process [0:08:06] Shifts in language and jargon Steve has noted over the last decade [0:12:13] The evolution of user research – less with consumers and more within businesses or B2B [0:15:10] Speculation on where the leading edge of user research will be – or perhaps more importantly, who will be doing it – in another 10 years [0:19:02] Rosenfeld Media Communities [0:21:17] What’s new in the 2nd Edition version of Interviewing Users – analysis, synthesis, and insights [0:28:38] “We already knew that” phenomenon that researchers often encounter [0:32:20] Steve’s gift for listeners Resources and links from today’s episode: Interviewing Users (2nd edition) by Steve Portigal https://rosenfeldmedia.com/books/interviewing-users-second-edition/ Doorbells, Danger, and Dead Batteries: User Research War Stories by Steve Portigal https://rosenfeldmedia.com/books/user-research-war-stories/ “How-to with John Wilson” on HBO https://www.hbo.com/how-to-with-john-wilson…
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Rosenfeld Review Podcast
1 Decentralizing Power through Design with Sahibzada Mayed and Lauren Lin 27:42
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Play Later Play Later Lists Like LikedSahibzada Mayed and Lauren Lin will be speakers at the upcoming DesignOps Summit on October 2-4, 2023. Their talk, “Cultivating Design Ecologies of Care, Community, and Collaboration,” will showcase the intersection of care-centeredness and design operations. Lauren has wanted to be a designer since she was in third grade. What kind of designer? An “everything” designer! From a young age, she embraced the idea that “you can design anything” from fashion to environments to moods and feelings. Today she employs ethical research practices and co-design to shift power and amplify youth voices, design toys, and bring play into her work at Ideo Play Lab. Mayed has a social service and social impact background. Through a community-oriented storytelling approach, they co-lead strategy and research at Cause and Affect, a relational design consultancy in Canada. Lauren and Mayed’s partnership began with conversations and exploration about what they could do to shift power dynamics and create more cohesive and engaging designs for all. The biggest hindrance, say Lauren and Mayed, is power hierarchies. Design leaders need to critically think about social identities, institutional positions, and other complexities and dimensions. How power shows up in our practices is always shifting and changing, and decentralizing power has to be an ongoing and emergent process. And it all starts with ideas and conversations. Mayed and Lauren have found that speculative design is a powerful way to reflect on the “now” and dream about what the future could look like. All real-world shifts begin with ideas, relationships, and conversations. These elements are at the heart of design. What you’ll learn from this episode: - About Lauren and Mayed’s backgrounds - How their partnership came about - About the talk titled “Cultivating Design Ecologies of Care, Community, and - Collaboration” that they will deliver at October’s DesignOps Summit - About power hierarchies in design and what design leaders can do to help decentralize power - About the role and potential of speculative design Quick Reference Guide [0:00:19] Introduction of Sahibzada Mayed and Lauren Lin [0:01:03] Mayed and Lauren’s backgrounds [0:05:53] The working partnership between Mayed and Lauren [0:08:45] Power hierarchies and design [0:11:56] The DesignOps leader’s role [0:15:26] Alternative means of engagement [0:18:36] DesignOps Summit, October 2-6, 2023 [0:19:59] A care-centered approach to the future through establishing patterns [0:24:37] Mayed and Lauren’s gifts for the audience Resources and links from today’s episode: Ideo Play Lab – https://ideoplaylab.com/ Cause + Affect – https://causeandaffect.com/ Planet Justice Textbook from Slow Factory – https://shop.slowfactory.earth/products/planet-justice-textbook “The Mind-Body Check for Radical Research” Google doc - https://docs.google.com/document/d/1OBViDEMBh9lYndX-_gNI_5LNMPfMFhCA-Mek6M-VnGI/edit DesignOps Assembly - https://www.designopsassembly.com/…
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Rosenfeld Review Podcast
1 A Proactive Approach to Inclusive Design with Zariah Cameron 27:27
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Play Later Play Later Lists Like LikedZariah Cameron is Co-Director of Community + Research and the founder of AEI – Advocate, Educate, Innovate Black Design. She will be a speaker at October’s DesignOps Summit on streamlining an inclusive design practice. Many companies and corporations have good intentions when it comes to inclusive design. But too often that’s where things both start and stop. Zariah helps companies operationalize their inclusive design principles and ideals by looking at design from all angles and instilling effective processes. When exploring ideals of equity and inclusivity, many confuse inclusivity with accessibility. Accessibility is a fine place to start, but it’s just the beginning. Accessibility tends to be passive while inclusivity is active. Inclusive design proactively seeks out the marginalized, the underserved, and minority groups. It doesn’t make assumptions but seeks input, feedback, and follow-through. For many companies, the most effective way to pursue inclusive design is to work with grassroots organizations. Partnering with such organizations provides corporations access to a diverse pool of participants. It’s a process of co-creation and involves a long-haul-relationship mentality. Zariah mentions a variety of organizations that design teams could partner with to access diverse talent: Creative Reaction Lab Pause and Effect Aroko Cooperative – seeking equity, liberation, community healing, and ecocentricy What you’ll learn from this episode: About Zariah’s talk at the upcoming October 2024 DesignOps Summit How inclusive design differs from accessibility How companies can proactively partner with organizations to access a wide range of underserved and marginalized participants Quick Reference Guide [0:00:37] Introduction of Zariah [0:02:04] Inclusive design [0:04:11] An example of a principle that needs to be operationalized [0:05:25] How to take a more operational approach to inclusive design [0:08:04] Inclusivity is active, not passive. It’s also relational. [0:14:18] Inclusivity is relational and communal [0:15:03] More on the AEI organization [0:17:24] Other work with HBCU students [0:19:40] A reminder about the October 2-4 DesignOps Summit [0:20:48] Organizations to partner with to advance inclusivity and equity [0:24:21] Zariah’s gift for listeners Resources and links from today’s episode: Creative Reaction Lab - https://crxlab.org/ Pause and Effect - https://www.pauseandeffect.ca/ Aroko Cooperative - https://www.aroko.coop/ State of the Black Design Conference in March 2024 - https://www.thesobd.com/ DesignOps Assembly - https://www.designopsassembly.com/…
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Rosenfeld Review Podcast
1 Bringing Voices to the Table for DesignOps with Jay Bustamante 30:03
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Play Later Play Later Lists Like LikedJay Bustamante has always been about conserving time and resources by building tight processes to create efficiencies in his life and work. In all the jobs and positions he’s held, he would notice gaps, consult with stakeholders, find solutions, and fill those gaps. Eventually he learned there is a name for this type of work: DesignOps. Today Jay is a DesignOps leader and an experienced strategist at VMware. And he’ll be a speaker at the October 2023 DesignOps Summit. When it comes to streamlining and building efficiencies, AI seems like a no-brainer, right? Not so fast. AI brings big expectations and can result in a lot of frustration if proper groundwork isn’t laid. DesignOps teams that proactively facilitate collaboration between engineers, business teams, end users, and other stakeholders can save time, money, and greatly increase the likelihood of a successful product that will reflect the company’s values. In this episode, Jay and Lou explore the following concerning AI: • Good data makes all the difference • Why AI can easily reinforce existing biases • Why case studies and knowing the most impactful need are crucial • Setting proper expectations • Why Design’s role is to slow things down and to make sure that the right people are invited to the conversation, that the right questions are asked, and that all voices are heard early in the process. What you’ll learn from this episode: • How Jay got where he is today • How to slow down the development of AI solutions to avoid ethical and technical snafus • Which voices need to be at the planning table • How DesignOps can steer the design boat and keep everyone on the same page with the same goals • How companies (even big ones like Amazon) can get tripped up when AI reinforces biases Quick Reference Guide [0:00:25] Introduction of Jay and the October 2-4 Design Ops Summit [0:02:11] Jay’s professional journey into design ops [0:05:36] Jay joined VMware to do strategy work and ended up doing design ops work [0:07:35] AI in a design ops context [0:10:32] An example from Amazon of AI-aided hiring gone wrong [0:15:39] Design Ops Summit – October 2-4, 2023 [0:17:01] On being proactive with use cases and identifying red flags and slowing down [0:22:13] On being careful with data [0:25:43] On bringing voices together and being a facilitator [0:28:09] Jay’s gift to listeners Resources and links from today’s episode: DesignOps Assembly - https://www.designopsassembly.com/ AI Fairness 360 by IBM - https://www.ibm.com/opensource/open/projects/ai-fairness-360/ Fairkit-Learn (Python)- https://pypi.org/project/fairkit-learn/ DesignOps Summit 2023 - https://rosenfeldmedia.com/designopssummit2023…
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Rosenfeld Review Podcast
Jenae Cohn is executive director at the Center for Teaching and Learning at UC Berkeley and, along with Michael Greer, author of the new book Design for Learning: User Experience in Online Teaching and Learning. Jenae and Michael’s book helps designers create compelling educational content. Think of it as required reading for anyone designing an online course, webinar, training, or workshop. Designing a platform intended to educate goes beyond traditional UX design. Jenae’s book does the following: • Looks at the science behind learning and articulates how to help someone be a learner • Helps designers understand the complex array of needs that learners have and create more purposeful learning experiences Learning is motivated by social interactions and emotions. In fact, the learning process is typically social, and most are motivated knowing that they’re not learning in isolation but in or for community. Designers should capitalize on these motivations. Tips for making online learning more social: • Take “temperature” checks throughout the course – for example, a poll or quiz • Allow comments on shared artifacts and shared annotation • Prompt discussions and assign roles if needed • Remember that a webinar will not necessarily create a social experience As designers get started on creating online instructional material, Jenae reminds them to be kind to themselves. After all, designing for learners is an iterative learning process. Also, it’s critical to create checkpoints and opportunities along the way to garner feedback. With the aid of Jenae and Michael’s book, we can depart from the days of dull online courses and make them truly vibrant spaces of growth. What you’ll learn from this episode • Why typical online learning platforms are so dull and what can be done differently to make them more engaging and compelling • How instructional designers and UX designers can learn from one another • How designers can make online learning more social • How designers can know if they’re meeting their goals Quick Reference Guide [0:00:21] Introduction of Jenae Cohn [0:01:41] Design for Learning – Why we need a UX book for learning/teaching products [0:05:17] Why UX designers may be surprised by what they didn’t know about designing with learning in mind [0:08:58] What instructional designers can learn from UX designers [0:12:14] Hybrid environments in learning products [0:15:07] DesignOps Summit – Oct 2-6, 2023 https://rosenfeldmedia.com/designopssummit2023/ [0:16:13] Learning is social – how to help online learners stay engaged [0:24:58] How a designer can determine if their learners have had a good outcome [0:30:40] Advice for designers moving into the learning design space [0:33:29] Jenae’s gift to listeners Resources and links from today’s episode: Design for Learning: User Experience in Online Teaching and Learning by Jenae Cohen and Michael Greer https://rosenfeldmedia.com/books/design-for-learning/ The UX of Educational Technology Community https://www.uxedtech.com…
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Rosenfeld Review Podcast
1 Donna Lichaw on Leadership Superpowers and Kryptonite 37:30
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Play Later Play Later Lists Like LikedNot too long ago, Donna Lichaw, author of The User’s Journey, was helping companies solve product problems by organizing the experience of a product or service into a narrative arc where the user is the hero. Then she ran into a question that she couldn’t shake — a question that, once answered, would morph her business from product development to leadership development. The question unveiled a people problem rather than a product problem. “We don’t have problems bringing products into the world. We have problems getting along with everyone, feeling good about our work, building team morale, dealing with internal fighting. We’ve been helping our customers be heroes. How can I be a hero?” Over seven years of researching how to help leaders be heroes, she found inspiration in a variety of places, including Gestalt therapy, narrative therapy, and executive and somatic coaching. Her conclusion can be found in her new book, The Leaders Journey: Transforming Your Leadership to Achieve the Extraordinary. Think of the book as a map for people to become the natural leaders they already are and can be through a process of radical acceptance that leads to real, lasting change. People grow into superhero leaders when they fully embrace themselves — strengths and weaknesses. Donna’s approach to leadership is a refreshing departure from the typical advice of talk louder, take up more space, and listen more. This is a different — a journey that is unique to each individual. • Discover your superpowers. When you’re not leveraging your superpowers at work, you’re not as powerful as you could be. When you contain your superpowers, you’ll feel sad, depressed, and restricted. • Know your kryptonite too. When you understand the “why” behind your weaknesses, you’ll often find a superpower underneath. By embracing your quirks and appreciating how they serve you, you’ll open yourself to insights about how to move forward. What you’ll learn from this episode: • Why Donna felt compelled to transition her business into leadership coaching • About the two books Donna has written for Rosenfeld Media • Why one-size-fits-all leadership programs are a dead end • How appreciating your weaknesses can lead to self-discovery and growth Quick Reference Guide [0:00:51] Introduction of Donna Lichaw and a brief summary of her book The User’s Journey [0:02:23] About the origins of The Leader’s Journey: Transforming Your Leadership to Achieve the Extraordinary, Donna’s new book [0:03:10] Donna recalls leading a workshop that raised an important question [0:07:44] Looking for inspiration and resources to answer the question, “How can I be a hero?” [0:11:24] Finding value in everything, yet recognizing what is less helpful [0:13:57] Dealing with leadership stereotypes and churn [0:19:10] Enterprise UX 2023 [0:21:15] All leaders have superpowers and kryptonite [0:26:06] Leaning into your personal kryptonite [0:30:25] How the adult film industry and literary smut fit into all of this [0:35:06] Donna’s gift for listeners – access to her work! Resources and links from today’s episode: • Enterprise UX 2023 https://rosenfeldmedia.com/enterprise-ux-2023/ • Donna’s amazing toolkit https://www.donnalichaw.com/toolkit • The Leader’s Journey: Transforming Your Leadership to Achieve the Extraordinary by Donna Lichaw https://rosenfeldmedia.com/books/leaders-journey/ • The User’s Journey: Storymapping Products that People Love by Donna Lichaw https://rosenfeldmedia.com/books/storymapping/…
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Rosenfeld Review Podcast
1 Boon Yew Chew on Systems Thinking as a Relational Tool 39:07
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Play Later Play Later Lists Like LikedBoon Yew Chew is senior principal UX designer at Elsevier and an IxDA local leader and board alumn. He will be a speaker at the upcoming 2023 Enterprise UX Conference on June 6th and 7th, delivering a session on “Making Sense of Systems – and Using Systems to Make Sense of the Enterprise.” Systems thinking can seem abstract and theoretical, but Boon reveals some unexpected ways that systems thinking can have a profound impact on individuals and relationships within organizations. Who knew that systems thinking could be an emotional intelligence tool? Lou and Boon begin today’s episode by discussing the history of systems thinking and how it developed in the ‘40s and ‘50s, mostly within scientific communities, and grew into other fields and disciplines. It offered a new way of thinking about how things develop and change over time. Boon goes on to describe his path into systems thinking and how, with its holistic, big-picture perspective, there is little room for blaming individuals when problems are viewed through a systems thinking lens. A system can give context to the behavior or clashes within an organization and alleviate frustration. Believe it or not, systems thinking can be a relationally lubricating tool. Systems thinking can help us answer the following: • Where do I fit? • Where do the people I’m serving, working with, developing with, and creating for fit within the system? • How is the organization I’m part of itself part of a bigger system? A summary of Boon’s insights: • Systems thinking helps us understand context, empathize, and understand other people and the context they work in • Systems thinking provides a visual language that other people can learn from • Language can help reveal not just problems, but how problems relate to each other even when they may not seem connected • Systems thinking is a tool that can help with prioritization What you’ll learn from this episode The history of systems thinking, especially how it first developed within scientific communities The differences between systems and design thinking How systems thinking can reduce finger-pointing and relational conflict Why it’s best to embrace messy differences as part of the process How to bring systems thinking into the workplace without confusing or alienating others Quick Reference Guide [0:00:12] Introduction of Boon Yew Chew [0:02:31] System thinking versus design thinking [0:04:44] The history of systems thinking [0:08:51] Being trained in one framework and finding it incomplete in the real world [0:10:32] Boon explains how he navigated towards systems thinking [0:16:12] When you feel like your goals are clashing with those of others in the organization [0:19:08] On labels, understanding, reducing friction, and acceptance [0:22:16] Enterprise UX 2023 is back! [0:24:19] Boon’s Enterprise UX talk is titled “Making Sense of Systems and Using Systems to Make Sense of the Enterprise.” Applied aspects of how UX people are using systems thinking in enterprises [0:27:17] Boon “eats his own dog food” and does “double work” [0:27:52] An example of what success might look like [0:31:45] A summary of how Boon uses systems thinking [0:35:29] Boon’s gift for listeners Resources and links from today’s episode: • The Fifth Discipline: The Art and Practice of the Learning Organization by Peter Senge: https://www.amazon.com/Fifth-Discipline-Practice-Learning-Organization/dp/0385517254 • Enterprise UX 2023: https://rosenfeldmedia.com/enterprise-ux-2023/ • Systems Innovation Network, a community of systems practitioners run by systems practitioners: https://www.systemsinnovation.network/…
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Rosenfeld Review Podcast
Ren Pope has a passion for all things data, information, and knowledge, and he strives to make them more accessible, organized, and enduring. You may be surprised that this conversation about information architecture takes us back to classic Greek philosophy, specifically ontology, which is concerned with the nature of being—that is, what is real and not real. What is inside a computer cannot be seen, yet it is real in the sense that it has value and can impact reality. And as a modern ontologist, Ren wants to make information accessible and useful. That often starts with assigning names to things—nouns and verbs to label the functions of an organization so that things can be indexed, searched, retrieved, crosslinked, and so that relationships can be defined through metadata. It’s a complicated process for small businesses and consultants, and the challenges rise exponentially for enterprises with multiple departments and silos. With 60 years of shared experience, Ren and Lou remember when companies were dependent on Excel Spreadsheets and PowerPoint to manage the complexities of a living and evolving organization (many still are!). Today there are multiple options for organizing both structured and unstructured data, and thanks to ontologists like Ren, the tools are getting better. Lou and Ren’s discussion spans from the philosophical to the practical. Ren shares some concrete ways to use ontological thinking in your everyday work: • Find all the nouns and verbs your organization uses to describe its functions. • Define what you are trying to accomplish. • Focus your scope. The narrower the domain, or the more specific the task, the easier your task will be. If you don’t have a narrow, well-defined scope, you will probably over-collect data. • Find how the nouns and verbs interact. • Have a method for maintaining your data. Ren will be presenting at the upcoming 2023 Enterprise UX conference June 6-7: https://rosenfeldmedia.com/enterprise-ux-2023/ What you’ll learn from this episode: • About classic ontology and how it relates to the digital age • How information architecture has evolved over the last 30 years • What is ontological thinking and how to incorporate it into your work • The relationship between information architects, engineers, and the end user • About the upcoming Enterprise UX Conference in June: https://rosenfeldmedia.com/enterprise-ux-2023/ Quick Reference Guide • [0:00:58] Introduction of Ren Pope • [0:02:17] Ontologist vs information architect vs interactive designer vs knowledge manager • [0:06:00] Ontology within organizations and particular challenges for enterprises • [0:09:50] Metadata for structured and unstructured data • [0:14:01] LLM summaries, single metadata terms, abstracts, summaries – they all have their place and all can work together • [0:18:50] How normal people can benefit from ontology or better IA at an enterprise level • [0:23:28] Data needs to be captured, managed, and represented • [0:27:41] A glimpse of the back-in-the-day solutions, like Excel Spreadsheets and PowerPoint, and how far we’ve come • [0:29:40] The scale of volume and complexity of the enterprise environment keeps growing. Is technology keeping up? • [0:35:08] Ren’s gift to the audience – Mettle Health: https://www.mettlehealth.com…
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Rosenfeld Review Podcast
1 Erica Jorgensen on Tools and Techniques for Testing your Content 28:26
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Play Later Play Later Lists Like LikedErica Jorgensen is one of Rosenfeld Media’s newest authors with the publication of her book, Strategic Content Design: Tools and Research Techniques for Better UX. ( https://rosenfeldmedia.com/books/strategic-content-design/ ) With a background in journalism, her book draws on her experiences as a content designer with the likes of Chewy, Microsoft, Slack, Amazon, Starbucks, Nordstrom, and Expedia. Erica’s book is a toolkit of research techniques for anyone struggling to create content that makes an impact. Not all companies have dedicated research budgets or teams, yet research can save us from redos and yield more targeted, effective content. Without research, you may be flying blind without even realizing it. We assume the words and phrases on our websites and apps are effective, and a little due diligence can confirm those assumptions or enlighten us about something that was previously completely outside our awareness. Erica warns us to be prepared because content research will open proverbial cans of worms. False assumptions will be exposed, and what you learn may take your work in unexpected directions. Oftentimes, the whole company will need to get on board when language has to be changed or cleaned up. In a nutshell, content research will expose problems. But it will help you make progress, and the payoff is worth it. What you’ll learn from this episode: • About Erica’s career journey in content design • Case study: The impact of one company’s confusing language, and how content research came to the rescue • How to incorporate content research into non-research roles • How to prioritize and strategize content research • How to harness content audits to highlight what needs attention • Why it’s important to present your team’s work in the most flattering light possible…
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Rosenfeld Review Podcast
Lisanne Norman entered the tech field as a UX researcher in 2015 and quickly advanced to lead researcher at Dell, then Visa. She founded Black UX Austin and was the UX lead researcher at Gusto. And then she left in 2022. Because she had had enough. And because she wanted to make a difference. She is now co-director of DEI at the Hotchkiss School in Connecticut. In today’s interview, Lisanne shares her career journey and the tools she acquired in various positions along the way. We get a glimpse of what it’s like to be a Black woman in tech. We also get a hint at what it might take to keep a Black woman (or other individuals from marginalized groups) in the space. We hear of the microaggressions that can and do occur in the workplace, and Lisanne helps us imagine the exhaustion of functioning in such an environment day after day. She has worked in established, entrenched cultures and in young, seemingly flexible startups, and she found that both environments are lacking in their efforts to bring marginalized people groups to the table. Lisanne will be sharing more at Advancing Research 2023, March 27-29. Her talk is “Why I Left Research.” What you’ll learn from this episode: • What the UX research world looks like from a Black woman’s point of view • The types of microaggressions Lisanne endured in the workplace and public places like airports • Why being a marginalized voice at work – even in a young, flexible culture – can be exhausting • The difference between culture-fit and culture-add • What companies need to do to attract and retain BIPOC employees – and why it’s worth the effort to do so Quick Reference Guide • [00:15] Introduction of Lisanne • [01:38] Lisanne explains how she stumbled upon research as a possible career and found herself working for Dell • [05:19] Lisanne’s time working directly with Dell as part of their design team and her later transition to Visa • [12:40] Lisanne explains the frustrations she endured at Visa and her switch to a young e-commerce company • [19:13] Feeling weighed down by microaggressions, keeping notes, and educating those who should know better • [21:13] Covid, taking a break, Black UX Austin, Gusto, and George Floyd • [27:55] BREAK: Books recently published by Rosenfeld Media • [30:08] On what it would take for Lisanne to get back into UX research • [35:01] On the potential of learning from past modules of successful “adding” • [37:41] Lisanne’s gift to our listeners: POCIT (People of Color in Tech)…
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Rosenfeld Review Podcast
1 Insights and Interventions with Jill Fruchter 38:19
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Play Later Play Later Lists Like LikedJill has been listening to customers and clients for over 20 years. She has worked for organizations like Etsy and Blue Apron, and has since started Field Notes Consulting, a research and strategic planning practice serving both public and private sectors. She is method-agnostic, harnesses full-stack research, and interrogates all data to get to the real data or the root cause. While hard data and numbers are important, data alone does not equal insight. Making sense of the data often requires listening to customers, human-scale frameworks of things like journeys and experience mapping, and, of course, minimizing researchers’ biases. It’s often the outside-in perspective that brings it all together to give us insight that will highlight consequences and implications. Jill is a champion of what she calls “interventions” and doing interventions across silos. She shares an example from her time at Blue Apron that beautifully illustrates how one research silo can lose direction without insight from other silos. Some interventions Jill recommends include: • Remember that everyone in the organization is on the same team and after the same goal • Encourage observation • Bring cross-functional teams together • Fit KPIs and OKRs in the story of the user Jill will be leading a session, “Inconvenient Insights: The Researcher’s Role is to Stay Curious,” and a workshop, “Holistic Insights: Collapsing Functional Silos for Maximum Impact” at the Advancing Research Conference March 27-29, 2023. What you’ll learn from this episode: • How Jill defines insight and why it won’t be uncovered from hard data alone • How “interventions” across silos can help everyone in the organization win • A taste of what Jill will cover in her talk and workshop at Advancing Research 2023 Quick Reference Guide [00:00] Introduction of Jill [01:50] Jill’s role at Advancing Research Conference March 27-29th, 2023 [02:27] Jill’s love-hate relationship with data [07:25] How we get insights from data [09:36] Lessons from Blue Apron [14:13] How to perform or support interventions [21:54] On interventions outside your area of expertise and considering the interconnectivity of the entire organization [30:43] Looking back on information and library science school [34:52] Jill’s book recommendation [36:49] Jill’s session and workshop at the upcoming Advancing Research Conference in March…
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Rosenfeld Review Podcast
1 Data-Driven Design with John Paul de Guzman 32:37
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Play Later Play Later Lists Like LikedBeing simultaneously data-driven and creative seems paradoxical. So does building statistics into the creative process. John Paul de Guzman has managed to do both. As the founder and chief creative of Frost Design and Consulting Group, and speaker at the upcoming DesignOps Summit, millions of Filipinos have been impacted by their work with major FinTech and telecom projects. Much of the UX/UI talent in the Philippines is self-taught, often struggling with the gap between academic training and industry expectations. To address this, John Paul developed a systematic approach to training and design processes. John Paul and Lou discuss how Frost has embraced data-driven design, which, contrary to the creative chaos one might expect, has led to more efficient workflows and better client outcomes. By integrating tools like Trello and Figma, and leveraging AI for task management, John Paul has significantly reduced administrative overhead. This approach allows designers to focus on their work rather than getting bogged down in busy work. They can track work in real time, eliminating the need for status meetings and improving overall productivity—a win-win for both the team and their clients. What You'll Learn from this Episode: - How John Paul and his team at Frost systematically integrated data into their creative processes - How John Paul addressed the talent gap in his company The tools he uses to track workflows and achieve always-current status on projects - How probabilistic analysis helps predict project timelines and manage client expectations more accurately - How John Paul is integrating AP in the project-tracking process Quick Reference Guide: 0:13 - Introduction of John Paul 2:16 - The path that got John Paul where he is today 5:18 - What it means to be data-driven 8:39 - Systematizing the data-driven design process by tracking workflows 11:58 - Mapping the workflow 16:01 - Break 18:45 - Tools for probabilistic analysis and managing time 24:11 - The level of granularity John Paul’s team tracks 25:56 - Handling aspects of work that are more conceptual and difficult to atomize 30:46 - John Paul’s gift for listeners Resources and Links from Today's Episode: DesignOps Summit 2024 https://rosenfeldmedia.com/designops-summit/2024/…
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Rosenfeld Review Podcast
Giving feedback to subordinates can be just as stressful as receiving it. Yet evaluations are a critical component of retention, employer/employee expectations, and production in general. Having an evaluation framework and system in place creates efficiencies, fills voids, and benefits everyone on the team. Enter Ignacio Martinez, associate director at Grand Studio in Chicago. He’ll be delivering a talk at the Design Ops Summit in September, “Fair and Effective Designer Evaluation”. In this podcast episode, Ignacio and Lou explore the importance of a well-structured evaluation framework that highlights “glows and grows” in the areas of craft, quality, client interaction, and teamwork. Ignacio’s system, built on the very accessible Google Sheets, combines quantitative metrics with qualitative feedback to reduce bias and offer a comprehensive assessment of designers' performance. His framework allows for continuous feedback from peers, project directors, and supervisors. What You'll Learn from this Episode: - The principles and methodologies behind creating a fair and effective designer evaluation system - How contributions from peers, career managers, and directors can create a robust evaluation system - The importance of a structured framework with clear categories and traits such as craft, quality, client interaction, and teamwork. - The benefits of incorporating both quantitative metrics and qualitative feedback to minimize bias and provide comprehensive evaluations. - How to create a framework for continuous ongoing feedback from peers, project directors, and supervisors - How evaluation criteria may evolve based on internal priorities Quick Reference Guide: 0:13 - Intro of Ignacio 3:54 - Evaluating designers then and now 6:32 - Gut feelings versus using a system 8:27 - Defining desired traits and levels 11:49 - The framework of the documentation 14:54 - The Rosenverse 17:34 - Who are the evaluators? Are they biased? Are they anonymous? 21:33 - The frequency of evaluations 22:36 - Consider what makes the business run 26:05 - The importance of transparency 26:51 - Ignacio’s gift for listeners Resources and Links from Today's Episode: Blurb of Ignacio’s “Fair and Effective Designer Evaluation” https://rosenfeldmedia.com/designops-summit/2024/sessions/fair-and-effective-designer-evaluation/ DesignOps Summit virtual conference - September 23-25 https://rosenfeldmedia.com/designops-summit/2024/ Rosenverse https://rosenfeldmedia.com/rosenverse/ Donald Glover https://www.imdb.com/name/nm2255973/…
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Rosenfeld Review Podcast
Kate Towsey has certainly left her mark on research operations, pioneering the practice, helping launch the ResearchOps community, and now through writing Research That Scales: The Research Operations Handbook, which Rosenfeld Media is publishing in September of 2024. In her interview with Lou, Kate reflects on her journey from content strategist to a pivotal figure in the research operations community. She recounts her early days at the UK Government Digital Service, where she unexpectedly found herself building research labs, and later at Atlassian, where she helped develop systems to manage vast amounts of research data. Through her work, Kate realized the need for a more structured approach to research operations, leading to facilitating a global ResearchOps community. Oh, and along the way, she coined the term “PWDR” (“People Who Do Research”). The conversation delves into the strategic importance of ResearchOps, emphasizing that it’s much more than just administrative support—it's about designing systems that enable organizations to effectively learn and innovate. Kate likens research operations to city planning, highlighting the need for strategy to build successful, sustainable systems. What You'll Learn from this Episode: - How Kate’s early work in content strategy and her experiences at the UK - Government Digital Service (GDS) led to the work she does today - The importance of aligning research operations with a clear research strategy - How research operations have evolved over the years - The distinction between research and insights, and the value of turning research findings into actionable insights that drive decision-making Quick Reference Guide: 0:27 - Introduction of Kate and her book 3:32 - Kate’s ah-ha moment 9:38 - Facilitating a global conversation before writing the book 11:47 - 8 elements unique to operations 14:09 - The Rosenverse 16:56 - Defining research operations 16:15 - Strategy in operations 20:50 - A story from overlooking the Hudson River in 2018 23:58 - On insight 27:14 - Human-centered research 32:04 - Kate’s gift for listeners Resources and Links from Today's Episode: Research That Scales: The Research Operations Handbook by Kate Towsey https://rosenfeldmedia.com/books/research-that-scales/ Cha-Cha Club https://chacha.club/…
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Rosenfeld Review Podcast
1 Advancing Service Design with Ben Reason and Patrick Quattlebaum 43:45
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Play Later Play Later Lists Like LikedIs it time to advance the practice of service design? Ben Reason and Patrick Quattlebaum think so. They’re veteran service designers and co-authors of a pair of Rosenfeld books—Service Design: From Insight to Implementation and Orchestrating Experiences respectively. Ben, founder of LiveWork Studio, and Patrick, who founded Harmonic Design in Atlanta, join Lou to talk about launching a new Rosenfeld conference—Advancing Service Design—designed to highlight the service design’s potential for a new generation. They see opportunities for service design to go deeper—by integrating with and strengthening existing practices, like product management and agile, and broader—by better connecting systems that span multiple organizations (think healthcare). Working with the Rosenfeld team, they’re creating a conference program that you can be a part of—they describe the kinds of presentation proposals they’re looking for from prospective speakers. Patrick and Ben hope you’ll join them in advancing service design; the conference will take place virtually December 3-4. What You'll Learn from this Episode: - The real meaning of service design - How service design is evolving - Some crucial differences between work in the North America and Europe - Why communication between organizations is so important - How the upcoming conference will inspire and support you - How to contribute and become part of the upcoming case studies - How the panel discussions at the December conference will be different Quick Reference Guide: 0:15 - Introduction to Ben and Patrick 1:50 - Being change agents to take Service Design to the next level 5:03 - Announcing a new conference: Advancing Service Design– Looking at Service Design Through Different Lenses 6:05 - Perspectives on different sides of the Atlantic 11:30 - Why service design exists in the first place 12:38 - More about the upcoming December virtual conference 17:40 - Call for proposals for the case studies and what they are looking for 19:00 - Ben’s ideas for the conference: The next iteration of service design going from within an organization to between multiple organizations 21:09 - Patrick’s ideas for the conference: Getting the people who want to transform things to communicate and the complexity of partnering together 23:05 - Bringing success from the inside 24:45 - Commercial break 27:10 - Personal story from Patrick about communication highlighting the broader concept of the case studies for the conference 32:30 - Personal story from Ben about connection across systems 37:16 - A different type of panel discussion to be at the conference 40:15 - Gifts for listeners Resources and Links from Today's Episode: Apply to speak at ASD2024 https://rosenfeldmedia.com/apply-to-speak-at-advancing-service-design-a-new-conference-from-rosenfeld/ LiveWork Studio https://liveworkstudio.com/ Harmonic Design https://thisisharmonic.com/ Service Design: Form Insight to Innovation by Andy Polaine, Ben Reason & Lavrans Løvlie https://rosenfeldmedia.com/books/service-design/ Orchestrating Experiences: Collaborative Design for Complexity by Chris Risdon and Patrick Quattlebaum https://rosenfeldmedia.com/books/orchestrating-experiences/ Movie: Clueless https://www.imdb.com/title/tt0112697/ The Ready https://www.theready.com/ Brave New Work by Aaron Dignan https://www.bravenewwork.com/…
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Rosenfeld Review Podcast
1 Making a Classic Even Better with Leah Buley and Joe Natoli 34:32
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Play Later Play Later Lists Like LikedLeah Buley and Joe Natoli have teamed up to make something great (check out the reviews on Amazon!) even greater. How? Well, considering that The User Experience Team of One: A Research and Design Survival Guide was written more than a decade ago, it was time to revisit the content and make it even more relevant for today’s UX teams. After all, times have changed. But the fundamental principles of the original book haven’t changed. They are as solid today as they were 11 years ago. What has changed is that the methods have been adapted for the speed of change in today’s businesses. Joe says it best: “These methods are shorter. They're simpler. They’re more direct in a lot of ways, and they cut to the chase in a way that longer processes don’t. I've met plenty of senior people who are throwing up their hands and going, ‘We're doing all the things. Why isn't this working?’ And the truth is, they're kind of overworking and overthinking. Everything in this book is practical and direct and gets you from point A to B. I just don't think there's any better way to get there.” What You'll Learn from this Episode: - About Leah’s experience as a solo UX practitioner and the inspiration behind the first edition of UX Team of One - How the UX field has changed over the past decade - How the second edition aims to provide comprehensive yet practical UX methods that can be applied in various organizational settings - About the shortcomings of UX boot camps and educational programs - A perspective that balances UX advocacy with business objectives and the reality of corporate politics - How to navigate and thrive in a UX career despite industry challenges, focusing on practical, adaptable methods and tools. Quick Reference Guide: 0:46 - Introduction of Leah and Joe 1:33 - The User Experience Team of One, second edition 6:46 - Large or small team, Leah and Joe’s book is comprehensive without being overwhelming 8:58 - Righting wrongs 12:14 - What’s new in the second edition – striving to do more with less 15:58 - Break - plug for the Rosenverse 18:20 - The current shitstorm 21:39 - On speed 24:40 - On toolkits. Tools and methods are two different things. 28:16 - Who needs The User Experience Team of One? 30:45 - Leah and Joe’s gifts for the audience Resources and Links from Today's Episode: Rick Rubin’s The Creative Act https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886 Jakob Bro, jazz guitarist https://jakobbro.com/web/ Confessions of a Pricing Man by Hermann Simon https://www.amazon.com/Confessions-Pricing-Man-Affects-Everything/dp/3319203991 Bonfire of the Vanities by Tom Wolfe https://www.amazon.com/Bonfire-Vanities-Tom-Wolfe/dp/0312427573 The User Experience Team of One: A Research and Design Survival Guide by Leah Buley and Joe Natoli https://rosenfeldmedia.com/books/the-user-experience-team-of-one-second-edition/…
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Rosenfeld Review Podcast
1 Make Things Better, Not Just Different with Erin Weigel 30:52
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Play Later Play Later Lists Like LikedHave you ever thought about the similarities between art and science? Or about how math is the language of the universe? No? Welcome to a perspective shift. Ultimately this episode is about making things better, not just different. But how we get there is through a thoughtful and entertaining discussion with the witty and philosophical Erin Weigel. Erin Weigel wants us to make things better, not just different. But how do we get there? Lou had a thoughtful and entertaining discussion with Erin, always witty and philosophical—and often funny as hell. Join them on a perspective-shifting conversation that bridges disciplines and challenges conventional thinking, all in the pursuit of genuine improvement. Erin is the author of the recently published Design for Impact: Your Guide to Designing Effective Product Experiments. She brings a fresh, accessible, and humor-filled take on what may seem like a dry topic: experimentation. Erin digs into the role of experimentation in design, advocating for always defaulting to experiments even if they’re the quick and dirty kind. Erin and Lou also cover the following: - Wonky stuff like normal distributions, the central limit theorem, and what can be learned from outliers - The power of experiments to unite multidisciplinary teams by getting away from opinions and finding the truth - How professionals can use the principles of experimentation to navigate uncertainties and drive meaningful improvements - Discerning the impact of changes made What You'll Learn from this Episode: - How Erin, with a fine arts background, became the principal designer at Booking.com and the Senior Group Product Design Manager at Deliveroo - The fundamental similarities between art and science - Why you should never skip the experimental phase - How experimentation unites people across disciplines - The difference between making things different and making them better Quick Reference Guide: 0:32 - Introduction of Erin; similarities between art and science 4:05 - Barriers between art and science 5:58 - Statistics is fun! 12:37 - Defaulting to experimentation 18:06 - Break - 5 reasons to use the Rosenverse 20:36 - Experimentation as a uniting force 25:49 - Make things better, not just different 28:32 - Erin’s gift for listeners Resources and Links from Today's Episode: Design for Impact: Your Guide to Designing Effective Product Experiments by Erin Weigel: https://rosenfeldmedia.com/books/design-for-impact/ Ologies Podcast with Allie Ward: https://www.alieward.com/ologies Rosenverse: https://rosenfeldmedia.com/rosenverse/ Factfulness: 10 Reasons We’re Wrong About the World and 10 Reasons Why Things are Better Than You Think by Hans Rosling: https://www.amazon.com/Factfulness-Reasons-World-Things-Better/dp/1250107814…
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Rosenfeld Review Podcast
1 Transforming Language with AI with Peter van Dijck 41:58
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Play Later Play Later Lists Like LikedIn the latest episode of the Rosenfeld Review, Lou sits down with old friend Peter van Dijck, author of Information Architecture for Designers: Structuring Websites for Business Success, one of the first books ever written on Information Architecture. Peter is now a partner of Simply Put, a Colombian company that builds and designs useful AI Agents—including the soon-to-launch Rosenbot! Peter offers insight into the world of AI. Having been one of the first to speak about IA, it is fascinating to hear what he now has to say about AI. Join Lou and Peter as they take you through the journey where language itself is transforming from design to technology. What You'll Learn from this Episode: - An introduction to the Rosenbot, an AI bot that Peter’s company is developing for Rosenfeld Media - Some basic vocabulary for speaking about AI and ML so you “don’t feel like an idiot” - Mind-blowing truths about the potential of Generative AI’s language capabilities - How writing has transformed from a design to a technology and learn what that means for how we interact with the data - About the importance of highly curated information when training bots and the tricky balance that comes when you want to present less polished sources like unedited conversations - The importance of the human side of things - The biggest surprise that has come from working in the industry Quick Reference Guide [0:15] - Lou’s introduction of Peter Van Dijck [3:00] - AI on a basic level [4:59] - Generative AI’s language capabilities [18:08] - How we interact with metadata and writing as a technology [20:00] - How real-use cases make technology more exciting and instantaneous [22:19] - Information about the new Designing With AI Conference [23:33] - Some of the jargon around AI and IA [24:16] - Introduction to Lou’s Chat Bot, the Rosen Bot [24:39] - The importance of training bots on highly curated information [28:34] - The tricky balance of curated and less polished content [30:26] - The human side of things [31:55] - Different interaction models [37:58] - The biggest surprise working in the industry [38:30] - A Gift For You Resources and Links from Today's Episode: Peter Van Dijck Linkedin: https://www.linkedin.com/in/petervandijck/ Peter’s Company, Simply Put: https://www.getsimplyput.ai/ Information Architecture for Designers: Structuring Websites for Business Success https://www.amazon.com/dp/B00YDJPPCM The My Climate Journey Podcast: https://www.mcjcollective.com/media/podcast…
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Rosenfeld Review Podcast
1 Ethan Marcotte on the Tech Industry, Unions, and AI 38:03
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Play Later Play Later Lists Like LikedIn a time of massive layoffs across the tech industry, and with the inevitable advancement of AI, is it time for tech workers to organize — as in, unionize? I know, I know. You thought unions were for 1950’s factory workers. Not so. Ethan Marcotte, author of You Deserve a Tech Union (and coiner of the term “responsive web design”) thinks it’s high time for tech workers to protect themselves by coming together and deciding what’s most important to them as a collective. Certainly, tech workers don’t face the same kind of potential life-threatening working conditions of industrial America, but they still deserve a seat at the table when important decisions about their work are being discussed. With issues related to equality, transparency, workplace harassment, and how AI is shifting roles and affecting how work gets done, there’s a lot to talk about. Ethan will bring his perspective on tech workers and how they’re being impacted by AI to the upcoming Designing with AI virtual conference in June. What You'll Learn from this Episode: - What’s attractive about unionizing for tech workers of the 2020s - What tech workers would change if they could - About tech walkouts and unions that have already happened - Helpful resources for starting conversations with coworkers - The potential relationship among AI, reskilling, and worker unions Quick Reference Guide: 0:20 - Introduction of Ethan 3:35 - How Ethan became interested in the idea of tech unions 6:04 - “Weren’t unions for the manufacturing industry in the 1950s?” 9:32 - The things tech workers would change if they could 11:14 - Conversations among employees – are they safe? Are they protected? 13:28 - On organizing for the greater good of humanity 17:11 - Plug for Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max 19:06 - How we should feel about AI 22:36 - AI, reskilling, and when workers don’t want to leave mundane tasks behind 31:08 - Employees “voting with their feet” is costly for organizations 33:24 - How future workers may organize as it relates to AI 36:30 - Ethan’s gift for listeners Resources and Links from Today's Episode: Designing with AI virtual conference, June 4-5, 2024 https://rosenfeldmedia.com/events/futures/ You Deserve a Tech Union by Ethan Markcotte https://www.amazon.com/Deserve-Tech-Union-Ethan-Marcotte/dp/1952616603 WorkerOrganizing.org https://workerorganizing.org/ Tech Workers Coalition https://techworkerscoalition.org/ TheFutureIsLikePie.com https://thefutureislikepie.com/…
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Rosenfeld Review Podcast
Dan Hill is the director of the Melbourne School of Design at the University of Melbourne, and author of Dark Matter and Trojan Horses: A Strategic Design Vocabulary and Designing Missions. And he’s the opening speaker at the inaugural Designing with AI conference, where he’ll be presenting “Designing for the Infrastructures of Everyday Life”. Like it or not, AI is a growing part of our infrastructure—not just the infrastructure of our phones, our computers, and the internet—but that of our physical world. It’s increasingly used to support the very fundamental systems that maintain our cities, hospitals, utilities, and educational systems. On some levels, this is cause for concern. After all, we’ve seen other implementations of AI (think riding-sharing services) that have not lived up to their promise but have instead aggravated some of the problems they sought to address. Dan is a big-picture guy with an ability to draw principles from history and other sectors. He understands that utilizing AI is inevitable. The challenge is recognizing the interconnectedness of our various systems and working together to build infrastructures that truly create better life experiences for all. What You'll Learn from this Episode: - The many facets of infrastructures - How AI is currently being used and how it might be used in the future to support our infrastructures - Why ride-sharing is not exactly an AI model worth repeating - Why the Japanese and Finnish models work well in those environments but aren’t necessarily transferable to more diverse cultures - Why quality of life will only improve with a more holistic, integrated design approach Quick Reference Guide 0:37 - Introduction of Dan 3:49 - AI as infrastructure 8:30 - How AI might be used to further support infrastructure systems 12:09 - Will the impact of AI actually make life better? 18:59 - Plug for Managing Priorities by Harry Max. Get 15% off! 20:15 - The metaphor of designing looking through a lens and technology’s impact on the material world 26:16 - Helpful models – the Japanese and Finnish cultures 31:52 - Dan’s gift to the audience Resources and Links from Today's Episode: Dark Matter and Trojan Horses: A Strategic Design Vocabulary by Dan Hill https://www.amazon.com/Dark-Matter-Trojan-Horses-Vocabulary/dp/0992914639/ Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max https://rosenfeldmedia.com/books/managing-priorities/ Designing with AI Conference, June 4-5 https://rosenfeldmedia.com/events/futures/ Smoke and Ashes: Opium’s Hidden Histories by Amitav Ghosh https://www.amazon.com/Smoke-Ashes-Opiums-Hidden-Histories/dp/0374602921…
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Rosenfeld Review Podcast
Jodi Forlizzi has taken an unusual path to get where she is today. With an art degree from the University of Arts in Philadelphia, she began working as a technical illustrator at the University of Pennsylvania. Transitioning into UX design as the internet expanded, she pursued a Master's in Interaction Design at Carnegie Mellon University where she is now a professor. Jodi's work focuses on responsible AI and diversity in computer science. Her talk at the upcoming Designing with AI 2024 conference will explore the evolving role of AI in design processes and products. Jodi distinguishes between "designing with AI" and "designing AI," arguing the importance of designers' involvement in the entire product development lifecycle. She highlights the challenges of AI innovation, such as data availability, value generation, customer adoption, and ethical considerations and emphasizes that designers have a place in all realms of AI development. Jodi's interview offers a glimpse into the evolving landscape of AI-driven design and the pivotal role of designers in shaping its future. With a blend of historical context, personal anecdotes, and insights, she inspires designers of all stripes to embrace the challenges and opportunities presented by AI innovation. What You'll Learn from this Episode: - How Jodi went from a Master of Fine Arts degree to working on responsible AI at Carnegie Mellon - Why designers are needed in all phases of AI development - How careers morph as technologies develop and become obsolete - Lessons from history and the “friendly vending machine” - Why solving for “Drunk Island” problems is usually more helpful than chasing a loftier issue Quick Reference Guide 0:25 - Introducing Jodi 2:59 - On boundaries around innovating with AI 6:40 – 4 reasons AI models fail 8:07 – The role of designers and the challenge of starting the design process from the middle of the double diamond 11:49 - The role of bridge builders 14:48 - The morphing of careers due to the emergence and prevalence of AI 17:19 - Commercial break - Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max 18:26 - AI as a design material 21:08 - Constraints and structure on AI as a design material 24:39 - Jodi’s gift for the audience Resources and Links from Today's Episode: Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max https://rosenfeldmedia.com/books/managing-priorities/ Designing with AI 2024, June 4-5 https://rosenfeldmedia.com/events/futures/ Friendly vending machines https://nextnature.net/story/2010/friendly-vending-machine…
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Rosenfeld Review Podcast
1 Angry and Passionate about what AI means to Researchers with Tricia Wang 40:29
40:29 Play Later Play Later Lists Like Liked40:29
Play Later Play Later Lists Like LikedIn the latest episode of the Rosenfeld Review, Lou sits down with social scientist Tricia Wang, coiner of the term “thick data,” and formerly a partner at Sudden Compass. Tricia is passionate about research and AI. She envisions massively improved research outcomes and opportunities for researchers, but only if researchers take the lead in incorporating AI into their work. Rather than seeing themselves as “users” of AI tools, researchers must work as AI’s “shapers,” serving as its senior partner. Tricia’s vision is to cease the fear-mongering surrounding the subject of AI and instead embrace the amazing opportunities for growth and better work by becoming active in the control of AI’s future. What You'll Learn from this Episode: - The truth about the potential for AI use in research and the gift that it actually is - The difference between a “user” and a “shaper” in the digital age - The importance of taking an active role in the development of AI in the future - How being an asset class dehumanizes us as people Quick Reference Guide: [0:16] - Lou’s introduction of Tricia Wang [2:52] - Tricia discusses our future and how we talk about AI [3:49] - Thoughts on the narrative of fear-mongering we have in the West about AI [5:47] - The relationship between humans and AI [5:59] - A new framework: users vs shapers [9:07] - The problem with taking on a passive role with a technology unlike anything we have ever seen [11:06] - People who use AI successfully are active shapers [15:33] - Info on Advancing Research 2024 [17:23] - How users, shapers, and AI affect the field of research [20:42] - The existential question of what it really means to be a researcher [31:28] - Tricia’s advice concerning using AI in research [35:07] - Tricia’s gift for the audience [38:34] - Tricia wants to hear from you Resources and Links from Today's Episode: Tricia Wang https://www.triciawang.com/ Sudden Compass https://www.suddencompass.com/ James Bridle, Ways of Being: Animals, Plants, Machines: The Search For A Planetary Intelligence https://www.amazon.com/Ways-Being-Machines-Planetary-Intelligence/dp/0374601119 Brett Christopher, Rentier Capitalism: Who Owns the Economy, And Who Pays For It? https://www.amazon.com/Rentier-Capitalism-Owns-Economy-Pays/dp/1788739728 Advancing Research 2024 https://rosenfeldmedia.com/advancing-research/2024/…
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Rosenfeld Review Podcast
1 Decoding Culture: A Lens for Research Breakthroughs with Neil Barrie 28:31
28:31 Play Later Play Later Lists Like Liked28:31
Play Later Play Later Lists Like LikedIn the latest episode of the Rosenfeld Review, Lou sits down with Neil Barrie, the co-founder and CEO of TwentyFirstCenturyBrand, to delve into the intriguing intersection of brand building, culture, and user experience research. Neil, an outsider in the realm of user research, brings a fresh perspective from the world of brand research; you can hear more from him at the Advancing Research 2024 conference in New York City, March 25-26. Neil emphasizes the need for researchers to adopt a cultural lens when designing product experiences. Drawing from his extensive experience working with influential brands like Airbnb, Bumble, Headspace, and others, Neil suggests that by understanding and leveraging wider cultural factors, researchers can break free from the incremental nature of product development and create more memorable, distinctive, and influential brands. The conversation touches upon the "wind tunnel effect," where products and services, much like cars in the 90s, risk becoming efficient but less distinctive. Neil argues that by paying attention to cultural factors and experiences, researchers can uncover breakthroughs that go beyond the interchangeable norms of the industry. Neil’s insights highlight the transformative potential of cultural understanding in user research, offering researchers a valuable lens to navigate the ever-evolving landscape of product experiences. What You'll Learn from this Episode: - The importance of adopting a cultural lens in user research to achieve breakthroughs - The concept of the "wind tunnel effect" and its impact on product development - Examples from brands like Pinterest, showcasing the power of cultural understanding in shaping user experiences - The dialogue mapping technique for evaluating how brands communicate certain themes and how people perceive them Quick Reference Guide: [0:11] - Lou’s introduction of Neil Barrie [3:03] - A discussion on the wind tunnel effect in research [4:24] - Frameworks for understanding culture [5:41] - Examples from Pinterest [11:29] - Plug for Advancing Research 2024 [13:23] - The tools of a brand strategy expert [17:18] - One challenge, multiple perspectives [19:29] - Reconciling disconnects in research [22:00] - The qualities needed for this type of research [24:13] - Neil’s gift for the audience Resources and Links from Today's Episode: Advancing Research 2024, New York City, March 25-27, 2024 https://rosenfeldmedia.com/advancing-research/2024/ A Colorful View From the Top – a book featuring candid interviews with luminaries of color who made it to the top in various fields. https://www.amazon.com/Colourful-View-Top-Twenty-One-Extraordinary/dp/1408715791/ The Deluge by Stephen Markley https://www.amazon.com/Audible-The-Deluge/dp/B0B4YTWP7K/…
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Rosenfeld Review Podcast
1 The Evolution of User Research with Steve Portigal 39:15
39:15 Play Later Play Later Lists Like Liked39:15
Play Later Play Later Lists Like LikedAuthor, researcher, speaker, and frequent Rosenfeld Review guest Steve Portigal joins Lou for a chat on the state of the user research industry – where we’ve been, where we are, and where we’re headed. If the field of research was once a lonely desert, today it’s a jungle. It was once a field where researchers could get lost and forgotten. Today, the field is teaming with life—so much so that you could get eaten alive. Gleaning lessons from the past, Steve doesn’t want us to forget the desert. But he has no desire to return there. In his chat with Lou, they look back, and they look ahead. They discuss shifts in community and networking, and how research agencies are being replaced by in-house research teams. Finally, the two discuss Steve’s role in the upcoming, in-person Advancing Research conference in Queens, New York. What you’ll learn from this episode: How the world of user research has evolved over the last 25 years from a widely-respected industry expert How the research industry has shifted from agency-based work to in-sourcing About Steve’s work, career, and books About the upcoming, in-person Advancing Research Conference About Steve’s role in past Advancing Research Conferences Quick Reference Guide: [0:00:29] Introduction of Steve [0:02:50] “Dog fooding”, preparation, and collaboration that happens before conferences [0:09:30] Comparing the user research field and community now to how it was 25 years ago. [0:16:22] The evolution of networking, connections, and community [0:23:09] Shifts and pivots Steve has seen over the last 25 years in the user research field [0:30:32] Writing it down and moving on [0:35:13] Plug for Advancing Research Conference, including Steve’s role [0:36:27] Steve’s gift for listeners Resources and links from today’s episode: Steve Portigal’s Rosenfeld Media books: https://rosenfeldmedia.com/people/steve-portigal/ Advancing Research Conference (March 25-27): https://rosenfeldmedia.com/advancing-research/2024/ Steve’s website: https://Portigal.com The Wok: Recipes and Techniques by J. Kenji Lopez-Alt: https://www.amazon.com/Wok-Techniques-J-Kenji-L%C3%B3pez-Alt/dp/0393541215…
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Rosenfeld Review Podcast
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Rosenfeld Review Podcast
Harry Max is an executive coach, consultant, and hands-on product design and development leader. He’s also the author of the forthcoming Managing Priorities: How to Create Better Plans and Make Smarter Decisions. For individuals, teams, and organizations, from managing things, people, places, rules, activities, and projects, Harry’s new book Managing Priorities gets to the heart of how we prioritize and make and implement decisions, whether one-off or events that happen on a regular basis. Harry uses DEGAP, a design-thinking framework that he says he didn’t invent but discovered, to explain how successful organizations and leaders set, implement, and execute priorities. DEGAP closes the gap between a current state and a desired state: D - decide E - Engage (commit to the process) G - gather (collect information and items to prioritize) A - arrange (sort and create frameworks) P - prioritize Harry and Lou also discuss the importance of flexible thinking (a superpower of designers) when it comes to prioritization, communication, and implementation. What you’ll learn from this episode: - How Harry went from technical writer to designer to executive coach to SXSW speaker to author - What DEGAP is, why it makes a difference when dealing with prioritization, and how Harry discovered it - Why DEGAP is like a design-thinking framework - The unique prioritization challenges designers face - The unique gifts designers bring to addressing prioritization Quick Reference Guide [0:00:26] Introduction of Harry [0:01:59] A discussion on prioritization [0:04:27] Orders of prioritization [0:07:39] Distinguishing priorities of the individual, team, and organization – DEGAP [0:12:26] More about DEGAP at the individual and organizational levels [0:15:39] Advancing Research 2024, March 25-27 [0:17:13] Review of Harry’s career path [0:23:47] Unique prioritization challenges for designers [0:26:25] Harry’s gift for the listeners Resources and links from today’s episode: Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max Advancing Research Conference 2024 https://rosenfeldmedia.com/advancing-research/2024/ 4000 Weeks: Time Management for Mortals by Oliver Burkeman https://www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/0374159122 Oliver Burkeman’s Maestro course https://www.bbcmaestro.com/courses/Oliver%20Burkeman/time-management…
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