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How $18K Months Became $30K Months in Just 3 Years
Manage episode 475110023 series 2286904
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Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it.
In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success.
A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years.
He also shares how ego nearly cost him his business and explains why “going out of business isn't the worst thing—staying in business and not making money is.”
James breaks down the key tactics that transformed his business, including tracking his metrics, planning his year, raising rates and building “gap strategies” to overcome revenue shortfalls.
Tune in to hear how to systemize your gym and boost your income, just like James did. Then, shoot Chris Cooper a DM to get free copies of his sample profit-and-loss statement (P&L) and annual plan.
You can find Chris—and thousands more supportive gym owners—in Gym Owners United, linked below.
Links
Gym Owners United
Book a Call
02:17 - Journey with Two-Brain
05:26 - Overview of James’ gym
09:37 - Low points to $100k NOB
13:28 - Paying yourself more
21:21 - What’s next for James?
1048 episodes
ShareManage episode 475110023 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it.
In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success.
A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years.
He also shares how ego nearly cost him his business and explains why “going out of business isn't the worst thing—staying in business and not making money is.”
James breaks down the key tactics that transformed his business, including tracking his metrics, planning his year, raising rates and building “gap strategies” to overcome revenue shortfalls.
Tune in to hear how to systemize your gym and boost your income, just like James did. Then, shoot Chris Cooper a DM to get free copies of his sample profit-and-loss statement (P&L) and annual plan.
You can find Chris—and thousands more supportive gym owners—in Gym Owners United, linked below.
Links
Gym Owners United
Book a Call
02:17 - Journey with Two-Brain
05:26 - Overview of James’ gym
09:37 - Low points to $100k NOB
13:28 - Paying yourself more
21:21 - What’s next for James?
1048 episodes
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1 The 7 Deadly Sins of Staffing That Kill Gym Growth 25:04
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Play Later Play Later Lists Like LikedStaffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls. Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, kill growth and keep gym owners chained to day-to-day operations. From hiring out of desperation to keeping people too long, each staffing mistake is pulled from real conversations with gym owners who’ve felt the consequences. You’ll probably recognize a few of these mistakes in your own business. You might even realize you’re committing all seven sins. Coop's got absolution and solutions for you. Tune in to hear how top-performing gyms build strong, reliable teams, then take action to do the same. To get the full guide, join Gym Owners United via the link below. Links Gym Owners United Book a Call 2:22 - Lack of clarity and defined roles 7:06 - Over-incentivizing and promoting 13:08 - Hiring in desperation 16:55 - Keeping people too long 19:30 - Abdicating instead of delegating…
1 No More Summer Slumps! How to Fill the Gap With a Kids Program 19:17
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Play Later Play Later Lists Like LikedWhat if your gym was fully booked and highly profitable all summer long? While many gym owners brace for a summer slump, Debbie Rosslan ramps up with youth programs such as jump training, volleyball development, and speed and agility, which keep her gym full and profitable. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Debbie about how she uses kids camps to generate consistent revenue during the months of the year when many gym owners struggle. Debbie breaks down how she structures her camps, prices them for profitability and keeps kids coming back year after year. She also shares tips on low-cost marketing and explains why parents happily pay premium rates for her kids programs. Skip the summer slump this year. Instead, listen in as Debbie shares her playbook for a packed and profitable gym. Then take action today. Links Gym Owners United Book a Call 0:35 - Summer opportunities for gym owners 3:52 - Revenue from a kids program 5:27 - Setting up a kids program 10:20 - Filling and marketing a kids program 15:18 - How to get started now…
1 Beat the Summer Revenue Dip: The Gym Owner's Action Plan 17:56
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Play Later Play Later Lists Like LikedSummer is coming, and for many gym owners, that means holds, cancellations and a painful dip in revenue—but it doesn’t have to. The summer slump is natural if you don't take action: Clients go on vacation, they trade your programmed workouts for outdoor activities in the sunshine, and kids who are home from school force routine changes. But when clients stop coming to the gym consistently, they lose the momentum they’ve built, making it harder to get them to restart in the fall. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper gives you a tactical action plan for getting ahead of the summer slump in 2025. He breaks down practical strategies for improving summer retention and boosting revenue with seasonal programs, such as offseason athlete camps. You’ll also learn how to offer remote coaching and travel prescriptions so you can keep clients engaged even when they’re outside the gym. Tune in to hear a complete plan you can apply to your gym today and use every year to make summer a strong season. Links Gym Owners United Book a Call 3:25 - Pre-sell fall engagement 5:00 - Seasonal programs and events 7:37 - Camps and programs for offseason athletes 9:06 - Remote training programs 12:29 - Vacation training plans…
1 He Added $200,000 in Semi-Private Training Revenue in Just 1 Year! 25:02
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Play Later Play Later Lists Like LikedGabriel Mayer-Bédard, owner of CrossFit St-Basile-le-Grand in Quebec, Canada, used semi-private training to generate over $200,000 in new revenue in just one year. Adding semi-private training also boosted his gym’s client retention, solved scheduling challenges, and produced higher pay and improved career paths for his coaches. In a semi-private model, about four clients train at the same time under one coach, and each client receives personalized programming and attention—making it a high-value service for both clients and gyms. In this episode of “Run a Profitable Gym,” Gabriel outlines exactly how he launched the new service with the help of Two-Brain’s semi-private specialist, Brian Bott. Gabriel explains how he set pricing and coach pay, sold existing clients on the service, and shifted his onboarding process to funnel new clients into the program. Looking for a way to grow your gym without burning out? Gabriel’s story will show you what’s possible. Links Gym Owners United Book a Call 0:54 - What is semi-private training? 5:43 - Selling semi-private training 10:27 - Session pricing and trainer pay 14:48 - Onboarding into semi-private 21:58 - Working with a specialist…
Tired of answering the same questions, fixing the same mistakes and doing everything yourself? In this episode, Corey Lewis, Two-Brain mentor and owner of Xtra Mile Fitness, shares how systemizing his gym with SOPs (standard operating procedures) has helped him save time, improve retention, onboard staff more efficiently and build a more profitable business. Creating SOPs doesn’t have to be painful. Corey reveals his quick hack for writing them in minutes with help from AI, and he explains why systemizing even the smallest tasks—like opening the gym or cleaning equipment—can unlock massive growth. He also walks through his process for presenting SOPs to staff to get their buy-in and create a better client experience. Stop doing everything yourself. Tune in to learn how to buy back your time, reduce stress and run a more profitable gym. Links Gym Owners United Book a Call 3:01 - How to create efficient SOPs 7:04 - Presenting SOPs to your staff 10:01 - When to review & update SOPs 14:41 - Examples from Corey’s mentees 17:52 - Buying back your time…
1 Want to Earn $100K From Your Gym? Start With This Checklist 10:45
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Play Later Play Later Lists Like LikedWant to earn $100,000 a year from your gym? Passion alone won’t cut it. You need a clear plan. Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner’s Checklist for Hitting $100K+ Annual Income.” Based on data from thousands of gyms worldwide, this checklist outlines exactly what you need to do to build a profitable, sustainable business. It’s broken down into six essential areas: - Get More Clients - Average Revenue Per Member (ARM) - Length of Engagement (LEG) - Effective Hourly Rate (EHR) - Staff - Finance If you’ve ever felt overwhelmed by the business side of gym ownership, this checklist will give you a clear path forward. Join Chris for a live walkthrough and Q&A on April 29 at 12 p.m. EDT in Gym Owners United—linked below. Links Gym Owners United Book a Call 0:01 - Intro 2:29 - Overview of the checklists 3:48 - Client headcount, value & retention 8:13 - Owner pay, staff & finance 9:50 - Your next step…
1 $450+ Average Revenue Per Member 5 Months After Opening! 27:10
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Play Later Play Later Lists Like LikedAt just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month. Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-group training. In this episode of “Run a Profitable Gym,” Emilie shares how her mentor helped her launch with clarity and confidence, and she lays out the systems that drive her success. She breaks down her onboarding process and pricing strategy, and she explains how the Prescriptive Model has helped her retain clients, reinforce value and consistently deliver results. She also shares how she overcame early sales fears to find high-value clients. If you've ever wondered how some gyms can charge so much more than others, dig into this episode! Links "Help First" The Prescriptive Model Gym Owners United Book a Call 0:01 - $454 ARM in 5-month-old gym 3:32 - Small group vs. semi-private 11:24 - Running a semi-private program 14:27 - How to find high-value clients 22:18 - The Prescriptive Model…
1 Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount 21:24
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Play Later Play Later Lists Like LikedWhat if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more? In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month. He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount. In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client base by 20 percent. Chris also breaks down the Prescriptive Model, a client-centric strategy that aligns gym services with individual goals to produce better results. Focusing on measurable results—instead of just workouts—builds trust, boosts retention and justifies premium pricing. Tune in to hear why “more clients” isn’t always the answer and then start scaling your gym’s average revenue per member. Links The Prescriptive Model Gym Owners United Book a Call 00:28 - Top 10 gyms for ARM 04:30 - Why you must be profitable 09:03 - Fewer members, more revenue 11:54 - Quotes from top gym owners 16:30 - Method versus model…
1 4X Revenue, 2X Members, 2X ARM in Just 17 Months! 29:24
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Play Later Play Later Lists Like LikedWhen Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by. Seventeen months later, she’s doubled her client headcount, doubled her average revenue per member and quadrupled her revenue. Theresa raced through the stages of Two-Brain mentorship and has reached the elite Tinker level, where gym owners are earning over $100,000 per year. Her focus now is on using her gym to support her family’s lifestyle and create a bright future. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Theresa about the exact steps she took to grow a thriving business and get her time back. Theresa breaks down the mindset shift that helped her transition from “coach” to “CEO” and shares key actions that fueled the gym’s growth: developing onboarding and retention systems, implementing goal reviews, and hiring staff. Ready to grow without grinding yourself into the ground? This episode is for you. Links The Stages of Mentorship "The Golden Hour" Gym Owners United Book a Call 0:01 - Theresa’s 17-month transformation 3:57 - Pre-mentorship struggles 9:34 - Quick wins in Stage 1 13:12 - Moving from coach to CEO 21:29 - Becoming an elite gym owner…
1 Sales Funnel First Aid: Why Leads Aren't Turning Into Members 12:42
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Play Later Play Later Lists Like LikedStruggling to turn gym leads into paying members? Your sales funnel might need some first aid. In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gaps in their sales processes and explain how to fix them. The pair dial in on three key lead-tracking metrics: set rate, show rate and close rate. They explore why one gym has trouble getting leads to set appointments, why another has so many no-shows, and why a third struggles to close high-ticket sales. John and Matt walk through changes each gym could make to improve their sales, such as contacting leads faster and asking better questions during the sales consultation. Tune in to hear real-world examples of sales-funnel remedies, then find and fix the weak points in your gym’s funnel. To learn more about improving your sales process, check out Matt’s last two appearances on the show, linked below. Links Sales Process Overview Handling Objections Gym Owners United Book a Call 0:01 - Intro 0:39 - Setting more appointments 5:13 - Getting leads to show up 6:07 - Closing more sales 8:28 - Increasing high-ticket sales…
1 Help First: How to Boost Gym Sales Without Slimy Tactics 21:04
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Play Later Play Later Lists Like LikedIf you own a gym, you must sell. That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their health and fitness. Still, no fitness coach wants to feel pushy or slimy. In this episode, Coop explains how to sell while maintaining a philosophy of generosity and service. He lays out the Help First funnel, which has four sections: Introduction Conversation Invitation Conversion It's a system characterized by honesty, and it allows gym owners to move from "selling" to "helping": If you are trying to get only what you want , you are selling. If you are trying to supply what they want and need , you are helping. This mindset shift will make all the difference when a desperate person is asking you how to lose 20 lb. As a coach, it's your duty to tell that person exactly how to solve the problem and offer your expert help. If you remember that, you'll change more lives and close more sales. Links Gym Owners United Book a Call 0:01 - Intro 0:33 - The Help First strategy 3:29 - How to start conversations 6:35 - How to extend an invitation 12:22 - Sales: the first act of coaching 14:30 - The Prescriptive Model…
1 Financial Freedom for Gym Owners: How to Retire Comfortably 36:06
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Play Later Play Later Lists Like LikedHow can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky. To tackle this question, Chris Cooper sits down with Joey Mure from “Wealth Without Wall Street,” a podcast and online community designed to educate people on how money truly works. Chris and Joey discuss how gym owners can become financially independent, invest wisely and build wealth beyond their gyms. Joey introduces alternative wealth-building strategies such as syndication, land flipping and infinite banking. He also breaks down legal ways to minimize what you owe in taxes and keep more of your hard-earned money working for you. Gym owners, it’s time to start planning for your financial future—tune in to hear how. Use the link below to access free resources and take the financial freedom quiz. Links Free Resources Gym Owners United Book a Call 05:24 - Where to invest your money 12:45 - Passive income from your business 19:05 - Small ways to get started 22:29 - How syndication works 25:28 - Infinite banking breakdown 32:41 - Free resources for listeners…
Economic uncertainty is coming, but that doesn’t mean your gym has to struggle. In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side. In today’s episode, Two-Brain founder Chris Cooper lays out the exact steps gym owners can take to thrive during an economic downturn. Slashing membership rates is the wrong move—Chris shares smarter strategies for growing top-line revenue, from prioritizing high-value services to improving retention by strengthening relationships with existing clients. He also explains how to cut unnecessary costs before you’re forced to and optimize your sales process to convert more leads. Tune in to learn how to build resilience, stay ahead of financial challenges and run a profitable gym—no matter what the economy brings. Links Gym Owners United Book a Call 01:19 - Go upmarket, not down 05:34 - Market for retention 08:44 - Improve your weakest metric 10:38 - Grow top-line revenue 20% 13:17 - Plan for the worst, hope for the best 16:26 - Cut spending & maximize ROI 19:42 - Lean on your network…
1 How $18K Months Became $30K Months in Just 3 Years 30:50
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Play Later Play Later Lists Like LikedStruggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success. A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years. He also shares how ego nearly cost him his business and explains why “going out of business isn't the worst thing—staying in business and not making money is.” James breaks down the key tactics that transformed his business, including tracking his metrics, planning his year, raising rates and building “gap strategies” to overcome revenue shortfalls. Tune in to hear how to systemize your gym and boost your income, just like James did. Then, shoot Chris Cooper a DM to get free copies of his sample profit-and-loss statement (P&L) and annual plan. You can find Chris—and thousands more supportive gym owners—in Gym Owners United, linked below. Links Gym Owners United Book a Call 02:17 - Journey with Two-Brain 05:26 - Overview of James’ gym 09:37 - Low points to $100k NOB 13:28 - Paying yourself more 21:21 - What’s next for James?…
1 Zero to $100,000 Annual Income in Less Than 1 Year 22:15
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Play Later Play Later Lists Like LikedFirst-time entrepreneur Natalie Winslow opened her gym with the support of a Two-Brain mentor and brought her income from $0 to $100,000 in under a year. In this episode of “Run a Profitable Gym” host Mike Warkentin talks with Natalie, owner of The Gym at Tierra Verde in Florida, to find out the exact steps she took to build a profitable gym fast. Natalie shares how her mentor guided her to develop a solid plan for her business, including standard operating procedures that ensured the gym ran smoothly from Day 1. Another key aspect of this plan was the Two-Brain Founders Club, which allowed Natalie to hit the ground running with 45 members on opening day—and 75 percent of them are still clients today! Mentorship also helped her avoid costly mistakes gym owners make when structuring their businesses and hiring new employees. Tune in to hear about Natalie’s journey from stay-at-home mom to six-figure-earning gym owner—then book a call via the link below if you want to talk about how mentorship can help you, too. Links Gym Owners United Book a Call 00:53 - Journey to $100k NOB 04:10 - Summary of Natalie’s gym 06:56 - Starting a gym with a mentor 11:42 - Setting goals with a mentor 15:30 - Where gym owners can start…
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1 Greg Glassman: 1-on-1 With Chris Cooper 1:22:09
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Play Later Play Later Lists Like LikedCrossFit founder Greg Glassman is back with a new project: MetFix. In this exclusive interview on “Run a Profitable Gym,” Two-Brain Business CEO Chris Cooper gets the inside story on Glassman’s latest venture—a program designed to attack chronic disease through its focus on metabolic health. Glassman explains why he believes sugar is public enemy No. 1, how broken science has misled the fitness industry and why MetFix is in a position to address problems that CrossFit can’t. He also shares his thoughts on the failures of modern education and why changing one life at a time is the only way to win the war on metabolic dysfunction. Greg discusses MetFix’s potential applications in hospitals, schools and CrossFit affiliates, and he clarifies the relationship between MetFix and CrossFit. This is a conversation you can’t miss. Tune in to hear more about MetFix and get Greg Glassman’s unfiltered take on health and nutrition. To learn more about MetFix, visit the link below. Links MetFix Gym Owners United Book a Call 00:11 - How to teach nutrition to a 6-year-old 21:50 - Getting proactive about health 38:04 - How Greg teaches his kids science 48:11 - Joy from teaching 01:17:45 - Greg’s closing thoughts…
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1 How to Make $100,000 Per Year From Your Gym (While Working 4 Hours a Day) 1:40:11
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Play Later Play Later Lists Like LikedThis episode features important visuals. For the best experience, watch it on YouTube . Two-Brain Business has helped hundreds of gym owners hit their income goals with dramatically reduced work hours—and Chris Cooper is here to give you a detailed look at the exact system they used to do it. This plan has produced 55 millionaire gym owners (and counting) and helped gym owners around the world reach six-figure income without working extreme hours. Coop holds nothing back. You'll see the entire Two-Brain mentorship system. Stage 1 is all about increasing revenue, Stage 2 is where you systemize your business, and Stage 3 is where you take clear steps to build a legacy and live your Perfect Day. In this detailed video, you'll also get to work through six essential exercises with Chris. He'll teach you how to find and replicate your best clients, learn to read a profit-and-loss statement, acquire new clients fast, and more. If you've ever wondered how mentorship for gym owners works, this video is the answer. A thousand fitness entrepreneurs around the world are using this exact system right now to build profitable gyms that help them live the way they want to live. Watch the video, and when you're ready to talk about a precise plan to help you earn six figures or more from your gym, book a call via the link below. Links Gym Owners United Book a Call 0:01 - Intro 8:17 - Stage 1: Increase Revenue 22:20 - Exercise 1: Seed Clients 40:03 - Stage 2: Systemize Your Gym 41:30 - Exercise 2: The Simple Six 51:12 - Exercise 3: Sell Week 1:03:33 - Exercise 4: SOPs 1:13:12 - Exercise 5: P&L Statement 1:25:40 - Exercise 6: Role Replacement Cost 1:30:11 - Your Perfect Day 1:39:32 - Next Steps…
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1 The No-Paid-Ads Plan That Pays Gym Owner More Than $20K Per Month! 31:06
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Play Later Play Later Lists Like LikedWhat if you could double your gym’s size without spending a dime on advertising? Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan. In just one year, Travis doubled his gym’s size with zero ad spend and earned a spot on the net owner benefit (NOB) leaderboard. Travis reveals the simple but effective strategies he used to attract and retain clients, including creating a referral program, implementing Goal Review Sessions and focusing on organic social media. He also explains why shifting from free trials to free consultations was a game changer for his gym and how focusing on retention and high-value services produces more revenue than constantly chasing new leads. Tune in to this episode to hear proven strategies for growing your gym without paid ads. Links Gym Owners United Book a Call 03:14 - Growth without paid ads 07:42 - TRVFIT’s business model 13:37 - Net owner benefit strategy 22:21 - Referrals and bring-a-friend days 28:18 - Top tips for increasing NOB…
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Run a Profitable Gym
1 What Is MetFix? Emily Kaplan on Her New Project With Greg Glassman 1:05:29
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Play Later Play Later Lists Like LikedGreg Glassman’s new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested. So what exactly is MetFix, and how does it compare to Glassman's other major creation, CrossFit? In this episode of “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper sits down with Glassman’s partner in MetFix, Emily Kaplan, to find out. Emily provides the project's background and lays out MetFix's focus on combatting chronic disease through diet and exercise. She explains why the program is designed to complement CrossFit rather than compete with it and offers her perspective on the broader health and fitness landscape. Chris and Emily also discuss how MetFix approaches coaching and education, and they dig into its affiliate model, which many gym owners want to know more about. If you are curious about MetFix, tune in to hear insights directly from one of its founders. To learn more, visit the MetFix site via the link below. Links MetFix Gym Owners United Book a Call 00:52 - What is MetFix? 17:04 - MetFix certification & affiliates 26:08 - Adherence to nutrition plans 36:47 - Goal of the affiliate program 56:54 - Support for MetFix affiliates…
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Run a Profitable Gym
1 Earn More as a Gym Owner: Lessons From Industry Leaders 22:08
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Play Later Play Later Lists Like LikedMost gym owners don’t start their businesses to get rich, but that doesn’t mean they should struggle to make a living. In fact, the better a gym pays its owner, the more likely it is to stay in business and change more lives. In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 gym owners for net owner benefit (NOB)—take-home pay. More importantly, he breaks down exactly what the top earners are doing to bring home between $19k and $30k per month. These gym owners have a few key things in common: They repeat simple, effective habits instead of constantly chasing new tactics; they raise rates annually to account for inflation; and they focus on retention and delivering exceptional value to clients. Chris also explains why NOB is the best measure of a gym’s health and covers some of the biggest mistakes gym owners make—like adding more members without increasing NOB—and how to avoid them. If you’re tired of just getting by, tune in to hear proven strategies for increasing your income. Links Gym Owners United Book a Call 01:51 - Our Top 10 earners 04:23 - What they have in common 07:54 - Retention and service delivery 12:37 - Reputation and social media 16:36 - Smart financial planning…
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Run a Profitable Gym
1 CrossFit Games: Moving Beyond the Fittest on Earth 9:31
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Play Later Play Later Lists Like LikedSome CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms. But is that really true? In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes. Coop explains why Games exposure doesn’t translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thriving. He highlights what Hyrox, Spartan Races, the Rogue Invitational and fitness festivals such as the Arnold are doing well, and he explains how CrossFit can learn from them. It’s time to rethink who the Games are really for. Tune in to hear Chris’ take. If you missed any of the other episodes in this special series, check them out via the links below. Links How to Save CrossFit Q&A With Coop Save the Affiliate Movement Gym Owners United Book a Call 00:47 - The purpose of the Games 3:15 - Should HQ scrap the Games? 4:22 - Hyrox and Spartan 6:20 - The Rogue Invitational 7:43 - Fitness festivals…
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Run a Profitable Gym
1 CrossFit Affiliates: How to Save the Movement 14:21
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Play Later Play Later Lists Like LikedCrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat. In today’s special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them. For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is not enough: Affiliate owners need the tools and strategies to build financially sustainable gyms. Coop outlines a plan to rebuild the affiliate program, starting with business education, real mentorship and leadership that prioritizes sustainable gym success over short-term revenue grabs. If CrossFit is going to survive long term, the affiliate model has to change—tune in to hear Coop’s full plan. If you missed the first two episodes in this special series, check them out via the links below. Links How to Save CrossFit Q&A With Coop Gym Owners United Book a Call 1:48 - Clarify the mission 2:53 - Rebuild CrossFit media 5:53 - Prequalify “mentors” on the platform 7:44 - Track & publish affiliate metrics 9:50 - CrossFit business course?…
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Run a Profitable Gym
1 Saving CrossFit: Coop Answers Your Questions 23:29
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Play Later Play Later Lists Like LikedLast week, Chris Cooper published a blog titled “How to Save CrossFit,” and the response was massive—affiliate owners, coaches and industry leaders reached out with questions and concerns. Today, in this special episode of “Run a Profitable Gym,” Chris answers their questions. Coop addresses why he deaffiliated from CrossFit and why the method must evolve, then he digs into a question many have asked him: Would he ever buy CrossFit LLC? Chris also defines what real change would look like in a complete overhaul, including how to rebuild CrossFit Media, redefine the purpose of the Games, and offer affiliates real education and mentorship to help them succeed. Stay tuned for upcoming episodes in this series: Chris will explain how affiliates can be saved and lay out a plan for the evolution of the CrossFit Games. And if you missed the first part of this special series, it's linked below. Links How to Save CrossFit Gym Owners United Book a Call 5:33 - First 90 days of complete change 10:21 - What about Europe? 14:42 - Is CrossFit in danger? 17:34 - Affiliates’ concerns 20:35 - Could Coop buy CrossFit?…
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Run a Profitable Gym
1 Stop Using Free Trials at Your Gym and Do Exactly This Instead 22:25
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Play Later Play Later Lists Like LikedFree trials might seem like a great way to attract new members, but they’re actually hurting your gym. Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too. Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead. They explain why shifting to the Prescriptive Model—where you meet with clients to identify their specific goals and prescribe a personalized solution—results in higher close rates, longer retention and increased revenue. To back it up, they share key sales and retention data. Tune in to learn how to implement the Prescriptive Model in your gym and provide increased value for clients while boosting your bottom line. Links "Help First" by Chris Cooper Gym Owners United Book a Call 01:02 - Why are free trials bad in 2025? 03:35 - Better close rates with free consultations 06:49 - Stopping free trials and pushback 13:01 - Move from free trials to consultations 18:54 - New clients may not be the right fit…
CrossFit is at a crossroads. With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of the brand is uncertain. In this special episode of “Run a Profitable Gym,” Two-Brain Business founder and CEO Chris Cooper lays out a plan to save CrossFit—the company and the broader community of gym owners and trainers who depend on the brand. Chris was an affiliate owner for 14 years and worked for CrossFit HQ for six. Now, through Two-Brain, he mentors more CrossFit affiliate owners than anyone else in the world. Coop’s seen firsthand what makes affiliates successful—and why so many are struggling. Today, he breaks down why great coaching alone isn’t enough, how outdated business advice led many affiliates to financial instability and why the future of CrossFit depends on strong, profitable gyms. He outlines specific steps a new CrossFit LLC owner should take to turn things around, including revamping the affiliate model and redefining the brand in today’s fitness industry. Stay tuned for the next three episodes in this series: Chris will answer the top questions he's received about CrossFit, he'll explain how affiliates can be saved, and he'll lay out a plan for the evolution of the CrossFit Games. Links Gym Owners United Book a Call 00:36 - CrossFit is shrinking 03:56 - How we got here 08:45 - The brand is built on affiliates 11:09 - How to fix CrossFit 19:20 - What real change requires…
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Run a Profitable Gym
1 Free Trials Are Hurting Your Gym. Here's What to Do Instead. 22:57
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Play Later Play Later Lists Like LikedMany gym owners still rely on free trial classes to attract new members, but do samples actually help your fitness business? The data says "no." In this episode of “Run a Profitable Gym,” Chris Cooper explains why free trials are ineffective, how they hurt long-term retention and what to replace them with. Instead of creating a race to the bottom by commoditizing coaching, gym owners can improve close rates by using the Prescriptive Model, starting with a No Sweat Intro—a consultation that helps potential members understand how the gym will help them get real results quickly. Chris walks you through the steps of the Prescriptive Model and shares data comparing retention rates produced by free trials and No Sweat Intros. (Spoiler: Consultations generate length of engagement that's three times longer!) It’s time to ditch free trials and start using a system that actually works—tune in to learn how. Want to learn more about the Prescriptive Model? Click the link below. Links The Prescriptive Model Gym Owners United Book a Call 01:16 - The history of free trials 05:12 - The close rate of free trials 11:02 - The commodity effect 13:40 - What to do instead 19:19 - Free trials are bad for clients…
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Run a Profitable Gym
1 When Your Coaches Don't Suck: The Rewards for Developing Staff 22:23
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Play Later Play Later Lists Like LikedWhat happens when every coach at your gym operates at an A+ level? In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain Business mentor Kenny Markwardt to discuss the massive rewards of developing your training staff. As the owner of Sandpoint Strength Conditioning in Idaho and co-host of the “Strength Coach Collective” podcast, Kenny is passionate about coach development and shares how investing in his staff’s growth transformed his gym. He breaks down how coach ascension improves retention, gym culture and revenue—in fact, one of his coaches now generates a third of the gym’s total revenue! Mike and Kenny talk about how to evaluate and mentor coaches to build long-term careers at your gym, how to shift from a transactional to a relationship-based coaching practice, and how to establish a structured training system for your staff. To hear interviews with some of the top coaches in the fitness industry, subscribe to the “Strength Coach Collective” podcast, using the link below. Links Coach Ascension With Karl Solberg Strength Coach Collective Podcast Gym Owners United Book a Call 01:13 - All coaches delivering at A or A+ 05:02 - Good coaching helps all 09:33 - Evaluating your coaches 13:10 - Improving your coaches 18:14 - Get results today…
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Run a Profitable Gym
1 The Real Value of Coaching (And Why It’s Not Enough on Its Own) 16:11
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Play Later Play Later Lists Like LikedGood coaching is necessary but insufficient for a world-class fitness business. In this episode of “Run a Profitable Gym,” Chris Cooper breaks down why a gym owner must first focus on building a strong foundation for their business before working to improve their coaching. In the early stages, most gym owners are good coaches but weak entrepreneurs, so they must upgrade their business skills first. Once strong business systems are in place, gym owners can pivot to service delivery as the next big opportunity for growth. Chris shares six key client outcomes that define great coaching and explains why earning more certifications isn’t always the best way to achieve these results. He also introduces the “Strength Coach Collective” podcast and free public group, designed to help coaches bridge the gap between advances in training science and real-world application. Use the links below to check out the “Strength Coach Collective” YouTube channel and join the collective’s free group to connect with other coaches, share insights and help your team grow. Invite your coaches to join, too! For more support on the business side, join Gym Owners United, also linked below. Links Strength Coach Collective Podcast Strength Coach Collective Group Gym Owners United Book a Call 02:18 - How important is coaching? 04:17 - When to elevate coaching 05:33 - Getting clients results 10:39 - The gap between science and coaching 12:05 - Strength Coach Collective…
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Run a Profitable Gym
1 Raising Rates Without Losing Clients: It Can Be Done 23:32
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Play Later Play Later Lists Like LikedRaising rates at a gym can be scary, but it doesn’t have to be—if you have help from a business expert. When done correctly, a rate increase can strengthen your business and allow you to provide greater value to your members. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Lomen, owner of Ripple Effect Community Fitness, who raised his rates by 15 percent and didn’t lose a single member. Chris shares exactly how he planned and communicated the price change, why annual increases are a smart business move, and how he overcame his fear of upsetting clients. He and Mike also discuss common pricing mistakes, how to phase out discounts and why keeping rates too low actually hurts both gym owners and members. If you’re hesitant about increasing your prices, tune in to hear this gym owner’s top tips, then get a mentor's help to plan a rate increase that will improve your P&L statement so you can serve members better. To learn more, check out our episode with Greg Strauch, a Two-Brain mentor who has helped nearly 100 gym owners implement successful rate increases, linked below. Links Greg Strauch Episode Gym Owners United Book a Call 01:45 - Real rate increase numbers 08:24 - Planning the rate increase 13:38 - How members responded 17:11 - Why remove discounts? 19:52 - No. 1 tip for gym owners…
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Run a Profitable Gym
1 Stop Undercharging: The Right Way to Set Gym Rates 24:36
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Play Later Play Later Lists Like LikedMost gym owners don’t make enough money—not because they need more clients but because their rates are too low. In this episode of “Run a Profitable Gym,” Chris Cooper explains how to set your prices the right way so your gym becomes profitable and pays you what you deserve. Too many gym owners copy their competitors’ pricing or assume their clients can’t afford to pay more. Chris walks you through a better approach, starting with using the Rule of 50 to determine your minimum membership price. He explains how to set a target for average revenue per member (ARM) and why constantly chasing more clients won’t increase your gym’s profitability if your rates are too low. Using a profit-and-loss statement (P&L), he shows you exactly how to calculate rates that cover your gym’s expenses with 50 members so you can build a strong, profitable business. To download Chris’ sample P&L, join Gym Owners United. And find out what other gyms are charging in our “State of the Industry” guide, linked below. Links "State of the Industry" Guide Gym Owners United Book a Call 03:35 - Find your break-even point 08:17 - Average revenue per member (ARM) 14:12 - Do you need more clients? 18:00 - Increase ARM without raising rates 20:29 - Recap: How to set rates…
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Run a Profitable Gym
1 When a Nearby Gym Closes: How to Help Its Members 31:35
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Play Later Play Later Lists Like LikedWhen a nearby gym shuts down, its members risk losing their momentum—but you can step in to offer them a welcoming community where they can continue their fitness journeys. That’s just what Matt Michaud, owner of EverProven, did when two gyms in his area closed their doors. This influx of new members helped his gym earn a spot on all three of our sales leaderboards: set, show and close rates. In one month, Matt's gym closed a whopping 22 sales in 28 appointments. The key is that Matt led with a Help First mindset: He and his staff focused on helping displaced members keep their fitness on track, without being pushy or “salesy.” In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Matt, who details the exact steps he took to ensure a seamless transition, from initial communication with the previous gyms’ owners to adjusting his systems to handle rapid growth. You never know when a gym near you might be forced to close, so tune in to ensure you’re ready to help. Links “Help First” by Chris Cooper Gym Owners United Book a Call 01:08 - Helping displaced gym members 08:12 - Mechanics of outreach 14:15 - Prescriptive Model with groups 20:46 - Avoiding staff overwhelm 23:51 - Long-term lead nurture…
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Run a Profitable Gym
1 Marketing and Sales Mastery: Tactics for Better Gym Lead Conversion 21:29
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Play Later Play Later Lists Like LikedIn this episode of “Run a Profitable Gym,” Chris Cooper reveals the monthly leaderboards for set, show and close rates in top gyms around the world. These gyms aren’t just getting a ton of leads—they’re following through by booking appointments, getting people to show up and closing sales. Chris shares the exact strategies these top performers are using, from lead-nurture systems to high-converting sales processes. He also highlights four owners whose gyms landed on all three leaderboards. You’ll hear from one of them, Matt Michaud, in our next episode, airing Feb. 27. Tune in to learn how some of the best gyms in the industry are dominating sales and marketing, then take action to improve your sales funnel. Links Gym Owners United Book a Call 00:51 - Key marketing metrics 03:44 - Leaderboard breakdown 07:36 - Gyms on all three leaderboards 11:37 - Tips from the leaders 18:54 - Where to learn more…
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Run a Profitable Gym
1 How to Use Organic Content to Get Better Leads 27:44
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Play Later Play Later Lists Like LikedIf your leads are “bad” but you aren’t publishing solid organic content regularly, you're missing a key part of your marketing plan. Why should complete strangers give you the time of day? They don’t know you, like you or trust you. The solution: Use organic content to build trust before your conversation starts. Leads who have already seen your face, your business and your happy clients will be much more inclined to respond when you reach out and offer help. And when they need help, they’ll come to you first. In this episode of "Run a Profitable Gym," gym owner and marketing expert Kieran O’Dwyer joins host Mike Warkentin to present a simple but incredibly effective four-post content cycle fitness entrepreneurs can use over and over to warm leads fast. If you follow Kieran’s detailed instructions, you’ll build trust, earn better leads and dramatically improve conversion rates in the sales office. Links "The Golden Hour" by Chris Cooper Gym Owners United Book a Call 0:43 - Are there bad leads? 5:32 - Great organic marketing 7:54 - Social-media content plan 19:29 - Content production and AI 24:08 - Next-level content…
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Run a Profitable Gym
1 Proven No-Ad Tactics for Generating 30 New Gym Leads Fast 21:49
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Play Later Play Later Lists Like LikedWant to get 30 new leads for your gym in 30 days without spending a dime on ads? Today on “Run a Profitable Gym,” Chris Cooper walks you through 10 proven no-ad tactics for generating more leads—including selling by chat, making "5130 posts," actively generating client referrals and creating lead magnets. Chris breaks down each tactic step by step, showing you how to use them to start more conversations, generate interest and bring in clients organically. You might decide to try all 10 or go all-in on just one. The key is to take action, track your results and repeat what works. If you’re a gym owner who’s tired of chasing after leads and coming up empty, tune in now and grab your free guide in Gym Owners United, using the link below. Links Gym Owners United Book a Call 01:13 - Sell by chat & 5130 04:08 - Generate referrals 09:38 - Old leads & former members 12:44 - Happy clients & lead magnets 15:33 - Host a seminar or event…
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Run a Profitable Gym
1 30X Revenue Increase: How Key Skills Fueled Gym Growth 23:05
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Play Later Play Later Lists Like LikedGrowing a gym from $800 to $25,000 per month doesn’t happen by accident. Gym owner Ian Smith achieved this revenue increase by working with a Two-Brain mentor to refine key entrepreneurial skills. In this episode of “Run a Profitable Gym,” Ian breaks down the five skills that fueled his gym’s growth: objective reflection, focus, tact, forward thinking and an abundance mindset. Objective reflection has allowed him to make data-driven decisions instead of emotional ones, and focus has helped him eliminate distractions and dial in on the work that moves his business forward. Practicing tact has empowered him to better handle tough conversations, and he’s used forward thinking to plan for long-term growth. Finally, by adopting an abundance mindset, he’s become more confident in his gym’s ability to provide value to clients—and ensure they see that value. Tune in to learn how to apply these skills and grow your gym. Links “The Golden Hour” Gym Owners United Book a Call 02:25 - Objective reflection 05:05 - Improving focus 09:10 - Tact and de-escalation 13:02 - Forward thinking 17:34 - Abundance mindset…
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Run a Profitable Gym
1 5 Key Entrepreneurial Skills Every Gym Owner Needs in 2025 21:38
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Play Later Play Later Lists Like LikedHere’s a hard truth: You might be the main reason your gym isn't more successful. Today on “Run a Profitable Gym,” Chris Cooper shares five essential entrepreneurial skills that will help gym owners break through self-imposed limits: - Focus - Objective reflection - Tactful action - Forward thinking - Cultivating an abundance mindset He also explains why knowledge alone isn’t enough and provides practical tips for honing these skills and applying them to your business. You’ll learn how to better handle tough conversations, make proactive decisions and develop a mindset that fosters long-term success. Tune in to learn how to master these skills and remove the ceiling on your gym's growth. Links Gym Owners United Book a Call 03:23 - Focus and do the work 6:52 - Objective reflection 10:05 - Tact and de-escalation 14:12 - Forward thinking and problem solving 16:18 - An abundance mindset…
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Run a Profitable Gym
1 The Gym Owner’s Guide to Finding the Right Mentor 17:05
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Play Later Play Later Lists Like LikedAs a gym owner, you understand the value of coaching. In fitness and business, the right coach will accelerate your success. In this episode of “Run a Profitable Gym,” Chris Cooper leads you through a simple exercise for finding the best business mentor for you. You’ll be prompted to reflect on wins throughout your life and identify coaching styles that helped you achieve them. Chris also explains some of the most common mistakes gym owners make when choosing a business coach and shares tips for ensuring you find someone who can actually deliver the results you need. By the end of the episode, you’ll know what to look for in your ideal mentor. Use the link below to download your Mentor Match Worksheet. Links Mentor Match Worksheet Gym Owners United Book a Call 02:33 - Reflect on your wins 04:27 - Who were your coaches? 06:32 - Identify leadership styles 07:56 - Look for common themes 11:14 - Find the right mentor…
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Run a Profitable Gym
1 Business Mentorship 101: What Gym Owners Need to Know 26:15
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Play Later Play Later Lists Like LikedToday on “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results. He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what works—and what doesn’t—for gym owners at different stages of growth. Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to accomplish them, and you'll receive all the accountability and assistance you need to take action. A mentor will help you score quick wins, learn to focus, grow your gym and improve your lifestyle. When Two-Brain mentees reach $100,000 in annual earnings, they gain access to a mastermind group full of high-level mentors and elite gym owners who provide peer support, networking, brainstorming and experienced-based advice. This group meets four times a year in person, and outside subject-matter experts are brought in to provide coaching on specific aspects of entrepreneurialism. Tune in if you’re ready to make faster progress, avoid costly mistakes and use your gym to build the life you’ve always wanted! Links Gym Owners United Book a Call 00:43 - Mentorship and coaching 04:51 - 1-on-1 mentorship at Two-Brain 7:40 - Masterminds: pros and cons 12:13 - Group coaching: pros and cons 16:26 - Roundtables: pros and cons 20:17 - Choosing the right model…
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Run a Profitable Gym
1 Hyrox Training at a 20-Year CrossFit Affiliate? 33:37
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Play Later Play Later Lists Like LikedHari Singh, owner of CrossFit NYC, has found a unique way to add value for his members and grow his revenue: Hyrox training. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Hari as he shares how he successfully implemented Hyrox training at one of the world’s oldest CrossFit affiliates—earning himself a spot on Two-Brain's Top 10 leaderboard for revenue. Hari explains how this additional revenue stream has differentiated his gym from the competition, filled dead hours and created more opportunities for client retention. He also dives into the logistics: how to set up the program, determine pricing and market it to members and non-members. If you’re looking for creative ways to maximize revenue, tune in to hear tips from a 20-year gym owner. Links Gym Owners United Book a Call 00:50 - Create, develop & market 08:25 - CrossFit NYC's space 11:47 - CrossFit NYC program details 20:07 - Retention play for general members 25:02 - On-ramp at CrossFit NYC…
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Run a Profitable Gym
1 Top Gym Owners Share Strategies for Sustainable Revenue Growth 22:05
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Play Later Play Later Lists Like LikedWhat separates gyms that are generating more than $68,000 every month from the rest? In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for monthly revenue and lays out the exact strategies these gym owners are using to create long-term, sustainable growth. Some of their tactics include: - Creating value for clients by consistently over-delivering on services. - Adjusting offerings to maximize revenue per square foot. - Focusing on high-ticket services such as personal training, small-group training and on-ramp. - Working with a mentor to build systems that produce steady, predictable growth. Listen to hear all the insights from these top performers and then take action to boost your gym’s revenue. Links Gym Owners United Book a Call 02:00 - Two-Brain high scores 05:37 - What are the leaders doing? 09:20 - Gym owner quotes 19:15 - Hyrox as a revenue stream 21:00 - Final thoughts from Chris…
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Run a Profitable Gym
1 "Revenue Went Up": What Happened When He Left the Two-Brain Summit 13:45
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Play Later Play Later Lists Like LikedIn 2022, Indiana gym owner Vel Bates attended the Two-Brain Summit and left with a new mindset that transformed his business. In this episode of “Run a Profitable Gym,” Vel shares how the welcoming community and actionable advice shared at the event helped him take the leap into mentorship. He details the changes he’s made with the help of his mentor, Peter Brasovan, such as cleaning up systems and building marketing funnels, and how the adjustments have improved his confidence and his revenue. Vel has since made the Top 10 leaderboard for marketing and sales metrics, a testament to his growth as a gym owner. If you’re a gym owner who wants to make positive changes in your business, come to the 2025 Two-Brain Summit. Tickets are $300 off through Jan. 31. Get them via the link below. Links Two-Brain Summit Tickets Gym Owners United Book a Call 01:18 - Not a client? Why attend? 02:54 - Why sign up for mentorship? 05:45 - What mentorship did for Vel’s business 09:21 - Mentors hold you accountable 11:39 - No. 1 reason to go…
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Run a Profitable Gym
1 Why the 2025 Two-Brain Summit Is a Must-Attend for Owners & Coaches 26:47
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Play Later Play Later Lists Like LikedThe 2025 Two-Brain Summit will inspire and equip fitness professionals to make a difference in their clients’ lives—in other words, to Help Best. In this episode of “Run a Profitable Gym,” Chris Cooper provides a sneak peek into this year’s summit for gym owners and coaches, happening June 7-8 in Chicago. He walks through the action-packed itinerary, starting with morning workouts featuring Rogue equipment and coaching from Jason Khalipa and other top pros. Coop also runs through the workshops that will happen in two rooms—one for owners and another specifically for fitness coaches. Special guests will include Joey Coleman, bestselling author of “Never Lose a Customer Again,” and Jonathan Goodman, owner of the Personal Trainer Development Center and author of the newly released book “The Obvious Choice.” Also taking the stage are Mayhem Nation and Bill Parisi of Parisi Speed School, as well as several of Two-Brain’s elite mentors. On the coaches side, Khalipa and the NCFIT crew have 2.5 hours to get trainers moving in a hands-on, high-energy coaching workshop. Tune in to hear the full schedule. Then use the link below to get your tickets before prices go up on Feb. 1. Links Two-Brain Summit Tickets Gym Owners United Book a Call 0:59 - This year’s theme 2:56 - What to expect 6:24 - Owners: speakers & workshops 18:36 - Coaches: speakers & workshops 25:31 - Why bring your coaches?…
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Run a Profitable Gym
1 Top Books for Gym Owners: Chris Cooper's Complete List 22:52
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Play Later Play Later Lists Like LikedToday on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares his top book recommendations for gym owners in 2025. He unpacks the lessons he learned from these titles and how he applied them to grow his gym and his other businesses. Remember, it’s not how many books you read that matters; what matters is that you put what you learn into action. Ready to learn and take action to grow your gym? Check out Chris’ suggested reading list below: - “The Mountain Is You” by Brianna Wiest - “The Courage to Be Disliked” by Fumitake Koga and Ichiro Kishimi - “High Road Leadership” by John C. Maxwell - “Tribalnomics” by Justin Garcia - “Be the Unicorn” by William Vanderbloemen - “10x Is Easier Than 2x” by Dan Sullivan and Dr. Benjamin Hardy - “The Obvious Choice” by Jonathan Goodman - “The Road Less Stupid” by Keith J. Cunningham - “The Golden Hour” by Chris Cooper Links Gym Owners United Book a Call 01:24 - Books 1 and 2 05:53 - Books 3 and 4 11:24 - Books 5 and 6 14:16 - Books 7 and 8 19:05 - “The Golden Hour” by Chris Cooper…
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Run a Profitable Gym
1 Essential Business Lessons: Jonathan Goodman on "The Obvious Choice" 41:52
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Play Later Play Later Lists Like LikedJonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts. Today on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper talks with Jonathan about why trust is more valuable than credentials and how creating meaningful connections with clients leads to sustainable success. Jonathan shares how to transform short-term programs into lasting commitments through quick wins, thoughtful storytelling and genuine connection. He also explains why gym owners should focus on delivering real-world results instead of chasing social media fame, and he reveals why great coaching will always outshine AI and automated solutions. This episode is packed with practical advice to help gym owners grow their businesses while delivering life-changing results. Tune in to hear Jonathan’s actionable insights for making your gym “The Obvious Choice.” Links "The Obvious Choice" Gym Owners United Book a Call 01:21 - Why write "The Obvious Choice"? 05:54 - Understand the games out there 18:24 - A better way to operate 21:50 - Getting new clients hooked 31:16 - Teaching with storytelling…
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Run a Profitable Gym
1 The Event That Makes His Clients 3X More Likely To Stay Another Year 24:32
24:32 Play Later Play Later Lists Like Liked24:32
Play Later Play Later Lists Like LikedThe Intramural Open is a key retention tactic at Brian Foley’s gym, Activate in Ireland. In this episode of “Run a Profitable Gym,” Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue. The Open also directly boosts his gym’s revenue in late winter through pre-competition skill work and retail sales. Brian breaks down strategies for creating an unforgettable event that builds community without burning out your staff—such as celebrating members throughout the Intramural Open and delegating responsibilities among coaches and team captains. His top tips for a successful Intramural Open? Make it fun and inclusive and follow the steps in Chris Cooper’s 2025 Intramural Open guide. The guide lays out exactly how to run the event, generate revenue and improve retention. New for 2025: Coop's even programmed workouts so you can plan way ahead. Get your free copy via the link below. Links Intramural Open Guide Gym Owners United Book a Call 02:03 - The Intramural Open and revenue 07:24 - Goal-setting sessions 09:24 - Leaving an impression 15:02 - Avoiding stress 17:18 - Top tips for a successful Intramural Open…
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