Paying the Dumb Tax: How to Stop Wasting Time and Money in Your Gym

Run a Profitable Gym

Most gyms don’t fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out.
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to spot and avoid common mistakes in your gym—in other words, how to stop paying the “dumb tax.”
From undercharging to chasing the wrong metrics, Coop shares how he paid the dumb tax in his own gym and learned some tough lessons.
He explains how to replace guesswork with clear data, build pricing and systems that work, and make decisions that increase revenue instead of eroding it.
Ever feel like you’re working harder and harder but never getting ahead? This episode will show you how to break the cycle and start building a sustainable, profitable gym.
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0:52 - What is the dumb tax?
3:47 - Always chasing more clients
4:34 - Undercharging and discounting
6:18 - Confusing the model with the method
8:09 - How to avoid the dumb tax