Sales Funnel First Aid: Why Leads Aren't Turning Into Members

Run a Profitable Gym

Struggling to turn gym leads into paying members? Your sales funnel might need some first aid.
In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gaps in their sales processes and explain how to fix them.
The pair dial in on three key lead-tracking metrics: set rate, show rate and close rate. They explore why one gym has trouble getting leads to set appointments, why another has so many no-shows, and why a third struggles to close high-ticket sales.
John and Matt walk through changes each gym could make to improve their sales, such as contacting leads faster and asking better questions during the sales consultation.
Tune in to hear real-world examples of sales-funnel remedies, then find and fix the weak points in your gym’s funnel.
To learn more about improving your sales process, check out Matt’s last two appearances on the show, linked below.
Links
Sales Process Overview
Handling Objections
Gym Owners United
Book a Call
0:01 - Intro
0:39 - Setting more appointments
5:13 - Getting leads to show up
6:07 - Closing more sales
8:28 - Increasing high-ticket sales