The Event That Makes His Clients 3X More Likely To Stay Another Year

Run a Profitable Gym

The Intramural Open is a key retention tactic at Brian Foley’s gym, Activate in Ireland.
In this episode of “Run a Profitable Gym,” Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue.
The Open also directly boosts his gym’s revenue in late winter through pre-competition skill work and retail sales.
Brian breaks down strategies for creating an unforgettable event that builds community without burning out your staff—such as celebrating members throughout the Intramural Open and delegating responsibilities among coaches and team captains.
His top tips for a successful Intramural Open? Make it fun and inclusive and follow the steps in Chris Cooper’s 2025 Intramural Open guide.
The guide lays out exactly how to run the event, generate revenue and improve retention. New for 2025: Coop's even programmed workouts so you can plan way ahead.
Get your free copy via the link below.
Links
Intramural Open Guide
Gym Owners United
Book a Call
02:03 - The Intramural Open and revenue
07:24 - Goal-setting sessions
09:24 - Leaving an impression
15:02 - Avoiding stress
17:18 - Top tips for a successful Intramural Open