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Running Industry Alliance Podcast – Episode #19 featuring Katie Evennett of Pro:Direct
Manage episode 487048524 series 3442897
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In this episode of the RIA Podcast, we dive into the world of Retail, Brand and RIA!
Pro:Direct with Katie, shares valuable insights from one of the UK’s leading premium online sports retailers. Co-hosted with Matt and Phil.
With a rich heritage dating back to 1981 and a pioneering online presence since 1998, Pro:Direct has evolved alongside the industry - offering a specialist approach to running and an athlete-focused mindset that drives performance, innovation, and growth.
Key topics include:
- The running boom and what it means from a retail lens
- Working closely with brands - navigating forecasting, sustainability and direct to consumer (D2C) shifts
- Running product cycles and a look at how Pro:Direct supports development of product with the running brands, successful launches and other innovations coming in the future!
- Growing the running community through Pro:Direct Running Club, loyalty programs, money-can't-buy opportunities and education
- Pro:Direct being one of the first to move to own imagery and content rather than brand issue - a bold move at the time
- Collaboration over competition - why honest brand relationships and discussions matter now more than ever also with fellow retailers in the same space
- Katie’s perspective on where retail is headed and how being dynamic, fast paced and consumer-led is key
- From warehouse to consumer - how 7-day fulfilment offering and custom content make a difference
- And finally, Katie’s thoughts on how RIA brings the industry together, fosters real collaboration and helps shape the future of running across every vertical
🎧 Tune in for a deep dive into the business of running from the retail front line.
🗓️ Mention of The Running Conference (7th to 9th December) and the role of Running Industry Alliance (RIA) in connecting brands, events, retailers, communities and more.
There is a link on the homepage of the website and the podcast is also available to listen to on all the major the platforms including:
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