Rethinking Ownership: How Karmo Is Disrupting a $30B Auto Habit

SaaS Stories

Sam Zammit's journey from military service to co-founding Karmo reveals how unconventional career paths often lead to the most innovative business solutions. After completing his MBA and gaining experience at Uber, Sam joined forces with longtime friend to revolutionise how Australians access vehicles through a subscription model that challenges traditional ownership.
The car subscription concept addresses a startling reality: most Australians dramatically underestimate their vehicle costs. With 40% of ownership expenses going to depreciation alone, the true annual cost is typically 50% higher than what consumers believe they're paying. Karmo offers a compelling alternative – flexible access without long-term commitment, allowing customers to rotate vehicles every six to nine months while avoiding the hidden financial burden of ownership.
The entrepreneurial wisdom Sam shares transcends the automotive industry. His emphasis on grit, problem-solving persistence, and backing yourself when you deeply understand a challenge resonates with founders across sectors. Perhaps most powerful is his perspective on career choices: "It's non-renewable, you ain't getting it back and you kind of got one shot at it." This reminder to be intentional with your professional journey serves as both inspiration and practical guidance for anyone navigating today's rapidly evolving business landscape.

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Chapters

1. Entrepreneurial Lessons and Mindset (00:00:00)

2. Sam's Non-linear Career Journey (00:01:17)

3. The Birth and Evolution of Carmo (00:03:27)

4. Lessons from Scaling a Startup (00:05:51)

5. Transforming Car Ownership in Australia (00:11:23)

6. Marketing Strategy and Operations (00:16:21)

7. Leadership Philosophy and Team Building (00:23:05)

8. Career Advice: Your Time is Non-renewable (00:27:30)