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Weaponized Intelligence: How one marketer stays ahead of AI
Manage episode 504158230 series 3409022
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What happens when everyone becomes an AI-powered "thought leader" overnight? How do you cut through the noise when ChatGPT can generate seemingly expert content on any topic? Tyler Lubben, co-founder of multiple SaaS platforms, offers a provocative solution: weaponized intelligence.
Tyler's approach turns conventional wisdom on its head. Rather than competing with AI, he exploits its blind spots by harvesting data from places large language models can't access. By scraping Reddit forums, transcribing YouTube videos, and analyzing language patterns from online communities, he creates content that resonates deeply with audiences while providing insights AI simply cannot generate.
"Everyone's trying to be a thought leader and everyone can be a thought leader because they have AI," Tyler explains. "It's just all of this confusion, noise, content overload where people just glaze over." His experiments revealed something surprising - meticulously crafted AI content received minimal engagement, while raw, unfiltered, voice-to-text posts generated significant interaction. The authenticity gap has become painfully obvious to audiences who instantly recognize AI-written content.
Perhaps most fascinating is Tyler's work creating "digital clones." For one CEO constantly trapped in meetings, Tyler scraped 80 podcast appearances and analyzed years of emails to build a comprehensive language model that could mimic not just knowledge but writing style and speech patterns. The result was so accurate that the CEO was shocked when his digital twin referenced statements from podcasts recorded a year earlier.
As traditional marketing channels become saturated with AI-generated content, Tyler predicts a mass migration to private communities where valuable information remains inaccessible to AI training models. The future belongs not to those with specialized technical skills (which AI can replicate) but to those who excel at distinctly human qualities - empathy, adaptability, pattern recognition across domains, and authentic relationship building.
Ready to discover what ChatGPT can't do? Listen now to learn how to find your unique edge in the AI revolution.
Chapters
1. Weaponized Intelligence: How one marketer stays ahead of AI (00:00:00)
2. Welcome to SaaS Stories (00:00:51)
3. Weaponized Intelligence Explained (00:01:24)
4. Social Media's Broken Landscape (00:04:14)
5. The Future of Private Communities (00:11:51)
6. Cloning a CEO with AI (00:19:24)
7. Human Skills in an AI World (00:28:11)
8. The Coming Knowledge Gap (00:37:00)
9. Understanding Your Weaknesses (00:42:30)
59 episodes
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