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Content provided by Reuben Swartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reuben Swartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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S4N 098 Kristin Zhivago on selling the way your customers buy
Manage episode 428983540 series 1273716
Content provided by Reuben Swartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reuben Swartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.
In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.
This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)
100 episodes
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Manage episode 428983540 series 1273716
Content provided by Reuben Swartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reuben Swartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.
In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.
This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)
100 episodes
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Similar to Sales for Nerds
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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