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Minimum Value Prospect (MVP) - Sales Influence Podcast - SIP 563

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Manage episode 481238689 series 1242556
Content provided by Victor Antonio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victor Antonio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Victor Antonio introduces the concept of the Minimum Value Prospect (MVP), which represents the lowest financial threshold a potential customer must meet for a business to consider them viable. Using examples from kitchen remodeling and pool companies, the host explains how setting an MVP early in the sales process saves businesses money by quickly qualifying leads and avoiding those who cannot afford their services. The discussion highlights that customers with limited financial resources can often become problematic clients, requiring more effort and potentially eroding profit margins. Therefore, identifying and focusing on prospects who meet or exceed the MVP is presented as a crucial strategy for profitability and efficiency.

  continue reading

640 episodes

Artwork
iconShare
 
Manage episode 481238689 series 1242556
Content provided by Victor Antonio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victor Antonio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Victor Antonio introduces the concept of the Minimum Value Prospect (MVP), which represents the lowest financial threshold a potential customer must meet for a business to consider them viable. Using examples from kitchen remodeling and pool companies, the host explains how setting an MVP early in the sales process saves businesses money by quickly qualifying leads and avoiding those who cannot afford their services. The discussion highlights that customers with limited financial resources can often become problematic clients, requiring more effort and potentially eroding profit margins. Therefore, identifying and focusing on prospects who meet or exceed the MVP is presented as a crucial strategy for profitability and efficiency.

  continue reading

640 episodes

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