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Cold-Calling: Be Present with Your Prospects, with Keith Rosen, Ep #425

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Manage episode 446469265 series 1313329
Content provided by Paul Watts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Watts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Cold-calling is the art of creating a new possibility. When someone makes a cold call, they’re often focused on “I have to get this meeting. I can’t blow this. I need this deal.” They’re so focused on themselves and their own agenda that they can’t create possibilities.

You have to understand the prospect's greatest pain and how you can align their pain with the value that you can deliver. The only way any salesperson can do that is by discovering where the prospect is today and where they want to be tomorrow. Keith Rosen shares how to do that in this episode of Sales Reinvented.

Outline of This Episode
  • [1:00] What is cold-calling? Is it still relevant?
  • [5:00] Is there a science to cold-calling?
  • [16:24] Keith’s top cold-calling dos and don’ts
Connect with Keith Rosen Connect With Paul Watts

Subscribe to SALES REINVENTED

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 446469265 series 1313329
Content provided by Paul Watts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Watts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Cold-calling is the art of creating a new possibility. When someone makes a cold call, they’re often focused on “I have to get this meeting. I can’t blow this. I need this deal.” They’re so focused on themselves and their own agenda that they can’t create possibilities.

You have to understand the prospect's greatest pain and how you can align their pain with the value that you can deliver. The only way any salesperson can do that is by discovering where the prospect is today and where they want to be tomorrow. Keith Rosen shares how to do that in this episode of Sales Reinvented.

Outline of This Episode
  • [1:00] What is cold-calling? Is it still relevant?
  • [5:00] Is there a science to cold-calling?
  • [16:24] Keith’s top cold-calling dos and don’ts
Connect with Keith Rosen Connect With Paul Watts

Subscribe to SALES REINVENTED

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

  continue reading

108 episodes

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