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Why Cold-Calling is a Marathon per Simone Laraway, Ep #420

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Manage episode 440629021 series 1313329
Content provided by Paul Watts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Watts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Cold-calling is an opportunity to plant seeds that you can nurture. It allows you to build meaningful new business relationships. Simone Laraway believes that as long as it’s part of a wider campaign, it’s still incredibly relevant.

But how do you approach cold-calling? What makes it more effective? Simone shares her strategies in this episode of Sales Reinvented.

Outline of This Episode
  • [0:52] What is cold-calling? Is it still relevant?
  • [1:46] Is cold-calling an art and a science?
  • [2:55] How Simone prepares for cold-calling
  • [5:16] Simone’s opening lines and techniques
  • [6:14] How to keep a cold call engaging
  • [7:42] Tools, technology, and metrics
  • [10:22] Simone’s top cold-calling dos and don’ts
  • [12:58] How Simone handles objections and rejections
Resources & People Mentioned Connect with Simone Laraway Connect With Paul Watts

Subscribe to SALES REINVENTED

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 440629021 series 1313329
Content provided by Paul Watts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Watts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Cold-calling is an opportunity to plant seeds that you can nurture. It allows you to build meaningful new business relationships. Simone Laraway believes that as long as it’s part of a wider campaign, it’s still incredibly relevant.

But how do you approach cold-calling? What makes it more effective? Simone shares her strategies in this episode of Sales Reinvented.

Outline of This Episode
  • [0:52] What is cold-calling? Is it still relevant?
  • [1:46] Is cold-calling an art and a science?
  • [2:55] How Simone prepares for cold-calling
  • [5:16] Simone’s opening lines and techniques
  • [6:14] How to keep a cold call engaging
  • [7:42] Tools, technology, and metrics
  • [10:22] Simone’s top cold-calling dos and don’ts
  • [12:58] How Simone handles objections and rejections
Resources & People Mentioned Connect with Simone Laraway Connect With Paul Watts

Subscribe to SALES REINVENTED

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

  continue reading

108 episodes

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