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Psychology Series Ep#2: The 4 Buyer Archetypes: How to Identify and Adapt for Maximum Sales Impact

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Manage episode 492317069 series 3176844
Content provided by Sam Wakefield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Wakefield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

šŸŽÆ What if you could instantly know how your buyer wants to be sold to—just by how they speak and show up in the home?

In this episode of the Close It Now: Sales Psychology Series, Sam Wakefield breaks down the Four Primary Buyer Archetypes and how to tailor your presentation to each one. This isn’t guesswork—it’s emotional intelligence applied in real time.

Learn how to sell smarter, build instant trust, and dramatically improve your close rate by understanding the human across from you.

šŸ” In This Episode:

  • The 4 Buyer Types: Logical, Emotional, Skeptical, and Avoidant
  • How to spot them within the first 5 minutes of a conversation
  • The pacing, tone, and visuals that each type responds to
  • What NOT to do when facing a skeptical or avoidant buyer
  • Real-world scripts and phrasing tailored to each style
  • How to stay emotionally adaptable without losing structure

🧠 Why It Matters:

Your product didn’t change—but your buyer did. Understanding how they make decisions is your new sales edge. It’s time to move beyond canned scripts and start closing with clarity, empathy, and precision.

šŸ’” Want to work with Sam?

šŸš€ Coaching & Training: https://www.closeitnow.net/coaching

🌐 Website: https://www.closeitnow.net

šŸ“² Instagram: https://www.instagram.com/therealcloseitnow

šŸ‘„ Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Love the show? Leave a review:

https://g.page/r/CbfnnDqTCwQdEAE/review

  continue reading

238 episodes

Artwork
iconShare
 
Manage episode 492317069 series 3176844
Content provided by Sam Wakefield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Wakefield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

šŸŽÆ What if you could instantly know how your buyer wants to be sold to—just by how they speak and show up in the home?

In this episode of the Close It Now: Sales Psychology Series, Sam Wakefield breaks down the Four Primary Buyer Archetypes and how to tailor your presentation to each one. This isn’t guesswork—it’s emotional intelligence applied in real time.

Learn how to sell smarter, build instant trust, and dramatically improve your close rate by understanding the human across from you.

šŸ” In This Episode:

  • The 4 Buyer Types: Logical, Emotional, Skeptical, and Avoidant
  • How to spot them within the first 5 minutes of a conversation
  • The pacing, tone, and visuals that each type responds to
  • What NOT to do when facing a skeptical or avoidant buyer
  • Real-world scripts and phrasing tailored to each style
  • How to stay emotionally adaptable without losing structure

🧠 Why It Matters:

Your product didn’t change—but your buyer did. Understanding how they make decisions is your new sales edge. It’s time to move beyond canned scripts and start closing with clarity, empathy, and precision.

šŸ’” Want to work with Sam?

šŸš€ Coaching & Training: https://www.closeitnow.net/coaching

🌐 Website: https://www.closeitnow.net

šŸ“² Instagram: https://www.instagram.com/therealcloseitnow

šŸ‘„ Facebook Group: https://www.facebook.com/groups/closeitnow

⭐ Love the show? Leave a review:

https://g.page/r/CbfnnDqTCwQdEAE/review

  continue reading

238 episodes

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