How to develop an effective sales strategy

Salescraft Training

We explore how to develop a comprehensive sales strategy, starting with setting specific 90-day goals that align with your broader annual targets and tracking meaningful metrics to measure your progress.
• Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals
• Understanding your target market and developing detailed buyer personas
• Segmenting potential clients to create tailored approaches rather than one-size-fits-all solutions
• Crafting a unique selling proposition that addresses specific customer problems
• Focusing on genuine benefits rather than just features or advantages
• Designing an effective sales funnel with clear qualification processes
• Working backwards from conversion rates to determine required lead volume
• Tracking metrics at each funnel stage to optimize your sales process
If this information is helpful, please consider liking, subscribing, or even buying me a coffee to support the podcast. For a deeper dive into face-to-face sales techniques, check out my free one-hour webinar at www.salescrafttraining.com or explore my comprehensive sales training course.
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Graham Elliott

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My website is www.salescraft.training
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Chapters

1. Introduction and Setting Goals (00:00:00)

2. Understanding Your Target Market (00:05:42)

3. Sales Channels and USP Development (00:10:42)

4. Benefits and Sales Process Design (00:16:32)

5. Closing Thoughts and Course Offer (00:19:07)