How to turn objections into sales
Manage episode 487642328 series 3585590
Objections in sales aren't rejections but opportunities for clarification, with prospects simply signaling they want to move forward but need reassurance on specific concerns. Successful handling of objections transforms sales outcomes and reduces anxiety around closing deals.
• Objections typically mean "I want to buy but I'm unsure because..." not an outright rejection
• Proper qualification in early stages significantly reduces the number and severity of objections
• Welcome objections as valuable feedback that helps improve communication and sales approach
• Most objections result from miscommunication that can be easily clarified through conversation
• A relaxed, service-oriented mindset creates trust and makes handling objections much easier
• 70-80% of salespeople never ask for the order while 60-70% of customers are waiting to be asked
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Graham Elliott
You can contact me at [email protected]
My website is www.salescraft.training
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Chapters
1. How to turn objections into sales (00:00:00)
2. Conquering Fear of Objections (00:00:24)
3. Understanding What Objections Really Mean (00:01:37)
4. Welcome Objections as Valuable Feedback (00:04:26)
5. Turning Objections Into Sales (00:08:47)
6. The Power of Conversation (00:12:39)
7. Majority Don't Ask for Orders (00:17:40)
44 episodes