Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Social Media Advertising and the Mere Exposure Effect
Manage episode 293036877 series 1523854
Content provided by Sambuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sambuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
These days, some forms of traditional media no longer have as big of a following like they once did. This is especially true with the younger millennial generation- the new generation of consumers. When it comes to these young buyers, they are not reading newspapers or watching traditional television all the time. Instead, they watch their shows online and spend a majority of their day on social media. https://www.sambuno.com/mere-exposure-effect-what-makes-you-choose-one-brand-over-another/
71 episodes
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Manage episode 293036877 series 1523854
Content provided by Sambuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sambuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
These days, some forms of traditional media no longer have as big of a following like they once did. This is especially true with the younger millennial generation- the new generation of consumers. When it comes to these young buyers, they are not reading newspapers or watching traditional television all the time. Instead, they watch their shows online and spend a majority of their day on social media. https://www.sambuno.com/mere-exposure-effect-what-makes-you-choose-one-brand-over-another/
71 episodes
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Similar to Sambuno Marketing Journal
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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