Mark Paaluhi, The Hermosa Open, And Reviving The Purity of Beach Volleyball

SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features Mark Paaluhi, the man behind the improbably successful Hermosa Open – and the man who extended it to a three-year deal, bringing the Hermosa Open back through 2027 at least. Exciting stuff. We chat all about that, as well as:

• Why Paaluhi felt the sport needed a professional event in Hermosa, and why it needed to be pure: a true double-elim, and a true open format
• What he learned from last year’s Hermosa Open
• The importance of grassroots marketing via getting players out on the town to market events themselves
• What so many people are getting wrong with the sport – and how the Hermosa Open is laying the groundwork to getting it right

And so much more. Awesome chat with the 2024 Man of The Year

SHOOTS!

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