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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Deep Dive Into Google Analytics with GA Expert Dave Fimek
Manage episode 262459057 series 1142469
Content provided by Saving Thousands and Robert Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Saving Thousands and Robert Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode we take a deep dive into Google Analytics and learn some really great strategies you can use improve your overall site performances and improve your tracking capabilities.
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113 episodes
Manage episode 262459057 series 1142469
Content provided by Saving Thousands and Robert Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Saving Thousands and Robert Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode we take a deep dive into Google Analytics and learn some really great strategies you can use improve your overall site performances and improve your tracking capabilities.
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113 episodes
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1 Content What it takes to Rank in 2020 Fernando Angulo Head of Communications at SEMRush 45:45
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What it takes to create content that will help you rank in search engines in 2020
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1 Content Marketing How to Produce the Content Searchers are Looking for with Richard Garvey Founder of Acer Inbound 55:51
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How to produce the best content for your website.
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1 Deep Dive Into Google Analytics with GA Expert Dave Fimek 57:48
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In this episode we take a deep dive into Google Analytics and learn some really great strategies you can use improve your overall site performances and improve your tracking capabilities.
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1 Digital Strategies for Downtimes with Uberall VP of insights Greg Sterling 55:06
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Digital Marketing during the coronavirus what companies should be doing during this time.
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1 Local Lessons – Beyond Google My Business With Founder of Local SEO Search inc. John Vuong 52:30
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How to position your business in local search, Working with clients to help them understand what they need to be doing and assist business through these tough times.
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1 How the Corina Virus Affects Your Digital Marketing Strategy with Directive CEO Garrett Mehrguth 51:57
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How agencies and business owners should adjust during coronavirus pandemic and what you should do to stay ahead.
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1 How Current Events Affect Your SEO Strategy 1:03:50
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How Current Events Affect Your SEO Strategy by Robert Palmer
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1 The Importance of the "Near Me" Brand Experience 1:00:13
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1 The Difference Between Writers Who Get Results And Thos Who Don't 29:02
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1 The Difference Between Writers Who Get Results And Thos Who Don't 7:12
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1 Knowledge Graph Creation with SEO Expert Bill Slawski 53:25
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Knowledge Graph Creation with SEO Expert Bill Slawski by Robert Palmer
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1 Best of Search Talk Live with Brian Dean of Backlinko 58:25
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Brian Dean of Backlinko goes over his skyscraper methodology. Search Talk Lives best of shows.
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1 Marketing Strategy: Prioritizing , Testing and Validating Marketing Channels with Benjamin Shapiro of Martech Podcast 1:06:00
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Marketing Strategy: Prioritizing , Testing and Validating Marketing Channels with Benjamin Shapiro of Martech Podcast by Robert Palmer
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1 SEO Strategic Planning for Multi Location & Franchise Brands with Steve Wiideman 59:00
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SEO Strategic Planning for Multi Location & Franchise Brands with Steve Wiideman by Robert Palmer
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1 SEO Strategic Planning for Multi Location & Franchise Brands with Steve Wiideman 4:41
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SEO Strategic Planning for Multi Location & Franchise Brands with Steve Wiideman by Robert Palmer
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1 How To Use Tools In Your SEO Efforts To Maximize Results With Jason White 1:03:36
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SEO in Google's Perfect World by Robert Palmer
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1 Google Search with Google Webmaster Trends Analyst John Mueller 1:01:36
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Google Search with Google Webmaster Trends Analyst John Mueller by Robert Palmer
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1 Building Centers of Excellence for the Digital Experience with Keith Goode Senior SEO Strategist at IBM 1:01:58
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Building Centers of Excellence for the Digital Experience with Keith Goode Senior SEO Strategist at IBM by Robert Palmer
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1 Local Search with Sterling Sky, Founder Joy Hawkins 1:02:44
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Local SEO with Mike Blumenthal by Robert Palmer
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1 How to Drive Traffic to Your Blog and Make Income with Matthew Woodward 1:02:43
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1 Social PR & Branding with the Founder & CEO of the Buyer Group, Lisa Buyer 1:01:22
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Social PR & Branding with the Founder & CEO of the Buyer Group, Lisa Buyer by Robert Palmer
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1 Enterprise SEO: How To Create an Experiment Framework with ClickMinded Founder Tommy Griffith 1:01:33
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Enterprise SEO: How To Create an Experiment Framework with ClickMinded Founder Tommy Griffith by Robert Palmer
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1 SEO With Screaming Frog Co-Founder Dan Sharp 59:22
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SEO With Screaming Frog Co-Founder Dan Sharp by Robert Palmer
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1 Global SEO Strategist Jesse McDonald of IBM 1:01:16
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Global SEO Strategist Jesse McDonald of IBM by Robert Palmer
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1 PR & Brand Marketing your Business with HARO Founder Peter Shankman 59:03
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1 Conversion Rate Optimization With Jon MacDonald Founder of The Good 49:31
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1 SEO Testing How to Run Measurable SEO Test with Kyle Roof of High Voltage Robert 56:51
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SEO Testing How to Run Measurable SEO Test with Kyle Roof of High Voltage Robert by Robert Palmer
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1 What it Takes to Rank Content in 2019 with Dazzling CEO Kristie Kellogg 59:00
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What it Takes to Rank Content in 2019 with Dazzling CEO Kristie Kellogg by Robert Palmer
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1 SEO tools and how they're different with Tim Soulo Chief Marketing Officer at Ahref 1:00:32
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SEO tools and how they're different with Tim Soulo Chief Marketing Officer at Ahref by Robert Palmer
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1 Robert Palmer seminar - Perfect Your Direct Mail 1:03:02
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