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Episode 148: Interview with Chris LaCorata of Graasi
Manage episode 493819511 series 3113651
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What happens when a 35-year veteran of manufacturing decides to disrupt the beverage industry? You get Graasi—a USDA-certified organic barley water with a mission to revolutionize health, hydration, and community impact.
In this episode of The Savoir Faire Audio Experience, we sit down with Chris LaCorata, founder of Graasi, to explore his journey from factory floors to functional beverage innovation. Chris shares how his experience in plant operations and his passion for revitalizing small-town economies led to the creation of a brand built around purpose, purity, and powerful health benefits.
🎧 Listen now to hear:
🌱 Why barley grass juice powder is the unsung hero of the wellness world
🏭 How Chris pivoted from a major manufacturing project to launching Graasi during the pandemic
📦 The challenges and wins of building a beverage brand in a competitive industry
🧃 What makes Graasi different—and why it’s more than just flavored water
💡 Future plans for new product launches, including powders and functional drinks
This episode is perfect for health-conscious entrepreneurs, wellness product lovers, and anyone curious about how legacy experience meets modern innovation.
📲 CONNECT WITH CHRIS LACORATA & GRAASI:
🌐 Website: www.graasi.com
📸 Instagram: @graasi_life
📘 Facebook: Graasi
🔗 CONNECT WITH SAVOIR FAIRE:
🌐 Website: https://www.savfaire.com
📲 Instagram: https://www.instagram.com/savfairemag
📘 Facebook: https://www.facebook.com/Savfairemag
🎧 Like, subscribe, and share this episode with anyone looking for a healthier sip and a smarter startup story.
📩 Want to be featured or suggest a guest? Contact us at [email protected]
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