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Ep. 14: How to Turn YouTube Videos into Lead-Gen Machines with Aleric Heck
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Overview: In this episode, Aleric Heck (known as “the video ad hacker”) breaks down his proven 3D YouTube Ads framework—how to craft magnetic hooks, layer hyper-targeting, and build funnels that warm up prospects so you only pay for qualified eyeballs. If you’ve ever felt Facebook Ads budgets evaporate overnight, Alrick shows exactly why YouTube can be a more cost-effective, intent-driven solution for coaches, consultants, and high-ticket course creators.
Key Takeaways:
Why YouTube > Facebook Ads: Pay only when someone watches 30+ seconds, target intent instead of interests, and layer demographics + keywords + affinity/in-market audiences.
Anatomy of a Winning YouTube Ad: Hook in the first 15 seconds, deliver micro-value (15–90 seconds), then a “soft” call to action—no pushy “BUY NOW” before they trust you.
3D Targeting Framework:
Demographics: Top 20% income earners (household income ≥ $100K).
Keywords & Topics: Search queries like “how to scale my coaching business.”
Affinity & In-Market: “Entrepreneur Enthusiasts” + “Advertising & Marketing Services.”
Live Case Study: How a $500 test drove 11,000+ app downloads in seven days—validating the power of video ads.
Common Mistakes:
Running a 30-second “sell” ad with zero context.
Targeting only by keywords without other layers.
Treating YouTube like a “set-it-and-forget-it” platform.
Action Steps:
Record five different hooks for your next video, run a $50 split-test to see which hook wins (15-second view rate).
Write a 2–3 minute core video that educates, builds trust, then offers a “learn-more” CTA.
Launch at $20/day for seven days, targeting top 20% income, relevant keywords, and an in-market/affinity audience.
Episode Highlights & Timestamps:
[00:00] Intro: Why Facebook Ads Costs Keep Rising
[02:15] Alrick’s Backstory: From App Reviews to YouTube Ads Expert
[08:40] Facebook vs. YouTube Ads: Intent-Based Targeting Explained
[14:50] Anatomy of a Winning YouTube Ad: Hook → Value → CTA
[22:10] 3D Targeting Breakdown (Demographics + Keywords/Topics + Affinity)
[30:05] Case Study: $500 → 11,000 App Downloads in 7 Days
[35:20] Course vs. Agency vs. Hybrid: Which Model Makes Sense?
[42:30] How to Use Spotify & Other Platforms for Omnipresence
[48:15] Pitfalls to Avoid & How to Scale Past $1K/Day Ad Spend
[55:00] Q&A: Gauging Prospect Readiness & “Soft-Sell” Philosophy
[1:02:00] Closing Thoughts & Resources
17 episodes
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