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Ep. 14: How to Turn YouTube Videos into Lead-Gen Machines with Aleric Heck

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Manage episode 486914899 series 3552441
Content provided by Scale to Sale Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scale to Sale Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Overview: In this episode, Aleric Heck (known as “the video ad hacker”) breaks down his proven 3D YouTube Ads framework—how to craft magnetic hooks, layer hyper-targeting, and build funnels that warm up prospects so you only pay for qualified eyeballs. If you’ve ever felt Facebook Ads budgets evaporate overnight, Alrick shows exactly why YouTube can be a more cost-effective, intent-driven solution for coaches, consultants, and high-ticket course creators.

Key Takeaways:

  • Why YouTube > Facebook Ads: Pay only when someone watches 30+ seconds, target intent instead of interests, and layer demographics + keywords + affinity/in-market audiences.

  • Anatomy of a Winning YouTube Ad: Hook in the first 15 seconds, deliver micro-value (15–90 seconds), then a “soft” call to action—no pushy “BUY NOW” before they trust you.

  • 3D Targeting Framework:

    1. Demographics: Top 20% income earners (household income ≥ $100K).

    2. Keywords & Topics: Search queries like “how to scale my coaching business.”

    3. Affinity & In-Market: “Entrepreneur Enthusiasts” + “Advertising & Marketing Services.”

  • Live Case Study: How a $500 test drove 11,000+ app downloads in seven days—validating the power of video ads.

  • Common Mistakes:

    1. Running a 30-second “sell” ad with zero context.

    2. Targeting only by keywords without other layers.

    3. Treating YouTube like a “set-it-and-forget-it” platform.

  • Action Steps:

    1. Record five different hooks for your next video, run a $50 split-test to see which hook wins (15-second view rate).

    2. Write a 2–3 minute core video that educates, builds trust, then offers a “learn-more” CTA.

    3. Launch at $20/day for seven days, targeting top 20% income, relevant keywords, and an in-market/affinity audience.

Episode Highlights & Timestamps:

  • [00:00] Intro: Why Facebook Ads Costs Keep Rising

  • [02:15] Alrick’s Backstory: From App Reviews to YouTube Ads Expert

  • [08:40] Facebook vs. YouTube Ads: Intent-Based Targeting Explained

  • [14:50] Anatomy of a Winning YouTube Ad: Hook → Value → CTA

  • [22:10] 3D Targeting Breakdown (Demographics + Keywords/Topics + Affinity)

  • [30:05] Case Study: $500 → 11,000 App Downloads in 7 Days

  • [35:20] Course vs. Agency vs. Hybrid: Which Model Makes Sense?

  • [42:30] How to Use Spotify & Other Platforms for Omnipresence

  • [48:15] Pitfalls to Avoid & How to Scale Past $1K/Day Ad Spend

  • [55:00] Q&A: Gauging Prospect Readiness & “Soft-Sell” Philosophy

  • [1:02:00] Closing Thoughts & Resources

      continue reading

    17 episodes

    Artwork
    iconShare
     
    Manage episode 486914899 series 3552441
    Content provided by Scale to Sale Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scale to Sale Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

    Overview: In this episode, Aleric Heck (known as “the video ad hacker”) breaks down his proven 3D YouTube Ads framework—how to craft magnetic hooks, layer hyper-targeting, and build funnels that warm up prospects so you only pay for qualified eyeballs. If you’ve ever felt Facebook Ads budgets evaporate overnight, Alrick shows exactly why YouTube can be a more cost-effective, intent-driven solution for coaches, consultants, and high-ticket course creators.

    Key Takeaways:

    • Why YouTube > Facebook Ads: Pay only when someone watches 30+ seconds, target intent instead of interests, and layer demographics + keywords + affinity/in-market audiences.

    • Anatomy of a Winning YouTube Ad: Hook in the first 15 seconds, deliver micro-value (15–90 seconds), then a “soft” call to action—no pushy “BUY NOW” before they trust you.

    • 3D Targeting Framework:

      1. Demographics: Top 20% income earners (household income ≥ $100K).

      2. Keywords & Topics: Search queries like “how to scale my coaching business.”

      3. Affinity & In-Market: “Entrepreneur Enthusiasts” + “Advertising & Marketing Services.”

    • Live Case Study: How a $500 test drove 11,000+ app downloads in seven days—validating the power of video ads.

    • Common Mistakes:

      1. Running a 30-second “sell” ad with zero context.

      2. Targeting only by keywords without other layers.

      3. Treating YouTube like a “set-it-and-forget-it” platform.

    • Action Steps:

      1. Record five different hooks for your next video, run a $50 split-test to see which hook wins (15-second view rate).

      2. Write a 2–3 minute core video that educates, builds trust, then offers a “learn-more” CTA.

      3. Launch at $20/day for seven days, targeting top 20% income, relevant keywords, and an in-market/affinity audience.

    Episode Highlights & Timestamps:

  • [00:00] Intro: Why Facebook Ads Costs Keep Rising

  • [02:15] Alrick’s Backstory: From App Reviews to YouTube Ads Expert

  • [08:40] Facebook vs. YouTube Ads: Intent-Based Targeting Explained

  • [14:50] Anatomy of a Winning YouTube Ad: Hook → Value → CTA

  • [22:10] 3D Targeting Breakdown (Demographics + Keywords/Topics + Affinity)

  • [30:05] Case Study: $500 → 11,000 App Downloads in 7 Days

  • [35:20] Course vs. Agency vs. Hybrid: Which Model Makes Sense?

  • [42:30] How to Use Spotify & Other Platforms for Omnipresence

  • [48:15] Pitfalls to Avoid & How to Scale Past $1K/Day Ad Spend

  • [55:00] Q&A: Gauging Prospect Readiness & “Soft-Sell” Philosophy

  • [1:02:00] Closing Thoughts & Resources

      continue reading

    17 episodes

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