Ep. 7: How to Teach Your Customers to Sell for You (The Testimonial Waterfall System)

Scale to Sale

In this episode, Mark drops the strategy that helped scale multiple trades companies organically—without ad spend—and turned one into a $5.1M sales contract: The Testimonial Waterfall System. Learn how to turn your past five customers into your next five using grassroots, referral-driven marketing that converts.

If you’ve ever felt stuck in the cycle of buying leads or chasing cold traffic, this episode is your way out.

What You’ll Learn:

• Why your next five customers are already connected to your last five

• The Happy Check Method—how to capture testimonials at the peak of client satisfaction

• The 3 simple testimonial questions that unlock referrals and future salesHow to implement an on-the-spot Google review system that gets 5-star reviews with ease

• How to turn testimonials into automated blog posts, retargeting content, and referral goldmines

• How Mark slashed a $15,000 marketing budget down to $1,500 while increasing sales

Resources Mentioned:

• Get the Testimonial Waterfall System (Free Video Series):https://scaletosaleconsulting.com/waterfall

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• Book a free consult with Mark:scaletosaleconsulting.com/bookmark

Quick Start Strategy Recap:

1. Identify 5 past clients and do a Happy Check

2. Ask the 3 Testimonial Questions

3. Capture a video testimonial

4. Ask for a referral (unlock the waterfall)

5. Add them to a Reinforcer Document for future trust-building in sales

Quote from Mark:

“People forget what you did for them yesterday—unless you systemize the reminder. Testimonials aren’t just marketing… they’re your best sales team.”

Want help implementing the Testimonial Waterfall in your business?

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