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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Scaling Culture
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Content provided by Scaling Culture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scaling Culture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join Ron Lovett (who is obsessed with culture) as he speaks with thought leaders who share their experiences with building incredible high performing cultures.
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100 episodes
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Content provided by Scaling Culture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scaling Culture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join Ron Lovett (who is obsessed with culture) as he speaks with thought leaders who share their experiences with building incredible high performing cultures.
…
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100 episodes
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Scaling Culture

1 Creating Brave Spaced: Culture & Leadership Vision 54:25
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In this episode, Chris Deaver, who has shaped culture at companies like Disney and Apple, dives into the future of leadership and team dynamics. How can we balance innovation with empathy and foster a workplace culture that stands the test of time? ️Topics discussed in this episode ☑️ How can curiosity unlock new dimensions in leadership? ☑️ Can ego be replaced with empowerment? ☑️ How do we create not just safe spaces, but brave spaces? ☑️ What’s the secret to balancing honesty and empathy? ☑️ Is empowerment the future of leadership? Links to the Scaling Culture Podcast: • Spotify: https://lnkd.in/eVDsbEap • Apple Podcasts: https://lnkd.in/gB94AC5 • Google Podcast: https://lnkd.in/e8qRY3sJ • Podbean: https://lnkd.in/g76MbRP • Amazon Music: https://lnkd.in/emSEj8TP • Audible: https://lnkd.in/eavhVzza • Stitcher: https://lnkd.in/eMcN3FQ7 More on Chris Deaver: https://bravecore.co/…
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1 Unlocking Team Potential: The Leadership Tools that Transform Teams 48:48
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Our guest today is Dr. Jonathan Thorp, Chief Learning Officer at Quantum Connections. Dr. Thorp is a renowned expert in relational competency, with a focus on neuro and quantum social sciences. With 25 years of service in the United States Navy as a Naval Aviator and Flight Instructor, and later corporate leadership roles at JPMorgan Chase & Co., Dr. Thorp brings a unique blend of military discipline, corporate insight, and educational expertise. In this episode of Scaling Culture, Ron and Dr. Thorp discuss: How leaders can foster psychological safety in their teams to combat burnout and disengagement. The power of ‘mirroring’ in leadership communication and its role in building understanding. How affirmations can transform workplace interactions, boosting morale and productivity. Insights into the "safe conversations dialogue" framework and how it helps resolve conflicts without judgment. The critical role relational competency plays in leadership, team success, and employee retention. For more information about Dr. Jonathan Thorp and his work, please visit https://safeconversations.com/ To learn more about our books or Scaling Culture Masterclass on building resilient, high-performing teams, please visit Scalingculture.org…
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Scaling Culture

1 Values-Driven Leadership: Bob McDonald on Aligning Goals and Culture 58:25
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Our guest today is Bob McDonald – former United States Secretary of Veterans Affairs and former CEO of Procter & Gamble. Bob brings a wealth of experience and wisdom in leadership, having guided both military and corporate teams through complex challenges. His focus on values-based leadership and attention to detail has set a high standard in organizational culture. In this episode of Scaling Culture, Ron and Bob discuss: The importance of aligning personal values with organizational goals Strategies for building a culture of trust and accountability Insights on leading through crises and driving organizational change The role of empathy in leadership and how it can impact team performance For more information about Bob or his work, please follow him on LinkedIn: https://www.linkedin.com/in/bob-mcdonald-188b2a193/ To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high performing team, please go to ScalingCulture.Org. And lastly if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues.…
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1 From Day One to Lifelong Satisfaction: Mastering Employee Engagement 57:10
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Our guest today is Joey Coleman, who helps companies keep their customers and employees. As an award-winning speaker, Joey Coleman shares his First 100 Days® methodology for improving customer and employee retention with organizations around the world, such as Whirlpool, Volkswagen Australia, and Zappos. His two books have received critical acclaim and both were instant Wall Street Journal best sellers. In this episode of Scaling Culture, Ron and Joey discuss: The importance of building advocates when onboarding new employees, and some strategies to build strong connections from the outset What is the scientifically proven hiring remorse phase and why continuous communication during this period is critical What is a personal operating manual, and why should everyone adopt one? And finally, why understanding the phases of the employee lifecycle leads to better retention and satisfaction in the workplace For more information about Joey or his work, please follow his on LinkedIn or go to https://joeycoleman.com To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high performing team, please go to ScalingCulture.org More on Joey Coleman's books! Never Lose a Customer Again shows how to turn any sale into a lifelong customer and his newest book, Never Lose an Employee Again details a framework companies around the world can use to reduce turnover and increase employee engagement.…
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Scaling Culture

Our guest is Kelly Mackin, the founder of Motives Met. Join us in this insightful episode as we explore her mission to revolutionize work life, her research into values, stress, and emotions, and the transformative frameworks and tools designed to achieve a work life well-lived. In this episode of Scaling Culture, Ron and Kelly discuss: What is ‘work-life balance’ really mean? The 5 steps that help leaders and individuals in the workplace How do motives evolve? Why we need to have successful motives at work The internal tools around managing stress For more information about Kelly or her work, please follow her on LinkedIn or go to: https://www.motivesmet.com/ To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high performing team, please go to ScalingCulture.org. And lastly if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues. We’ll be back soon with another incredible guest!…
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1 Building a Purpose-Driven Culture Through Transformational Leadership 39:06
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Our guest today is Bob Higgins, the CEO of Barge Design Solutions. Join us in this insightful episode as we uncover leadership strategies, employee engagement tactics, and the transformative power of purpose-driven culture. In this episode of Scaling Culture, Ron and Bob discuss: Insights into employee development, including why it's critical to meet employees where they're at, not where you want them to be. Why every company will become a tech company with AI and why modelling the behavior of using it as a leader is critical to employees embracing it. Enhancing employee engagement through effective communication and surveys. Why all companies need to hire harder to manage easier. For more information about Bob, please follow him on LinkedIn or our Scaling Culture Masterclass on how to build and sustain a resilient high performing team, and leadership communication, please go to https://scalingculture.connollyowens.com/ And lastly if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues. We’ll be back soon with another incredible guest!…
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1 Thriving Under Pressure: Building High-Performing, Emotionally Intelligent Teams 1:09:29
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Our guest is Bryce Tully, CEO and Co-Founder of Innerlogic. As a performance psychology & culture lead with the Canadian Olympic Team for 8 years, Bryce brings a wealth of knowledge to the change management, culture, and leadership space. His company Innerlogic is a disruptive culture and intelligence platform that repairs company culture when engagement is in conflict to culture – giving companies and leaders a culture playbook. In this episode of Scaling Culture, Ron and Bryce discuss: Optimizing human performance under pressure and aligning it with EQ, leadership and culture The relationship between tension and stress and how we’re wired to want to escape How less conscious behavior can divide a team, and why EQ is the trump card in leadership Accountability vs. responsibility among teams, and finally, The balance of vulnerability and the passion to go forward For more information about Bryce or his work, please follow him on LinkedIn. To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient high performing team, and leadership communication, please go to https://scalingculture.connollyowens.com/ And lastly if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues.…
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1 Unlocking Employee Engagement Through Extreme Transparency and How to Reframe Tough Talks as Acts of Kindness 1:00:07
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Our guest is Kerri Davis, CEO and founder of Fortress, although she would better describe her focus as being the Chief Vision Officer and Chief Supporter to her incredible executive team. Kerri pushes the team to solve internal problems with extreme passion, transparency, efficiency, and simplicity, and to do the same for Fortress’s clients and business partners. In this episode of Scaling Culture, Ron and Kerri discuss: Why extreme transparency and vulnerability at the top are the secret ingredients to get to know your employees The balance of overachievement in the workplace and how to tell when someone is motivated Why we all need to start reframing tough conversations as acts of kindness, AND An exploration on the art of tough conversations – how to let someone go and why the “pre-check in” might be the most important thing you do For more information about Kerri or her work, please follow her on LinkedIn or go to https://fortresstech.io/ To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high performing team, please go to ScalingCulture.Org. And lastly if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues. We’ll be back soon with another incredible guest!…
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1 The Benefits of a Playful Workplace and How it Improves Business Culture - Episode 103 with Kristi Herold 43:42
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Our guest is Kristi Herold, CEO and founder of JAM Group and the best-selling author of “It Pays to PLAY” Kristi’s best-selling book, “It Pays to PLAY – How Play Improves Business Culture,” a valuable resource for organizations looking to foster a playful environment, boost productivity, enhance retention and improve workplace culture. Her vision is to get one million people playing annually! In this episode of Scaling Culture, Ron and Kristi discuss: • The benefits of a playful workplace and practical ways to incorporate fun • How to help employees break out of their shell and overcome barriers to play • Turning coworkers into teammates and the benefits of a team mindset, and • The Power of PLAY …and its transformative impact on work and home life. For more information about Kristi or her work, please follow her on LinkedIn or go to https://www.kristiherold.com/ To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high performing team, please go to Scalingculture.org And lastly if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues. We’ll be back soon with another incredible guest!…
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1 DHL's Culture Revolution, Scaling Empathy and Being Bold - Episode 102 with Rick Jackson 50:30
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Our guest is Rick Jackson - Executive Vice President Engagement & Enablement at Deutsche Post DHL Group. During his 18 years with Deutsche Post DHL Group, Rick has gained a wealth of experience and expertise in various parts of the business. Rick works closely with all business units to engage, enable and empower employee across the globe. In this episode of Scaling Culture, Ron and Rick discuss: DHL’s company-wide cultural revolution and its lasting impacts How to effectively build in empathy and mindfulness across your organization How DHL scaled culture to a point where tens of thousands are bought-in The importance of being bold and taking risks AND Why keeping that STARTUP mindset might just be your winning ticket! For more information about Rick or his work, please follow him on LinkedIn To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high performing team, please go to https://scalingculture.connollyowens.com/ And lastly if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues.…
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1 ‘Mighty Five’ Framework for Elevating Company Culture - Episode 101 with Robert Glazer 59:42
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Our guest is Robert Glazer - a serial entrepreneur, award-winning executive, bestselling author, and keynote speaker. Robert is the Founder and Chairman of the Board of global partner marketing agency, Acceleration Partners . Under Bob’s leadership, Acceleration Partners has become a recognized global leader in the affiliate and partnership marketing industry, establishing best-in-industry processes for client acquisition, retention, culture and service. Bob has a passion for helping individuals and organizations build their capacity and elevate their performance. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 300,000 individuals and business leaders across 60+ countries. He is a #1 Wall Street Journal, USA Today and international bestselling author of six books : Elevate, Elevate Your Team, Friday Forward, How To Thrive In The Virtual Workplace, Performance Partnerships and Moving To Outcomes. He also hosts the Elevate Podcast , a top podcast for entrepreneurship in over 20 countries with over 1,000,000 downloads, putting it in the top 0.5% of all podcasts. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. In this episode of Scaling Culture, Ron and Robert discuss: The influence of Southwest Airlines’ emphasis on culture and how it was a major source of inspiration for Bob in his business Bob’s ‘Mighty Five’ framework for great company culture Understanding your “why” in leadership and communicating that to your team How to screen for core values during the onboarding process The importance of tough conversations in effective leadership. For more information about Robert Glazer or his work, please follow him on LinkedIn or go to robertglazer.com To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high-performing team, please go to ScalingCulture.Org Lastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues!…
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1 Charting Clearmotive’s Culture Journey: AHA Moment, Lessons, Strategies & Impact - Episode 100 with Tyler Chisholm 53:53
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Our guest is Tyler Chisholm , Co-Founder and CEO of clearmotive group , a full-service marketing agency, and the host of two podcasts — They Just Get It and Collisions YYC . Tyler's superpower is being “endlessly curious,” which has served him in many ways, from growing up on the farm to his passion for marketing.Tyler is a dedicated philanthropist and founder of Red Express, a project designed to put toys in the hands of children in need each holiday season. He is an ambassador for International Justice Mission Canada…helping to support their goal of ending slavery in our lifetime. In 2012, Tyler received recognition as one of Avenue's Top 40 Under 40. In this episode of Scaling Culture, Ron and Tyler discuss: Clearmotive’s incredible journey and their culture AHA moment How to define behaviours that drive values (even by using the help of AI ChatGPT) and incorporate that into a hiring process Key learnings from Jim Collins’ most recent event in Chicago Hybrid environments and how to create culture inclusivity for contractors and part-time team members Strategies for developing leaders within your organisation and learning in the flow For more information about Tyler or his work, please follow him on LinkedIn or go to tylerchisholm.com To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high-performing team, please go to ScalingCulture.Org Lastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues!…
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1 Culture by Design, Blameless Problem-Solving and Impactful Company Rituals - Episode 99 with David J. Friedman 1:17:38
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Our guest is David J. Friedman - Founder/CEO of CultureWise and the author of two books “ Culture by Design ” and “ Fundamentally Different ” His leadership story began in the 1980’s where he cut his teeth as President of RSI, an award-winning employee benefits firm in the Philadelphia area. In 2006, RSI were the only company to win New Jersey’s highest award for quality – the Governor’s Award for Performance Excellence. It was their unique culture that was the foundation for their success. In 2011, David published my first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career. Since that time, he has led more than 600 workshops and taught more than 7,500 CEOs. In 2018, he published his second book, Culture by Design, which quickly became the “go to” manual for companies looking to truly operationalize their culture, and in 2021, he published its 2nd edition, updating his original work to address the challenges of the new remote workforce. With his team at High Performing Culture, he created the CultureWise® operating system which is now used by nearly one thousand companies across North America. In this episode of Scaling Culture, Ron and David discuss: How people are your most significant and sustainable competitive advantage Why defining fundamental behaviours is more important than defining core values The power of practicing blameless problem-solving Building impactful company rituals that will last How to select a good culture fit and how to properly integrate them into your business. For more information about David or his books, please go to davidjfriedman.com . To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high-performing team, please go to ScalingCulture.Org . Lastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues!…
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1 Listening to Employees and Leveraging Data to Better Understand and Deal With Burnout - Episode 98 with Dr. Gary Russo (Providence) 46:49
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Our guest is Dr. Gary Russo - the Executive Director of Workforce Intelligence at Providence ; a not-for-profit health system supporting ~120,000 caregivers (employees) across the US West Coast. Gary has >10 years of experience building world-class analytics teams while leading People Analytics and Workforce Planning initiatives. His passion is to empower others to embrace data-informed decision making through education and inspiration. Dr. Russo’s prior training in neuroscience research continues to give him unique insights into the challenges of translating complicated predictions into actionable recommendations. He has been recognized as a People Analytics & Planning Trailblazer, a Top HR Leader to Follow, and a Top 25 Innovator in Healthcare. In this episode of Scaling Culture, Ron and Gary discuss: Listening to employees while protecting confidentiality How to ask big questions and what matters most? How to leverage data to better understand and deal with burnout Workforce decisions and their economic impact on businesses - and how to measure it The tech-touch balance and how much can you really trust artificial intelligence? For more information about Gary, please follow him on LinkedIn . To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high-performing team, please go to ScalingCulture.Org . Lastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues!…
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1 Hybrid Effectiveness, Leader Development and Inclusive Leadership - Episode 97 with Kate Berardo (Meta) 53:17
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Our guest is Kate Berardo - VP of Executive Development at Meta . In her role, Kate is charged with setting the leadership development strategy and developing Meta’s leaders to best equip them to lead into the future. She is a specialist in leadership and team development, women’s leadership, executive coaching, and global skill building. Also, Kate is the author of two books: "Building Cultural Competence: Innovative Frameworks & Activities; and" " Putting Diversity to Work: How to Successfully Lead a Diverse Workforce" In this episode of Scaling Culture, Ron and Kate discuss: Hybrid effectiveness Women and inclusive leadership Leading in complexity and re-establishing purpose and meaning as our social contracts with work are changing Leader development (what’s needed in the current times, and how do we best do this) For more information about Kate and her work, please follow her on LinkedIn . To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high-performing team, please go to ScalingCulture.Org . Lastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues. We’ll be back soon with another incredible guest!…
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