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E 808: What Your Price Says About Your Brand
Manage episode 489279962 series 3560247
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Your price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brand’s perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price — especially if you're playing in premium or prestige spaces.
In this episode, you’ll learn:
How price communicates brand value before anyone tries your product
Examples of what different price points say about your brand
Why consumers feel your price before they rationalize it
Tips to align your packaging, claims, and price with your brand identity
💡 A strong brand needs a strong pricing strategy — one that feels right to your customer.
Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website
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