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E106: The Power of Identity Marketing With Veronica Romney
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Marketing strategist and author Veronica Romney joins me to discuss how entrepreneurs can scale their expertise while building a brand that truly connects with their audience. With 17 years in marketing—from corporate roles to consulting and speaking—Veronica has seen firsthand what works (and what doesn’t) when it comes to scaling a business.
Key Takeaways:
✅ The Power of Identity Marketing – Veronica’s book, Identity Marketing, shifts the focus from selling products to aligning with the identity your customers aspire to. When your audience sees themselves in your brand, conversions follow.
✅ Scaling Starts With Proven Frameworks – Before turning knowledge into courses or products, test it through one-on-one services. Many entrepreneurs jump to scalable offers before refining their process, leading to unhappy customers and damaged reputations.
✅ The Future of Small Business Marketing – Consumers are more skeptical than ever, and aggressive scarcity tactics aren’t the answer. The real opportunity? Building trust through genuine, personalized experiences—something small businesses can do better than big corporations.
🎧 Want to hear more? Listen to the full episode and gain insights on how to take your marketing from “Buy This” to “Be This”.
🔗 Connect with Veronica on LinkedIn and Instagram (@V.Romney).
Resources Mentioned:
📖Grab a copy of Identity Marketing and explore bonus resources at identitymarketingbook.com.
More About Our Guest:
Veronica Romney is a certified master marketer, international keynote speaker, podcast host, and author with over 17 years of experience helping elite brands transform their marketing strategies. A former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B software company, she’s seen the industry evolve from every Angle. Veronica’s mission is to empower marketing teams to achieve record-breaking results while reigniting their passion for their work. When she’s not “making it rain,” she’s hosting the Rainmaker Podcast or wrangling her two man cubs in North Carolina.
Connect with Our Guest:
Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.
LinkedIn: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
Music credit: Paphos by Mountaineer
A Team Dklutr production
113 episodes
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