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Marketing Doesn't Happen Overnight: Cultivating Growth Over Time
Manage episode 469879620 series 3464006
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Dive into an insightful discussion on how to navigate the complexities of marketing from the perspective of Katie Smith of Wild Path Consulting. In this episode, we unpack the essential elements of building a long-term marketing strategy that emphasizes relationship-building over quick sales. Discover the importance of setting clear business goals, understanding customer needs, and transitioning through the various phases of customer engagement to build lasting trust.
Katie draws on her extensive experience as a fractional chief marketing officer to share actionable insights that every founder and CEO can implement. We explore the significance of authenticity in brand identity and how understanding your customer journey is crucial for effective marketing.
Are you tired of the pressure to be everywhere at once? Join us as we emphasize the importance of staying focused on one marketing strategy at a time for sustainable growth. Tune in for practical advice, thought-provoking discussions, and a new perspective on what it takes to succeed in today’s ever-evolving market. Don't forget to subscribe, share your thoughts, and leave a review to help us improve!
Chapters
1. Introduction and Guest Introduction (00:00:00)
2. The Role of a Fractional CMO (00:05:00)
3. Understanding the Marketing Timeline (00:15:00)
4. Phases of Customer Engagement (00:25:00)
5. The Importance of Brand Identity (00:39:00)
6. Final Thoughts and Takeaways (00:50:00)
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