Navigating the Founder's Journey with Hans Kullberg

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Entrepreneur Hans Kullberg takes us on a deeply personal journey that intertwines professional pivots with profound personal tragedy. As a father of five and serial entrepreneur, Hans reveals how his path through finance, FinTech, and education ultimately led him to tackle critical gaps in pediatric healthcare.
The conversation explores Hans' experience developing products for developmental pediatrics, where he discovered a troubling statistic: while 20% of children have developmental delays, only 3% receive diagnoses before age three. This three-year gap represents not just $1.5 million in additional lifetime care costs, but dramatically different outcomes for the children themselves.
Hans shares the valuable lessons learned through multiple product pivots - from targeting pediatricians to recognizing employers as the true stakeholders bearing both healthcare costs and workplace productivity impacts. His insights on identifying your true "ideal customer profile" offer practical wisdom for any entrepreneur navigating market fit challenges.
The most powerful segment comes when Hans reveals how personal tragedy shaped his current mission. After losing his daughter Aviva to unexplained medical complications despite consulting numerous specialists, Hans made a heartbreaking promise: "Daddy doesn't know what happened, but I'm going to do everything I can to make sure no other parent has to feel this way."
This promise became Avocado Health - a platform delivering trusted, evidence-based parenting information via text message when parents need it most, rather than leaving them to rely on "Dr. Google" at 2 AM. Hans articulates his vision to become "the most trusted parenting platform on the planet" by bridging the gap between accessible but unreliable information and trustworthy but inaccessible medical expertise.
For entrepreneurs facing setbacks or searching for their purpose, Hans offers this powerful reminder: "One characteristic for a very successful founder is being relentlessly resilient... getting back up, but doing it in a much smarter way, making sure you're learning from every single past failure."

Chapters

1. Navigating the Founder's Journey with Hans Kullberg (00:00:00)

2. Hans Kohlberg's Entrepreneurial Background (00:00:05)

3. Developmental Pediatrics Problem Space (00:02:15)

4. Journey of Finding the Right Customer (00:06:06)

5. Shifting Focus to Parent Needs (00:10:00)

6. Birth of Avocado Health (00:14:55)

7. Personal Tragedy Driving the Mission (00:18:50)

8. Founder Resilience and Lessons Learned (00:27:00)