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24. Food & travel filmmakers, TOPJAW, talk on staying socially relevant, how to do authentic brand partnerships, and the celebrities they've interviewed.
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TOPJAW have over 10 years in the food & travel recommendation world. They've spoken to hundreds of chefs, industry professionals and celebrities across the world about the most unique, hidden and authentic restaurants and bars. Starting off as a simple way to eat great food, their empire has now grown to over 1.3 Million fans on social platforms!
In this episode, we chat about how you stay relevant in the social media landscape, how TOPJAW have stayed true to self while doing brand collabs with Deliveroo, Amex and many other global brands. We also chat about what celebrities like Jamie Oliver and Louis Theroux are really like in person.
We also flip the script on Will, and find out what his favourite restaurants are in London!
(00:00:00) Introduction
(00:02:18) 10 Years of TOPJAW
(00:02:59) The Origins of TOPJAW
(00:05:18) Pivoting To Youtube
(00:08:16) Why It Works
(00:09:27) Why Food Recommendations
(00:10:00) Favourite Celebrities
(00:12:53) TOPJAW’s Growth
(00:21:02) Making Money on Youtube
(00:23:30) Comedic Timing and Content Creation
00:30:00 Video Editing to Shortening Attention Spans
(00:31:55) How TOPJAW find their guests
(00:36:39) Their Dream Guest
(00:37:55) What Have They Learnt About Vitality?
(00:40:46) Chatting With Instagram
(00:42:29) Do TOPJAW Gatekeep Restaurants?
(00:43:35) Maintaining Trust Alongside Brand Partnerships
(00:47:10) How Do Restaurants Stand The Test of Time?
(00:50:33) Will’s Best Restaurant Recommendations
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