Nasdaq 2025 Retail Investor Survey Takeaways: Education, Crypto, ETFs

Schwab Network

Jillian DelSignore breaks down the Nasdaq’s 2025 Retail Investor Survey. She’s seeing a savvier retail investor and a “plummeting” of social media driven trading in favor of infographics and webcasts. “A lot of shifts we saw were multigenerational,” she adds. Jillian says another foundational shift is that more portfolios are holding crypto, which she partially attributes to the launch of spot ETFs. “Really innovative products coming out are letting investors get more creative.”

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