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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35
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How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Do Animals Understand Death?
Manage episode 477317187 series 3650940
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What do chimpanzees, whales, and dogs understand about the concept of dying? Do possums ponder their passing? Jorge talks to two animal mind experts to find out.
See omnystudio.com/listener for privacy information.
17 episodes
Manage episode 477317187 series 3650940
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What do chimpanzees, whales, and dogs understand about the concept of dying? Do possums ponder their passing? Jorge talks to two animal mind experts to find out.
See omnystudio.com/listener for privacy information.
17 episodes
All episodes
×Is the ability to regrow missing limbs hidden in our genes? Jorge talks to animal regeneration experts to find out what's been cut off. See omnystudio.com/listener for privacy information.
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Which animals like to booze it up? Jorge takes a swig of science with animal expert Katie Goldin to find out. See omnystudio.com/listener for privacy information.
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ScienceStuff

1 What Is the Worst Place to Live in the Galaxy? (feat. Randall Munroe of XKCD) 31:24
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Sure, there's a lot of space out there, but not all of it is prime real estate. Jorge answers questions about exoplanets for popular cartoonist Randall Munroe (XKCD). See omnystudio.com/listener for privacy information.
Why do canines go cuckoo from cocoa? Jorge talks with veterinary toxicologists to find the real reason behind this animal health hazard. See omnystudio.com/listener for privacy information.
What's hidden inside the most mysterious object in the Universe? Jorge gets sucked in with three astrophysicists to learn the truth. See omnystudio.com/listener for privacy information.
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1 Are We Living in a Simulation? (feat. Nick Bostrom) 34:05
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Is your reality a lie? Jorge talks to a philosopher and a quantum scientist to learn if we're real or not. See omnystudio.com/listener for privacy information.
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1 What Is It Like to Live (and Poop) in Space? (feat. Emily Calandrelli) 30:02
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How does going to space change you? Jorge talks to several people who've been to space to find out. See omnystudio.com/listener for privacy information.
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Should artificial food dyes be banned? What does science say about this colorful topic? Jorge drinks the kool-aid with food and health scientists to learn the answer. See omnystudio.com/listener for privacy information.
Look closer. You are getting sleepier and sleepier. But is it real science? Jorge interviews and gets mesmerized by two hypno-experts. See omnystudio.com/listener for privacy information.
What do chimpanzees, whales, and dogs understand about the concept of dying? Do possums ponder their passing? Jorge talks to two animal mind experts to find out. See omnystudio.com/listener for privacy information.
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ScienceStuff

1 What If You Dig a Hole to the Center of the Earth? 33:27
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What's the deepest hole we can dig? And what would we find there? Jorge digs deep with drilling engineers to get to the bottom of things. See omnystudio.com/listener for privacy information.
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A light at the end of a tunnel, your life flashes before your eyes, an angel speaks to you. Are these signs of an afterlife, or can science explain them? See omnystudio.com/listener for privacy information.
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1 Can You Survive Being Cryogenically Frozen? 37:00
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Want to travel to a distant star? Or fast-forward to the future? Jorge chills with scientists to figure out if freezing your body (or just your brain) is the answer. See omnystudio.com/listener for privacy information.
What is this mysterious technology, and how is it going to affect our lives? Jorge talks to a Quantum scientist and visits their lab to see and hear these machines in action. See omnystudio.com/listener for privacy information.
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1 Do You Have to Wait 30 Minutes After Eating Before You Can Go Swimming? 37:33
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It's a rule that has frustrated kids everywhere. But is it a myth, or is there real science behind it? Jorge finds out if it passes the float test. See omnystudio.com/listener for privacy information.
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