"Don't think algorithm, think audience": making data work for you in online content

Screen Australia Podcast

Player FM - Internet Radio Done Right

23 subscribers

Added seven years ago

Content provided by Screen Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Screen Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1
#697: Building the total experience for customers with AJ Joplin, Forrester 24:10

11 days ago24:10

Play Later

Lists

Liked

24:10

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 45:54

MP3•Episode home

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video could take years, how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production, get the lowdown on how YouTube is changing the way audiences engage with screen stories.

Resources

Learn more about developing kids IP for YouTube with Nico Lockhart via the Kids IP Incubator webinar.
Find out more about the Kids IP Incubator workshops and the successful online teams here.
Interested in developing online content? Check out Screen Australia's Online Funding Podcast episode.

143 episodes

#Theater #Australia #Cinematography #Film #Government #Movies #Online #Screen #Webseries #Writing #Cinema #Screen Australia #Arts #Filmmaking #Directing #Finance #Producers

Screen Australia Podcast