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#19: On producing pop culture content, studying advertising, and launching a production company at the age of 15. A talk with Kirill Volkov (Founder of Wedia Productions, Estonia, and BFM graduate).
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In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Kirill Volkov, a graduate from the BA study program in Advertising and PR at the Baltic Film, Media, and Arts School (BFM) and the founder of Wedia Productions. Kirill shares his journey from being a self-taught teenage videographer—experimenting with a drone and an action cam—to becoming an award-winning producer collaborating with major brands like McDonald's, Tele2, and leading Estonian music artists.
A highlight of the conversation is Kirill’s recent major win at the Estonian Music Awards, where his production company received the Music Video of the Year award for “Push It,” a hit song by renowned Estonian rapper Nublu with Maria Kallastu. The video, which became a viral sensation and the summer hit of 2024, was one of three projects by Kirill that were nominated at this year’s awards.
Throughout the episode, Kirill discusses how strategic networking and strong communication skills helped him succeed in a highly competitive industry. He reflects on the challenges of being a young entrepreneur, earning the trust of established professionals, and assembling a team of top creatives.
Kirill also emphasizes the importance of authenticity in storytelling—whether in advertising or filmmaking. He credits his education in Advertising and PR for shaping his understanding of brand messaging and effective communication. Already a key player in shaping Estonia’s pop culture, his ambition is to further push creative boundaries, expand into larger-scale productions, and mentor emerging talent to strengthen the industry’s future.
Key Quote:
"The most important skill I learned is that communication is key. Every problem comes from communication errors. If people talk openly and clearly, everything becomes easier—whether in advertising, filmmaking, or business."
Keywords:
Drone Videography, Award-Winning Producer, Estonian Music Awards, “Push It” by Nublu, Pop Culture, Advertising & PR, Storytelling, Authenticity, Entrepreneurship, Brand Messaging, Mentorship, Creative Industry, BFM
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/
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