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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
EP#006-Sitcom Structure
Manage episode 181967980 series 1341083
Content provided by scriptedtvpodcast.com and Thom Bray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by scriptedtvpodcast.com and Thom Bray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
P #006-- Sitcom Structure
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For our complete show notes, go to http://www.scriptedtvpodcast.com
7 episodes
Manage episode 181967980 series 1341083
Content provided by scriptedtvpodcast.com and Thom Bray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by scriptedtvpodcast.com and Thom Bray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
P #006-- Sitcom Structure
…
continue reading
For our complete show notes, go to http://www.scriptedtvpodcast.com
7 episodes
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×EP #007-- HOUR TV GENRES
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SCRIPTED: TV Writing

P #006-- Sitcom Structure For our complete show notes, go to http://www.scriptedtvpodcast.com
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SCRIPTED: TV Writing

EP #005-- TV Script Structure, Part I For our complete show notes, go to http://www.scriptedtvpodcast.com
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SCRIPTED: TV Writing

EP #004-- Getting Characters Talking For our complete show notes, go to http://www.scriptedtvpodcast.com
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SCRIPTED: TV Writing

EP #003-- Writing Good Character Descriptions... Listen and learn... For our complete show notes, go to http://www.scriptedtvpodcast.com
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SCRIPTED: TV Writing

EP #002-- Where do TV Writers Get Their Ideas? Listen and learn... For our complete show notes, go to http://www.scriptedtvpodcast.com
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SCRIPTED: TV Writing

INTRODUCING– SCRIPTED: The TV Writing Podcast EP #001– Are you interested in writing for TV? This NEW podcast may be just what you’re looking for! Would it shock you to know that more people know the storyline of TV’s Law and Order, than the story of Charles Dickens’ Great Expectations ?” TV is the popular literature of our time, and presently, we are in a new Golden Age of Television, with some of the best writing seen anywhere appearing on small screens. Writing for television has now become the most exciting scriptwriting field in the entertainment business. It is my mission, as a former television writer and current TV writing studies university professor, to help writers learn the basic forms and discover the joys of writing for television. If you’ve never written a television script before, or if you are a screenwriter interested in the TV form, or short story writer or novelist or poet, or just someone who wants to try their hand at writing TV, then this is the podcast for you. Join me, as each episode we explore together the lessons I’ve learned both as a former professional television writer and someone who is taught students how to write TV for over a decade. It is my goal, to make each episode is interesting to listen to as a story told around the fire. Information can be dry or it can be exciting. I very much hope that you’ll find this podcast is enjoyable to listen to as it is for me to produce. EPISODE #001–So you want to write TV… (SHOW NOTES) In this, our first podcast episode, I take you through the structure of the show and the idea behind what we’re trying to do. The show is divided into four parts. PART ONE: The Story In each episode, I’ll tell you a story. That story will relate to an aspect of television writing that I’ve experienced as a pro, and this story will serve to introduce… PART TWO: The Topic of the Week. In this, our first episode, I described how important it is that a TV writer understand the history of television, and all that’s come before. It’s impossible, I argue, to write the exciting shows of tomorrow, without understanding the exciting shows of the past. PART THREE: Your Homework Each episode, I’ll give you some homework that will help you develop your skills as a television writer. In episode 001, I’m asking you to explore a decade of television unfamiliar to you. Find out what was on the air, what shows were popular, what the ratings were, what the network schedules were– for any given year. Seek out a television show from that decade that’s unfamiliar to you, and chances are good you’ll be able to find a streaming service where you can watch several episodes. There are lots of good references you can find to help you understand what happened in each decade of television history. Below you’ll find the links to some books that may be of use to you. I highly recommend the book by Brooks and Marsh available for your Kindle. I have used it in my classroom, and have my own copy, and find it extremely helpful. In the interest of full disclosure, any links are part of my Amazon Associates Account, the proceeds of which help me pay for the services that are necessary to produce this podcast. Thank you in advance for your support. PART FOUR: Your Questions In each podcast episode, I’ll take questions from you, but because this is our first episode I don’t have any questions. You can remedy this sad state of affairs by emailing me a question about television writing to: TV writing podcast at Gmail.com I’ve got it all spelled out for obvious reasons: I hate spam as much as you do! BOOKS:…
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