It’s New 4/23: Google Ad spend outpacing, GA4 data quality updates, special announcement markup, Google Posts die, and more

Search Engine Roundtable Podcast

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6d ago 13:37

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Today we covered how Google Ad spend continues to outpace traffic volume. Google Analytics updated its data quality and attribution reporting. Google will deprecate special announcement structured data. Google Posts seemed to have stopped working. Google launched video previews for video verification. Plus, third party cookies are sticking around.

0:00 - Introduction

0:59 - Google Ad spend continues to outpace traffic volume

3:19 - Google Analytics updated its data quality and attribution reporting

6:05 - Google will deprecate special announcement structured data

8:48 - Google Posts stop working

10:39 - Google Business Profiles added video previews to video verification

11:51 - Third party cookies are sticking around

13:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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