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It’s New 4/29: ChatGPT Shopping is Here, Massive Google Ads Test, Bing AI Updates & More

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Manage episode 479770534 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today we covered the arrival of Shopping on ChatGPT as well as a massive Google Ads test spotted in the wild. Bing gets more AI solutions and Google's Demand Gen may have new attribution options for advertisers.0:00 - Introduction 0:45 - Greg Trolling Mordy1:15 - ChatGPT Shopping2:27 - Large Google Ads Shopping Test Spotted4:00 - Bing AI SERP additions6:10 - Conversion weight adjustments8:02 - Barry Merch Talk9:03 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

517 episodes

Artwork
iconShare
 
Manage episode 479770534 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today we covered the arrival of Shopping on ChatGPT as well as a massive Google Ads test spotted in the wild. Bing gets more AI solutions and Google's Demand Gen may have new attribution options for advertisers.0:00 - Introduction 0:45 - Greg Trolling Mordy1:15 - ChatGPT Shopping2:27 - Large Google Ads Shopping Test Spotted4:00 - Bing AI SERP additions6:10 - Conversion weight adjustments8:02 - Barry Merch Talk9:03 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

517 episodes

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