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Daily Deals
It’s New 5/15: Google LLM Search, Click Bias, Ads Device Targeting & Funded By
Manage episode 482913912 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today we covered how Google said it needs to rethink search from the ground up with LLMs in mind. Google adjusted for click bias because of rank position. Google Ads PMAx campaigns now support device targeting. Google Ads has a new “ads funded by” section.
0:00 - Introduction
1:28 - Google Rethinking Search From Ground Up
3:32 - Google Click Position Bias
4:30 - Google PMAx Device Targeting
7:35 - Google Ads Funded By Label
9:53 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
540 episodes
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Manage episode 482913912 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today we covered how Google said it needs to rethink search from the ground up with LLMs in mind. Google adjusted for click bias because of rank position. Google Ads PMAx campaigns now support device targeting. Google Ads has a new “ads funded by” section.
0:00 - Introduction
1:28 - Google Rethinking Search From Ground Up
3:32 - Google Click Position Bias
4:30 - Google PMAx Device Targeting
7:35 - Google Ads Funded By Label
9:53 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
540 episodes
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Daily Deals
Daily Deals
Similar to Search Engine Roundtable Podcast
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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