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It’s New 6/4: The Great Decoupling, AI Overviews & Video Ads & More

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Manage episode 486873517 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today we covered The Great Decoupling with Google Search impressions and clicks. We are seeing Google search volatility on June 4th. Google AI Overviews have shown up at the bottom. Google Discover is testing showing generative AI summaries. Google video ads expands to search, shopping and images. Navah Hopkins is the new Microsoft Advertising Ads Liaison.

0:00 - Introduction

1:29 - The Great Decoupling

4:24 - June 4th Google ranking volatility

4:55 - Google AI Overviews at the bottom

9:05 - Google Discover with AI Overviews

11:24 - Google video ads expands

12:38 - Navah Hopkins the Microsoft Ads Liaison

13:58 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

544 episodes

Artwork
iconShare
 
Manage episode 486873517 series 3286562
Content provided by Barry Schwartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Schwartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today we covered The Great Decoupling with Google Search impressions and clicks. We are seeing Google search volatility on June 4th. Google AI Overviews have shown up at the bottom. Google Discover is testing showing generative AI summaries. Google video ads expands to search, shopping and images. Navah Hopkins is the new Microsoft Advertising Ads Liaison.

0:00 - Introduction

1:29 - The Great Decoupling

4:24 - June 4th Google ranking volatility

4:55 - Google AI Overviews at the bottom

9:05 - Google Discover with AI Overviews

11:24 - Google video ads expands

12:38 - Navah Hopkins the Microsoft Ads Liaison

13:58 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

  continue reading

544 episodes

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