It’s New 8/14: Bing On AI Conversions, Site Drops 50% After Hack, Google Ads Cost Toggle & YouTube Ads

Search Engine Roundtable Podcast

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8d ago 9:59

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Today we covered Microsoft says SEOs need to do the click studies to see if AI search clicks lead to conversions or not, search engines don't have visibility there. A site saw Google traffic drop by 50% in two weeks after being hacked, John Mueller of Google replied. Google Ads has a new cost toggle for PMax campaigns to show share of cost. We also covered YouTube promotions expansion and Google’s advice on YouTube TV ads.

0:00 - Introduction

1:02 - Bing on SEO studies on conversions from AI Search

2:34 - Site drops 50% in Google traffic after hack

4:23 - Google Ads cost toggle

6:45 - YouTube promotions expand

7:32 - YouTube TV ads Google advice

8:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Christine Zirnheld of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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