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Marketing A More Relevant Jesus
Manage episode 495637390 series 1413243
The new 10.5 million dollar ad campaign of the United Church of Canada features ads that portray Jesus alternatively as Santa Claus and as a bobble head doll, is winning accolades across the ad industry while church leaders reacted with cautious approval.Ad agencies executives say the campaign should be effective at positioning the church as tolerant and relevant.
56 episodes
Manage episode 495637390 series 1413243
The new 10.5 million dollar ad campaign of the United Church of Canada features ads that portray Jesus alternatively as Santa Claus and as a bobble head doll, is winning accolades across the ad industry while church leaders reacted with cautious approval.Ad agencies executives say the campaign should be effective at positioning the church as tolerant and relevant.
56 episodes
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