Artwork

Content provided by Shannon Russell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Russell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Mastering Content Strategy for Business Growth: Lindsay Smith’s Journey from Corporate to Creative Entrepreneur | Ep #179

34:05
 
Share
 

Manage episode 460975136 series 3338422
Content provided by Shannon Russell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Russell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you a creative thinking about going into business for yourself?
You'll want to tune in for this episode of the Second Act Success Career Podcast, where host Shannon Russell chats with Lindsay Smith, a seasoned copywriter and content strategist, about her inspiring career journey to building her own business. From her beginnings at the Canadian Broadcasting Corporation (CBC) to a thriving career in advertising, Lindsay discovered her passion for storytelling and content creation. Now the founder of Lindsay Smith Creative, she helps small business owners transform their relationship with content by blending strategy, creativity, and intuition. Lindsay shares actionable tips for crafting compelling content, overcoming overwhelm, and trusting your creative instincts to grow your business in 2025 and beyond.

If you’re ready to use content to elevate your brand or considering a leap into entrepreneurship, this episode is packed with wisdom you don’t want to miss.

Takeaways:

  1. Content Strategy Simplified: Learn why content isn’t just social media—it’s your website, email marketing, blog, and overall online presence.
  2. Trust Your Creative Instincts: Discover how to unlock your best ideas by stepping away from the screen and embracing creative intuition.
  3. Permission to Pivot: Overcome fear and take the leap into entrepreneurship by leveraging transferable skills from your previous career.
  4. Consistency Over Perfection: Focus on sharing authentic, valuable content rather than chasing rigid posting schedules or algorithms.
  5. The Power of the Long Game: Understand why success in business and content marketing requires patience, persistence, and a willingness to embrace mistakes.

SHOW NOTES:
https://secondactsuccess.co/179
Connect with Lindsay:
https://www.lindsaysmithcreative.ca/
https://www.instagram.com/lindsaysmithcreative/
https://www.lindsaysmithcreative.ca/contentmagic-podcast
-------

You are listening to the Top 2% globally ranked podcast Second Act Success!
READ Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life at https://startyoursecondact.com.

Book a FREE Strategy Call with host and business coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategy
FREE Resources
https://secondactsuccess.co/resources
LISTEN to the How To Quit Your Job and Start A Business Podcast!
https://secondactsuccess.co/listen
LET’S CONNECT!
Instagram - https://instagram.com/secondactsuccess
Facebook - https://www.facebook.com/secondactsuccess.co
TikTok - https://www.tiktok.com/@secondactsuccess
FREE Resources - https://secondactsuccess.co/resources

REVIEW & SUBSCRIBE THE PODCAST!

  continue reading

197 episodes

Artwork
iconShare
 
Manage episode 460975136 series 3338422
Content provided by Shannon Russell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Russell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you a creative thinking about going into business for yourself?
You'll want to tune in for this episode of the Second Act Success Career Podcast, where host Shannon Russell chats with Lindsay Smith, a seasoned copywriter and content strategist, about her inspiring career journey to building her own business. From her beginnings at the Canadian Broadcasting Corporation (CBC) to a thriving career in advertising, Lindsay discovered her passion for storytelling and content creation. Now the founder of Lindsay Smith Creative, she helps small business owners transform their relationship with content by blending strategy, creativity, and intuition. Lindsay shares actionable tips for crafting compelling content, overcoming overwhelm, and trusting your creative instincts to grow your business in 2025 and beyond.

If you’re ready to use content to elevate your brand or considering a leap into entrepreneurship, this episode is packed with wisdom you don’t want to miss.

Takeaways:

  1. Content Strategy Simplified: Learn why content isn’t just social media—it’s your website, email marketing, blog, and overall online presence.
  2. Trust Your Creative Instincts: Discover how to unlock your best ideas by stepping away from the screen and embracing creative intuition.
  3. Permission to Pivot: Overcome fear and take the leap into entrepreneurship by leveraging transferable skills from your previous career.
  4. Consistency Over Perfection: Focus on sharing authentic, valuable content rather than chasing rigid posting schedules or algorithms.
  5. The Power of the Long Game: Understand why success in business and content marketing requires patience, persistence, and a willingness to embrace mistakes.

SHOW NOTES:
https://secondactsuccess.co/179
Connect with Lindsay:
https://www.lindsaysmithcreative.ca/
https://www.instagram.com/lindsaysmithcreative/
https://www.lindsaysmithcreative.ca/contentmagic-podcast
-------

You are listening to the Top 2% globally ranked podcast Second Act Success!
READ Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life at https://startyoursecondact.com.

Book a FREE Strategy Call with host and business coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategy
FREE Resources
https://secondactsuccess.co/resources
LISTEN to the How To Quit Your Job and Start A Business Podcast!
https://secondactsuccess.co/listen
LET’S CONNECT!
Instagram - https://instagram.com/secondactsuccess
Facebook - https://www.facebook.com/secondactsuccess.co
TikTok - https://www.tiktok.com/@secondactsuccess
FREE Resources - https://secondactsuccess.co/resources

REVIEW & SUBSCRIBE THE PODCAST!

  continue reading

197 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play