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Behind the Scenes: How a "Search Funder" Acquired a Digital Agency

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Manage episode 490962032 series 2937483
Content provided by Todd Taskey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Taskey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Nick Fraunfelder is the Owner and CEO of Sure Oak, a leading SEO agency helping B2B and tech brands grow through search. Since acquiring Sure Oak in 2023, he has led the agency’s expansion into AI-powered search optimization. With over 20 years of experience in digital marketing, private equity, and technology, Nick co-founded Paulus Capital, which helped launch notable restaurants like Superica and The Optimist.

In this episode…

Acquiring a business through a self-funded search can offer greater autonomy and alignment with personal values but also presents unique challenges. What did a former investor learn when he walked away from traditional search funds to acquire and lead a marketing agency?

Owner and CEO of Sure Oak, Nick Fraunfelder, talks about how he launched a self-funded search for a digital marketing agency. With host Todd Taskey, Nick shares the realities of sourcing and funding his acquisition, the lessons from his early career ventures, and how he shifted his leadership focus from metrics to people.

  continue reading

125 episodes

Artwork
iconShare
 
Manage episode 490962032 series 2937483
Content provided by Todd Taskey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Taskey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Nick Fraunfelder is the Owner and CEO of Sure Oak, a leading SEO agency helping B2B and tech brands grow through search. Since acquiring Sure Oak in 2023, he has led the agency’s expansion into AI-powered search optimization. With over 20 years of experience in digital marketing, private equity, and technology, Nick co-founded Paulus Capital, which helped launch notable restaurants like Superica and The Optimist.

In this episode…

Acquiring a business through a self-funded search can offer greater autonomy and alignment with personal values but also presents unique challenges. What did a former investor learn when he walked away from traditional search funds to acquire and lead a marketing agency?

Owner and CEO of Sure Oak, Nick Fraunfelder, talks about how he launched a self-funded search for a digital marketing agency. With host Todd Taskey, Nick shares the realities of sourcing and funding his acquisition, the lessons from his early career ventures, and how he shifted his leadership focus from metrics to people.

  continue reading

125 episodes

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