#245 - Why You’re Afraid to Charge More (And What To Do About It)

Secret Sonics

Raising your rates sounds simple… until you actually try to do it. In this special episode,
Carl breaks down the real reasons studio pros avoid increasing their prices - and why most of those reasons are based on fear, not facts.
Carl pulls from 20+ years of experience helping producers and engineers build sustainable careers outside the traditional music industry hubs. With practical examples and thoughtful analogies, this episode will give you the confidence - and the language - to navigate money conversations without feeling like a sellout.
Discover:

• Why being “affordable” might be hurting your career more than helping it
  
• The truth about what scares clients off (hint: it’s not your rate)
• A simple script you can use to raise your rates with past clients
• How to stop making assumptions and start making informed decisions
• Why big credits don’t guarantee clients - and what actually does

If you’ve ever felt awkward talking money, this episode is a must-listen.
Ben and Carl's Weekly Inspiration Playlist - https://open.spotify.com/playlist/1IpnxDVoTY44JBV1j19H4h?si=0f80e020d8ae497e
LA Wildfire Relief:
Musicares - https://donor.musicares.org/page/lafirerelief
WAMTN - https://give.wearemovingtheneedle.org/campaign/654724/donate
Learn more about StudioLand - https://www.welcometostudioland.com/a/2147995182/bmyFf8p5
Download our free guide: "The Future-Proof Mixing Engineer: 8 Essential Skills for 2024 and Beyond" - https://mpe-ebook.benwallick.com/future-proof-mixing
Connect with us:
Secret Sonics - https://www.instagram.com/secretsonics
Ben - https://www.instagram.com/benwallickmusic/
Carl - https://www.instagram.com/carlbahner/
Learn more:
https://www.benwallick.com/
https://www.carlbahner.com/
This episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/