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From Military to Entrepreneur: Building Team Easties
Manage episode 476023231 series 2829610
In this episode of Security Halt!, host Deny Caballero sits down with Jason Marks, a Special Operations veteran and founder of Team Easties an outdoors gear company, together they explore the intersection of entrepreneurship, military resilience, and innovation.
Jason shares his journey from combat zones to product design labs, diving deep into the realities of starting a veteran-owned business, developing high-performance outdoor gear, and overcoming the personal and financial challenges of the startup world.
Together, they unpack:
How boredom sparked a breakthrough in gear innovation
The entrepreneurial edge veterans bring to the outdoor industry
The power of branding, marketing, and authenticity in business
Why affordable, reliable equipment matters for veteran adventurers
The importance of community, collaboration, and perseverance
Whether you're a veteran looking to launch your own business, a gear enthusiast, or someone passionate about purpose-driven innovation, this conversation is filled with tactical insights and inspiring lessons.
👉 Follow, like, subscribe, and share Security Halt! on Spotify, YouTube, and Apple Podcasts for more authentic, veteran-led conversations on mental health, mission, and transformation.
BE A BRO! Support the show!!
buymeacoffee.com/sechaltpodcast
https://buymeacoffee.com/sechaltpodcast
Looking for hand crafted, custom work, military memorabilia or need something laser engraved? Connect with my good friend Eric Gilgenast.
Instagram: haus_gilgenast_woodworks_main
https://www.instagram.com/haus_gilgenast_woodworks_main/
Chapters
00:00 From Amateur to Pro: The Journey of Entrepreneurship
02:53 The Importance of Quality Gear in Outdoor Activities
05:57 Innovating for the Modern Outdoorsman
09:05 Navigating the Business Landscape: Contracts and Compliance
11:57 The Role of Branding and Marketing in Equipment Choices
14:49 Tinkering and Innovation: The Creative Process Behind Gear
18:03 Boredom as a Catalyst for Creativity and Entrepreneurship
22:37 The Power of Community Support
25:43 Building Connections in the Industry
28:15 Overcoming Financial Hurdles
30:36 The Entrepreneurial Spirit
35:55 Innovating in Manufacturing
40:57 The Grind of Entrepreneurship
Instagram: @securityhalt
Tik Tok: @security.halt.pod
LinkedIn: Deny Caballero
Follow Jason on LinkedIn and Instagram today!
LinkedIn: Jason Marks
https://www.linkedin.com/in/jason-marks-704a29338/
Instagram: team_easties_llc
https://www.instagram.com/team_easties_llc/
Website: TeamEasties
Produced by Security Halt Media
Chapters
1. Podcast Introduction with Danny (00:00:00)
2. Origins of Team Easties (00:01:30)
3. Product Testing and Quality Assurance (00:04:30)
4. Vision for Affordable Quality Gear (00:10:00)
5. Manufacturing Challenges and Solutions (00:17:45)
6. Community Support in Veteran Businesses (00:29:00)
7. Entrepreneurial Mindset and Persistence (00:37:00)
8. Closing Thoughts and Where to Find (00:46:30)
290 episodes
Manage episode 476023231 series 2829610
In this episode of Security Halt!, host Deny Caballero sits down with Jason Marks, a Special Operations veteran and founder of Team Easties an outdoors gear company, together they explore the intersection of entrepreneurship, military resilience, and innovation.
Jason shares his journey from combat zones to product design labs, diving deep into the realities of starting a veteran-owned business, developing high-performance outdoor gear, and overcoming the personal and financial challenges of the startup world.
Together, they unpack:
How boredom sparked a breakthrough in gear innovation
The entrepreneurial edge veterans bring to the outdoor industry
The power of branding, marketing, and authenticity in business
Why affordable, reliable equipment matters for veteran adventurers
The importance of community, collaboration, and perseverance
Whether you're a veteran looking to launch your own business, a gear enthusiast, or someone passionate about purpose-driven innovation, this conversation is filled with tactical insights and inspiring lessons.
👉 Follow, like, subscribe, and share Security Halt! on Spotify, YouTube, and Apple Podcasts for more authentic, veteran-led conversations on mental health, mission, and transformation.
BE A BRO! Support the show!!
buymeacoffee.com/sechaltpodcast
https://buymeacoffee.com/sechaltpodcast
Looking for hand crafted, custom work, military memorabilia or need something laser engraved? Connect with my good friend Eric Gilgenast.
Instagram: haus_gilgenast_woodworks_main
https://www.instagram.com/haus_gilgenast_woodworks_main/
Chapters
00:00 From Amateur to Pro: The Journey of Entrepreneurship
02:53 The Importance of Quality Gear in Outdoor Activities
05:57 Innovating for the Modern Outdoorsman
09:05 Navigating the Business Landscape: Contracts and Compliance
11:57 The Role of Branding and Marketing in Equipment Choices
14:49 Tinkering and Innovation: The Creative Process Behind Gear
18:03 Boredom as a Catalyst for Creativity and Entrepreneurship
22:37 The Power of Community Support
25:43 Building Connections in the Industry
28:15 Overcoming Financial Hurdles
30:36 The Entrepreneurial Spirit
35:55 Innovating in Manufacturing
40:57 The Grind of Entrepreneurship
Instagram: @securityhalt
Tik Tok: @security.halt.pod
LinkedIn: Deny Caballero
Follow Jason on LinkedIn and Instagram today!
LinkedIn: Jason Marks
https://www.linkedin.com/in/jason-marks-704a29338/
Instagram: team_easties_llc
https://www.instagram.com/team_easties_llc/
Website: TeamEasties
Produced by Security Halt Media
Chapters
1. Podcast Introduction with Danny (00:00:00)
2. Origins of Team Easties (00:01:30)
3. Product Testing and Quality Assurance (00:04:30)
4. Vision for Affordable Quality Gear (00:10:00)
5. Manufacturing Challenges and Solutions (00:17:45)
6. Community Support in Veteran Businesses (00:29:00)
7. Entrepreneurial Mindset and Persistence (00:37:00)
8. Closing Thoughts and Where to Find (00:46:30)
290 episodes
All episodes
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