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Phishing Attacks and Marketing Minds: How Hackers Use Unexpected Skills to Break Their Targets

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Manage episode 342324503 series 3376008
Content provided by Ivanti: Cybersecurity and Information Technology Solutions, Ivanti: Cybersecurity, and Information Technology Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ivanti: Cybersecurity and Information Technology Solutions, Ivanti: Cybersecurity, and Information Technology Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Chris tries to convince Ashley that marketers naturally make excellent hackers, based on modern phishing attacks and techniques… And Ashley confirms his guess by revealing the lengths to which marketers will go to “spoof” natural conversation and drive their target audience to take action.
Referenced materials:

The DarkNet Diaries Podcast, Episode 69: Human Hacker - https://darknetdiaries.com/transcript/69/

Ashley’s “Social Engineering” booklist - https://www.amazon.com/hz/wishlist/ls/1INOW5WGDDUO5?ref_=wl_share

  • Join the conversation online on LinkedIn (linkedin.com/company/Ivanti)
  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 342324503 series 3376008
Content provided by Ivanti: Cybersecurity and Information Technology Solutions, Ivanti: Cybersecurity, and Information Technology Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ivanti: Cybersecurity and Information Technology Solutions, Ivanti: Cybersecurity, and Information Technology Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Chris tries to convince Ashley that marketers naturally make excellent hackers, based on modern phishing attacks and techniques… And Ashley confirms his guess by revealing the lengths to which marketers will go to “spoof” natural conversation and drive their target audience to take action.
Referenced materials:

The DarkNet Diaries Podcast, Episode 69: Human Hacker - https://darknetdiaries.com/transcript/69/

Ashley’s “Social Engineering” booklist - https://www.amazon.com/hz/wishlist/ls/1INOW5WGDDUO5?ref_=wl_share

  • Join the conversation online on LinkedIn (linkedin.com/company/Ivanti)
  continue reading

50 episodes

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