How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Content provided by Joe South. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe South or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Finding Your Niche: How Specialization Drives Success in a Crowded Market
Manage episode 500919883 series 2871161
Content provided by Joe South. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe South or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Carlos Corrador shares his journey from aspiring lawyer to founding Condor Agency, a specialized marketing firm for B2B tech services companies. We explore how deep specialization, personal branding, and adapting to AI are critical for survival in today's rapidly changing business landscape.
• Started as a sports journalist in Venezuela before discovering digital marketing through website building
• Moved to Chicago for a master's in digital marketing before founding Condor Agency
• Specializing in a niche is crucial - "the riches are in the niches"
• Marketing effectively requires understanding who your ideal customer is before investing in campaigns
• Personal branding requires focusing on an industry or specific topic where you can provide unique insights
• Content should provide deeper value than what people can get from ChatGPT
• The "crawl, walk, run" approach ensures businesses build proper foundations before scaling marketing efforts
• Paid promotion of specialized content can put you in front of decision-makers who would never find you organically
• With AI disrupting traditional roles, specialists will survive while generalists may struggle
• Focusing on what AI cannot yet do well positions you to thrive during technological disruption
Find Carlos at condoragency.com or connect with him on LinkedIn.
Support the show
Follow the Podcast on Social Media!
Tesla Referral Code: https://ts.la/joseph675128
YouTube: https://www.youtube.com/@securityunfilteredpodcast
Instagram: https://www.instagram.com/secunfpodcast/
Twitter: https://twitter.com/SecUnfPodcast
Chapters
1. Finding Your Niche: How Specialization Drives Success in a Crowded Market (00:00:00)
2. Meeting Carlos Corrador (00:01:47)
3. From Law to Marketing: Carlos's Journey (00:02:59)
4. Marketing a Podcast: Joe's Experience (00:07:45)
5. Personal Branding for Individuals (00:13:28)
6. Deep Specialization and Becoming an Authority (00:19:29)
7. Marketing Strategy for Small Businesses (00:28:37)
8. Adapting to the AI Revolution (00:35:41)
9. Closing Thoughts and Contact Information (00:44:19)
249 episodes
Share
Manage episode 500919883 series 2871161
Content provided by Joe South. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe South or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Carlos Corrador shares his journey from aspiring lawyer to founding Condor Agency, a specialized marketing firm for B2B tech services companies. We explore how deep specialization, personal branding, and adapting to AI are critical for survival in today's rapidly changing business landscape.
• Started as a sports journalist in Venezuela before discovering digital marketing through website building
• Moved to Chicago for a master's in digital marketing before founding Condor Agency
• Specializing in a niche is crucial - "the riches are in the niches"
• Marketing effectively requires understanding who your ideal customer is before investing in campaigns
• Personal branding requires focusing on an industry or specific topic where you can provide unique insights
• Content should provide deeper value than what people can get from ChatGPT
• The "crawl, walk, run" approach ensures businesses build proper foundations before scaling marketing efforts
• Paid promotion of specialized content can put you in front of decision-makers who would never find you organically
• With AI disrupting traditional roles, specialists will survive while generalists may struggle
• Focusing on what AI cannot yet do well positions you to thrive during technological disruption
Find Carlos at condoragency.com or connect with him on LinkedIn.
Support the show
Follow the Podcast on Social Media!
Tesla Referral Code: https://ts.la/joseph675128
YouTube: https://www.youtube.com/@securityunfilteredpodcast
Instagram: https://www.instagram.com/secunfpodcast/
Twitter: https://twitter.com/SecUnfPodcast
Chapters
1. Finding Your Niche: How Specialization Drives Success in a Crowded Market (00:00:00)
2. Meeting Carlos Corrador (00:01:47)
3. From Law to Marketing: Carlos's Journey (00:02:59)
4. Marketing a Podcast: Joe's Experience (00:07:45)
5. Personal Branding for Individuals (00:13:28)
6. Deep Specialization and Becoming an Authority (00:19:29)
7. Marketing Strategy for Small Businesses (00:28:37)
8. Adapting to the AI Revolution (00:35:41)
9. Closing Thoughts and Contact Information (00:44:19)
249 episodes
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Similar to Security Unfiltered
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Tom Merritt and the team help you stay up to date with an independent, authoritative and trustworthy tech news briefing. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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