))
How SaaS Founders Can Reach the Gen Z Market | ep70
Manage episode 372125903 series 3364823
Content provided by Paige Finn Doherty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paige Finn Doherty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today’s podcast, I talk about my focus on the Gen Z market, which is values-focused and seeks to connect with brands that align with their ideals. I provide three key strategies for SaaS founders to reach the Gen Z market: standing for something and promoting company values, leveraging storytelling and authenticity in customer communications, and creating a memorable product experience through customer empathy and feedback. I emphasize the importance of Gen Z's role in shaping the future of tech and offer advice to founders on how to connect with this influential demographic.
Connect with Paige 🌱💜
Behind Genius Ventures blog | https://www.behindgeniusventures.com/
Personal Blog | https://paigefinndoherty.com/
Twitter | https://twitter.com/paigefinnn
00:00 Welcome to Seed To Harvest: Paige Doherty
00:19 building an identity
03:02 my 3 most important recommendations for businesses
03:43 vital criteria that I look for when evaluating startups
05:17 who has a strong nose for product?
Show notes:
Ben & Jerry's | https://www.benjerry.com/
duolingo | https://www.duolingo.com/
Morning Brew | https://www.morningbrew.com/daily
OpenView Blog Article | https://openviewpartners.com/blog/how-saas-founders-can-reach-the-gen-z-market/
Support the show
97 episodes
Share
