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How Authors Can Price Their Books for Profit: Self-Publishing with ALLi Featuring Joe Solari
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On the Self-Publishing with ALLi podcast, host Joe Solari explains how authors can price their books for profit. He challenges the idea that books are commodities, using Starbucks as an example of how to create value beyond price. Solari breaks down price elasticity, customer lifetime value, and direct sales, offering practical strategies to maximize revenue.
Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.
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About the Host
Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.
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