7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment

Seller Sessions Amazon FBA and Private Label

#Careers #Marketing #Amazon #Privatelabel #Danny McMillan #E-Commerce #Tech #Business #Industries #FBA

46:43

Think you know ChatGPT's custom GPTs? 🤔 Probably not. Last week, we tackled the basics and what's new with OpenAI's refreshed GPTs. For this AI Working Wednesdays episode, we're getting into some advanced techniques to hep you win back time. ↳ using the crazy powerful o3 model to your GPT's advantage ↳ context stacking ↳ custom actions to connect to third party sites Yeah.... don't sleep on this one shorties. Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time Newsletter: Sign up for our free daily newsletter More on this Episode: Episode Page Join the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn. Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup Website: YourEverydayAI.com Email The Show: info@youreverydayai.com Connect with Jordan on LinkedIn Topics Covered in This Episode: Custom GPTs: Advanced Techniques Overview OpenAI's Context Stacking Strategy O3 Model's Thinking Capabilities Building Efficient Custom GPTs Custom Actions and API Integration Zapier Integration for Dynamic Data ChatGPT's Context Window Management Creating Evergreen Podcast Content Timestamps: 00:00 Custom GPTs: Evolution and Insights 03:23 "Mastering GPT Context Stacking" 09:31 "Context Stacking in Chat GPT" 11:20 GPT Context Switching Advantage 15:33 Customizable GPT Usage Explained 19:51 Evergreen Episode Update Strategy 21:44 Optimizing AI for Continued Learning 23:48 "O-Series Models: Advanced AI Capabilities" 28:41 Building GPTs for Episode Research 30:03 GPT Model Customization and Sharing 33:18 Securing API Keys in GPTs 36:55 Zapier Enhances GPT Email Capabilities 42:12 "Use Chrome Extensions for Tokens" 43:48 "AI at Work Wednesdays Survey" Keywords: OpenAI's custom GPTs, advanced techniques, save time, context stacking, o three model, ChatGPT updates, logic and reasoning, plan ahead capabilities, agentic tools, custom actions, third party data, API, building GPTs, leveraging AI, context window, transformer model, generative AI, organization usage, fine tuning performance, productivity enhancement, AI agents, AI tools integration, custom configuration, everyday applications, tech strategies, new rendition, midweek break, AI experts, smarter AI usage, AI-powered planning, AI transformations. Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner…

about a year ago 37:09

MP3•Episode home

7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment Episode Summary: Welcome to Seller Sessions! In this episode, host Adam Heist interviews Maxwell Sigurdson-Scott, an experienced Amazon seller and former teacher who’s been crushing it on Amazon for over ten years. Max embarked on a game-changing journey: posting an Amazon growth hack every day for a full year on LinkedIn. After 365 days of sharing invaluable insights, Max joins us to reveal his top 14 hacks that every seller needs to know to boost their sales and optimize their business. We cover everything from review optimization to mastering Amazon storefronts, creating high-converting product images, and the surprising power of dayparting PPC ads. Max explains how tiny changes—like packaging size and click-through rate improvements—can lead to massive growth. He also shares actionable tips on leveraging Amazon’s new tools like business pricing bid modifiers and 360-degree product views. Max’s passion for helping others shines as he offers practical advice, emphasizing how incremental gains and consistent refinement can transform an Amazon business. Key Highlights:

Hack Your Growth: Max breaks down his top hacks, including boosting reviews and optimizing secondary images for mobile shoppers.
Review Power: Discover why keeping your product rating above 4.3 stars can make or break your sales.
PPC Day-parting Done Right: Learn how Max used ChatGPT to create custom day-parting schedules that save money and improve conversions.
Amazon Storefront Secrets: Understand why bounce rate and dwell time are better metrics than total sales for measuring storefront success.
Packaging Matters: Reduce packaging size to save on costs and boost profitability.
Super Reps: How to leverage Amazon’s new support feature for instant fixes.
The Aging Buyer Hack: Ensure your listings and images are readable for older customers with clear, high-contrast designs.
360-Degree Product Views: Easily create 3D product images for free using your phone.

About Maxwell Sigurdson-Scott: Max is an Amazon veteran who left a decade-long teaching career to pursue eCommerce full-time. He’s the founder of the popular Selling from the Beach newsletter and Facebook group, where he shares actionable insights to help Amazon sellers succeed. Whether it's through his LinkedIn content or his newsletter, Max is dedicated to helping sellers grow and innovate. Engagement & Promotions: Seller Sessions Live, 2025. Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ Watch the full podcast episode: https://www.youtube.com/@SellerSessions

603 episodes

Seller Sessions Amazon FBA and Private Label

7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment

Seller Sessions Amazon FBA and Private Label

128 subscribers

published about a year ago

MP3•Episode home

Hack Your Growth: Max breaks down his top hacks, including boosting reviews and optimizing secondary images for mobile shoppers.
Review Power: Discover why keeping your product rating above 4.3 stars can make or break your sales.
PPC Day-parting Done Right: Learn how Max used ChatGPT to create custom day-parting schedules that save money and improve conversions.
Amazon Storefront Secrets: Understand why bounce rate and dwell time are better metrics than total sales for measuring storefront success.
Packaging Matters: Reduce packaging size to save on costs and boost profitability.
Super Reps: How to leverage Amazon’s new support feature for instant fixes.
The Aging Buyer Hack: Ensure your listings and images are readable for older customers with clear, high-contrast designs.
360-Degree Product Views: Easily create 3D product images for free using your phone.

603 episodes

#Careers #Marketing #Amazon #Privatelabel #Danny McMillan #E-Commerce #Tech #Business #Industries #FBA

All episodes

Seller Sessions Amazon FBA and Private Label

1
AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 46:07

3 days ago46:07

46:07

AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witness the entire workflow from initial customer research to AI-powered concept generation and real-time testing validation. The episode showcases how modern Amazon sellers can leverage AI tools and systematic testing to eliminate guesswork in main image optimization. Starting with a confusing original image that shoppers described as "messy" and unclear, the team uses qualitative video testing, search simulation baselines, and AI generation to create concepts that dramatically improve click-through performance. Key breakthrough moments include revealing that the original image achieved only 20% click share against competitors, while new AI-generated concepts jumped to 34% - representing a 70% improvement in potential traffic. The session demonstrates how combining quantitative data from tools like Kepler AI with qualitative insights from Product Pinion creates a data-driven approach to creative decisions. Key Takeaways ⚡ Research-Driven Creative Process: Successful main images start with understanding customer objections through video testing and demographic analysis, not competitor copying ⚡ AI as Creative Accelerator: Modern AI tools can generate dozens of professional concept variations in hours, allowing rapid iteration based on real customer data ⚡ Baseline Testing Critical: Measuring current performance against competitors provides essential context - knowing you're starting at 20% click share changes strategy completely ⚡ Clinical Positioning Wins: For health/wellness products, customers respond to professional, medical-grade visual presentation over lifestyle imagery ⚡ Mobile-First Optimization: Vertical image layouts capture more mobile real estate where most shopping decisions happen ⚡ Simplicity vs. Innovation Balance: Testing both conservative and bold concepts reveals customer preferences - sometimes simple wins, sometimes disruption works ⚡ Rendering vs. Photography: AI-generated product imagery can achieve cleaner, more professional results than traditional photography workflows Technical Implementation Details 5-Step Testing Methodology The team demonstrates Andri's systematic approach: video testing for qualitative insights, baseline search simulation for current performance, concept A/B testing for new ideas, new concept search simulation for validation, and finally Amazon Manage Experiments for live testing. AI Generation Workflow Dorian reveals how Kepler AI analyzes product listings, customer reviews, and demographic data to generate targeted concepts. The process combines quantitative insights (top review mentions, demographic analysis, Rufus questions) with creative prompting to produce relevant variations. Real-Time Testing Integration Matt demonstrates Product Pinion's capability to launch consumer tests within minutes, showing how UK shoppers can provide feedback on concepts with 35-minute turnaround times for 150 responses. Future Applications The workflow demonstrated applies beyond earplugs to any product category where main image optimization drives traffic. The combination of AI generation speed with systematic testing validation creates a repeatable process for continuous improvement. The team plans to continue with search simulation testing of winning concepts and expand into secondary image optimization, showing how main image improvements must align with supporting imagery for maximum conversion impact. 🔧 Tools & Platforms Featured: Kepler AI: Market research and AI image generation | Research analysis and concept creation Product Pinion: Consumer testing platform | Real-time shopper feedback and A/B testing Riverside.fm: Podcast recording platform | High-quality remote recording 🔗 Expert Links: Sim Mahon: https://www.linkedin.com/in/sim-mahon-46a30123a Dorian Gorski: https://www.linkedin.com/in/dorian-gorski-14503280 Matt Kostan: https://www.linkedin.com/in/mattkostan Andri Sadlak: https://www.linkedin.com/in/sadlak/ 📖 Seller Sessions Resources: YouTube Channel: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ The Blueprint: http://sellersessions.com/rufus-the-blueprint/ Honeymoon Period: https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/…

Seller Sessions Amazon FBA and Private Label

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The Broad Match Show: AI Implementation & Business Automation 57:54

10 days ago57:54

57:54

📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New base, routine establishment 01:07 AI Awakening Seller Sessions Live impact on AI adoption 03:07 Danny's AI Evolution Claude implementation across 18 projects 05:27 N8N Integration Automated workflow creation and handoffs 16:59 AI for Amazon Sellers Practical applications and mindset shifts 23:13 Future of Work Productivity vs hours worked philosophy 29:54 Energy Management Working on what energizes vs drains 33:30 Agentic Browsing Beyond Manis to GenSpark integration 35:43 Customer vs Agent Journey Shopping behavior transformation 39:28 Mass AI Adoption Timeline and accessibility barriers 45:47 Investment Mindset Stop cutting corners on business tools 50:48 Time as Resource Attention management over cost cutting 52:32 Health Update Danny's ferritin levels and AI health tracking 57:35 Wrap Up Next episodes preview Episode Overview In this July 2025 Broad Match episode, Danny McMillan and Adam "Heist" Runquist explore the practical realities of AI implementation in Amazon businesses. Fresh from Adam's Austin relocation and six weeks post-Seller Sessions Live, both hosts share candid insights about their AI transformation journeys. Key Discussion Points AI Business Integration Reality Check Danny emphasizes moving beyond prompt engineering to practical AI deployment. His current focus spans 18 projects with Claude integration, from automated meeting transcription workflows to engineering handoff documentation. The conversation highlights the shift from AI as a "cute toy" to systematic business implementation. Workflow Automation at Scale The discussion covers Danny's comprehensive automation setup, including Notion integration with GenSpark through MCP (Model Context Protocol), automated project management from Riverside.fm recordings, and quality gates to prevent token burn on complex builds. Adam shares his systematic approach to deconstructing his Amazon business through an AI lens. The Future of Work Philosophy Both hosts challenge traditional productivity metrics, advocating for energy-based work allocation over hours-worked mentality. Danny's ADHD-optimized approach focuses on hyper-focus periods (4am-9am) while automating administrative overhead. The conversation explores how AI enables focusing on creative, high-leverage activities while eliminating tedious minutiae. Strategic Implementation for Amazon Sellers Key recommendations include building AI solutions for real business problems (inventory management, accounting reconciliation, product research), investing properly in AI tools rather than cutting corners on $20/month subscriptions, and leveraging domain knowledge while automating repetitive tasks. Bottom Line Insights ⚡ Stop treating AI like a curiosity - Deploy it systematically to solve actual business problems 🔄 Time and attention are your most valuable resources - Automate the bullshit, focus on what energizes you 🧠 The shift from customer journey to agentic journey - Optimize for AI-driven shopping behaviors ⚙️ Quality gates prevent expensive mistakes - Build safeguards into AI workflows to manage token usage Major Trends Discussed Agentic Browser Evolution: The move from Manis to GenSpark represents the next phase of AI-browser integration, enabling direct software manipulation rather than just information retrieval. Mass AI Adoption Timeline: While technologists and early adopters drive current implementation, mass adoption will likely come through enterprise-level integration rather than individual prompt engineering. Investment Psychology Shift: Amazon sellers need to overcome penny-wise, pound-foolish mentality around AI tools while spending significantly on PPC. Implementation Recommendations Start with pain points: Identify the most tedious aspects of your business Build quality gates: Prevent token waste and conversation bandwidth issues Document everything: Create handoff systems for team collaboration Focus on domain knowledge: Use AI to enhance human expertise, not replace it Invest properly: Don't trip over dollars to save pennies on AI subscriptions Technical Highlights Danny's current tech stack includes Claude for artifact generation, N8N for workflow automation, Notion for project management, GenSpark for agentic browsing, and Playwright for browser automation. His approach emphasizes creating front-end applications from Claude artifacts to enable better engineering handoffs. Next Episodes Preview Main Image Monthly: Product listing optimization with expert panel The Blueprint: AI ranking and patent analysis with Andrew Bell and Oana Padurariu Go With The Flow: Automation demonstrations with Ritu Java 🔧 AI Tools & Platforms: Claude (Anthropic): Advanced AI assistant for business automation N8N: Workflow automation platform GenSpark: Agentic browser with MCP integration Notion: Project management and documentation Playwright: Browser automation via MCP 🎯 Business Strategy: Product Pipeline: AI-driven product research automation Workflow Optimization: Eliminating tedious business tasks Team Management: ADHD-friendly project structures 🔗 Guest Links: Adam "Heist" Runquist: https://www.linkedin.com/in/adamrunquist/ 📖 Seller Sessions Resources: YouTube: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ Produced by Danny McMillan for CURV Tools | A Seller Sessions Production | © 2025…

Seller Sessions Amazon FBA and Private Label

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Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 37:41

12 days ago37:41

37:41

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook. 🎙️ Host: Adam "Heist" Runquist - Amazon Seller & Broad Match Co-Host 🎯 Guest: Andri Sadlak - Product Opinion Founder & Conversion Expert | https://www.linkedin.com/in/sadlak/ Episode Summary In this special Seller Sessions episode, Adam Heist sits down with Andri Sadlak, founder of Product Opinion and expert from the Main Image Monthly show, to dive deep into conversion optimization strategies that are defining success on Amazon in 2024. Fresh from Seller Sessions Live in London, Andri shares the complete 5-step main image testing system that helped a knee pillow seller double their click-through rate from 7% to 14% and generate an additional $19,000 in monthly revenue with a single image change - delivering a 4,286% ROI on a $447 investment. The conversation explores why consistency in conversion optimization has become the key differentiator as Amazon becomes increasingly competitive with institutional investors and major brands. Andri breaks down the critical shift from one-time optimization to systematic, ongoing testing processes that keep sellers ahead of rapidly evolving competition. Key Discussion Points: 🔄 The New Amazon Reality Amazon has evolved from a platform where "almost anyone could pull it off" to requiring sophisticated, consistent optimization strategies. Success now demands mastering both Amazon's internal algorithm and external traffic generation. ⚡ The 5-Step Testing Framework Video shop-along simulation for qualitative insights Search simulation baseline measurement Concept development and A/B testing New concept search simulation Amazon marketplace implementation 🧠 Real-World Case Study Results The knee pillow case study demonstrates how systematic research uncovered customer priorities (washable covers, orthopedic approval, doctor development) that informed design decisions leading to measurable revenue increases. ⚙️ Implementation Strategies From working with professional creative directors to leveraging AI tools and budget-friendly Canva alternatives, Andri provides practical pathways for sellers at different investment levels. Chapter Markers Time Chapter Description 00:00 Introduction Episode overview and guest introduction 01:15 London Life & Seller Sessions Live Andri's move to London and event format evolution 04:03 Workshop Format Innovation New practical approach vs traditional presentations 09:12 Amazon's Future Landscape Institutional competition and conversion consistency 11:07 External Traffic Strategy Diversification beyond Amazon algorithm 14:00 Conversion Optimization Reality Why consistency beats one-time optimization 16:21 5-Step Testing Framework Complete main image optimization system 17:14 Qualitative vs Quantitative Research Video shop-along and search simulation methods 19:13 Real Case Study: Knee Pillow Step-by-step walkthrough of actual results 25:11 Dramatic Results Reveal 7% to 14% CTR improvement, $19K revenue increase 29:21 Creative Execution Challenges Working with designers and AI tools 32:42 Budget-Friendly Solutions Canva alternatives and variation tools 35:00 ROI Perspective Investment mindset vs cost mindset 37:14 Wrap-up & Future Collaboration Final thoughts and upcoming projects Resources & Links 🔧 Tools & Platforms: Product Opinion: Main image testing and conversion optimization platform Product Opinion Variations: Free AI-powered image creation tool (currently in beta) Amazon Manage Your Experiments: Built-in A/B testing platform Canva: Accessible design tool for basic image optimization 🔗 Guest Links: Andri Sadlak: https://www.linkedin.com/in/sadlak/ 📖 Seller Sessions Resources: YouTube: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/…

Seller Sessions Amazon FBA and Private Label

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Go With The Flow #1: Mastering N8N Automation with Visual Workflows 40:26

14 days ago40:26

40:26

Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller Sessions, Co-founder Databrill, Amazon ranking specialist 🎯 Guest: Dorian Gorski - Main image specialist, CEO Keplo.com, N8N automation expert | LinkedIn 📋 Episode Summary In this inaugural episode of "Go With The Flow," Danny McMillan welcomes Dorian Gorski for an in-depth exploration of N8N automation workflows and no-code app development. Dorian shares his rapid journey from N8N newcomer to advanced workflow builder, demonstrating how Amazon sellers can automate complex processes without extensive coding knowledge. The conversation showcases real-time workflow building, from simple email automation to sophisticated Amazon data scraping and analysis systems. Dorian demonstrates his approach to combining N8N's visual workflow system with Replit's AI-powered app development, creating full-stack applications that handle everything from image transformation to review analysis. Danny introduces his custom flow builder tool, designed to bridge the gap between technical implementation and business requirements. The discussion emphasizes the importance of planning and visual thinking in automation projects, showing how sellers can move from manual processes to scalable automated systems. Key highlights include live demonstrations of image processing workflows, multi-platform content distribution systems, and the critical role of understanding your data transformation needs before building. Both hosts stress the value of starting simple, learning core concepts, and gradually building complexity while maintaining clear documentation for team handoffs. ⚡ Key Takeaways • Start Simple Strategy: Begin with basic workflows like email sending and data processing to build confidence before tackling complex automations • Visual Planning First: Map out your automation process visually before building - understand data flow from input to output to avoid costly rebuilds • N8N + Replit Power Combo: Combine N8N's workflow logic with Replit's front-end capabilities to create full-stack applications without deep coding knowledge • AI-Assisted Debugging: Use Claude to troubleshoot N8N workflows by uploading JSON files and getting specific guidance on connection issues and node optimization • Token Management Critical: Monitor conversation limits in AI tools - complex builds can consume significant resources, plan accordingly with modular approaches • Documentation Drives Success: Create clear handoff documents and visual workflows to enable team collaboration and reduce dependency on individual knowledge • Business Process Understanding: Focus on understanding what you want to automate rather than getting lost in technical complexity - the process clarity determines automation success 🎬 Chapter Markers Time Chapter Description 00:00 Introduction to Automation Danny introduces new show format and welcomes Dorian 01:17 Dorian's N8N Journey How Dorian mastered N8N workflows in just one month 04:03 Building Simple Workflows Live demonstration of basic image processing automation 08:40 N8N + Replit Integration Combining workflow logic with front-end app development 10:58 Understanding Automation Processes The importance of planning before building workflows 12:51 Visual Workflow Creation Danny's flow builder tool for non-technical planning 20:13 Multi-Platform Content Pipeline Expanding from podcast transcripts to social media content 31:15 Planning and Organization Structured approach to automation project management 34:50 Design Systems Implementation Building consistent interfaces and handoff documentation 38:00 Learning and Implementation Best practices for getting started with automation tools 🛠️ Resources Mentioned 🔧 Automation Tools & Platforms N8N: Visual workflow automation platform | n8n.io Replit: AI-powered coding platform for app development | replit.com Claude: AI assistant for debugging and workflow optimization | claude.ai Make.com: Alternative automation platform mentioned Zapier: Workflow automation alternative 📚 Development Resources N8N Documentation: Comprehensive guides and node references N8N Chat: Built-in AI assistant for workflow suggestions Upwork: Platform for hiring developers for automation projects 🔗 Guest Links Dorian Gorski LinkedIn: linkedin.com/in/dorian-gorski-14503280 Keplo.com: Dorian's main image optimization company AI Club for Amazon: Dorian's community for automation questions 📖 Seller Sessions Resources CURV Design System: Danny's tool design framework mentioned Flow Builder Tool: Danny's visual workflow planning system Engineering Handoff Templates: Project documentation systems 🎯 Technical Insights N8N Best Practices Demonstrated Node Connection Logic: Understanding data flow between workflow components Error Handling: Using gates and validation to prevent workflow failures JSON Export/Import: Sharing workflows and debugging with AI assistance Modular Building: Starting with core functionality before adding features Integration Strategies API Connections: Linking N8N workflows to external services File Processing: Handling uploads and data transformation Multi-Platform Distribution: Automating content across social channels Quality Gates: Implementing checks to prevent expensive rebuilds Development Workflow Process Mapping: Visual planning before technical implementation Prototype Building: Start with simple, working versions Iterative Development: Add complexity gradually with testing Documentation: Create handoff materials for team collaboration Deployment: Move from development to production environments 🚀 Stay Connected 📺 Subscribe: YouTube: Seller Sessions 🌐 Website: Seller Sessions 📚 Resources: Rufus The Blueprint The Cold Reality of The Honeymoon Period Seller Sessions Live 2026 🎙️ Upcoming Shows: Next Tuesday 4PM UK: Broad Match with Danny McMillan & Adam "Heist" Runquist Weekly Schedule: Go With The Flow → Broad Match → Main Image Monthly → Blueprint Join thousands of Amazon sellers getting cutting-edge strategies, tools, and insights delivered weekly. No fluff, just actionable intelligence. 📝 Episode Transcript Full transcript available on request for accessibility and detailed reference. Keywords: N8N automation, workflow building, Replit development, Amazon seller tools, visual automation, no-code development, process optimization, AI-assisted debugging, workflow planning, automation strategy…

Seller Sessions Amazon FBA and Private Label

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Broad Match Show : Embracing AI & Tool Selection 47:31

19 days ago47:31

47:31

Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam’s vacation and Danny’s latest operational tweaks. Experimenting with Event Format Adam admits, “This could either be a fucking disaster or it could be spectacular,” highlighting the risk and reward of shifting from high-profile headliners to talent-first sessions . Danny reflects on the pressure of selling out and the mental toll of running recurring events, emphasizing the need for iterative innovation . Streamlining Operations & Costs By simplifying ticket tiers and venues, Danny reports 70% cost savings, enabling a single-ticket, single-venue model with one discount code . A new AI-powered accounting workflow processes invoices through a self-learning system, eliminating 100+ hours of manual bookkeeping each month . Embracing AI & Tool Selection Adam stresses the importance of picking a lane: “Claude is my G Suite,” urging listeners to commit to a platform and execute . Danny counsels, “It always starts with the right question,” framing AI adoption as a way to move the needle rather than chase every shiny object . Community & Connection Reflecting on event ROI, Adam observes, “It’s lonely behind these laptops… events feed your soul,” underscoring the social value of in-person gatherings . Summary / Round Up This episode shines a light on the courage to experiment with event formats, leveraging AI for operational efficiency, and prioritizing community. Danny and Adam’s candid exchange offers actionable strategies for anyone organizing events or integrating new technologies into their business.…

Seller Sessions Amazon FBA and Private Label

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The Blueprint Show - Unlocking the Future of E-commerce with AI 52:35

23 days ago52:35

52:35

The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understanding customer purchase intentions, showcasing how AI tools like Rufus are transforming the shopping experience. The hosts provide practical strategies for sellers to optimize listings and harness AI for improved product visibility and sales. Key Takeaways Amazon science papers predict future e-commerce trends. AI integration is accelerating in Amazon's ecosystem. Understanding semantic intent is crucial for product recommendations. The shift from keywords to purchase intentions is significant. Rufus enhances the shopping experience with AI planning capabilities. Sellers should focus on customer motivations in their listings. Creating compelling product content is essential for visibility. Custom GPTs can optimize product listings effectively. Inference pathways help align products with customer goals. Asking the right questions is key to leveraging AI effectively. Sound Bites "Understanding semantic intent is crucial." "You can bend AI to your will." "Asking the right questions opens doors." Chapters 00:00 Introduction to Seller Sessions and New Season 00:33 Exploring Amazon Science Papers vs. Patents 01:27 Understanding Rufus and AI in E-commerce 02:52 Challenges in Large Language Models and Product Recommendations 07:09 Research Contributions and Implications for Sellers 10:31 Strategies for Leveraging AI in Product Listings 12:42 The Future of Shopping with AI and Amazon's Innovations 16:14 Practical Examples: Using AI for Product Optimization 22:29 Building Tools for Enhanced E-commerce Experiences 25:38 Product Naming and Features Exploration 27:44 Understanding Inference Pathways in Product Descriptions 30:36 Building Tools for AI Prompting and Automation 38:58 Bending AI to Your Will: Creativity and Imagination 48:10 Practical Applications of AI in Business Automation…

Seller Sessions Amazon FBA and Private Label

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Main Image Monthly - AI Innovations on Seller Sessions 1:00:14

29 days ago1:00:14

1:00:14

Main Image Monthly - AI Innovations on Seller Sessions A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies. Episode Summary This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering customer feedback, and implementing automation strategies for enhanced business efficiency. Key Topics AI Integration in Amazon Selling Main Image Optimization Click-through Rate Improvement Product Testing and Feedback Automation and Tech Stack Development Notable Quotes "The more the better. Iterate down." "Just have fun, just have fun guys." "The tech will catch up now." Key Takeaways AI is revolutionizing Amazon seller workflows Main images significantly impact click-through rates AI-assisted concept testing improves product imagery Early AI adoption provides competitive advantages Hyper-personalization enhances marketing efforts Efficient tech stacks are crucial for AI implementation Timeline 00:00 - 04:01 Introduction and New Format 04:02 - 14:35 Main Images and AI Strategy 14:36 - 29:46 Testing and Feedback Methods 29:47 - 40:11 Live Demo and Optimization 40:12 - 01:02:36 Future Tech and Implementation…

Seller Sessions Amazon FBA and Private Label

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Amazon Sellers Special :The Future of AI and Software Innovation 1:01:51

5 weeks ago1:01:51

1:01:51

Amazon Sellers Special :The Future of AI and Software Innovation Host: Danny McMillan Guest: Max Sinclair In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of innovation and what's next for the industry. Key Takeaways The Commoditization of Software: Base models like OpenAI’s GPT and Claude are improving rapidly, threatening the traditional software model. Max highlights the need for vertical integration—adding proprietary data and API connections to general models to offer unique value. No-code tools are becoming powerful enablers, allowing non-technical entrepreneurs to build viable businesses quickly. Prompting vs. Problem Solving: Danny argues that perfect prompts aren’t essential—creative questioning and clear thinking deliver better outcomes. Max shares OpenAI's stance: prompt engineering is seen as a flaw; future models will understand context intuitively without complex prompting. Freemium and Democratization: Max’s company is transitioning to a freemium model, offering free AI-powered audits for Amazon sellers and charging for deeper features. This move aims to lower barriers for users, encouraging wider AI adoption in e-commerce without heavy upfront costs. Culture of Rapid Innovation: Max emphasizes a two-week innovation cycle: new ideas are prioritized bi-weekly to stay ahead of the rapid changes in AI. Their advantage lies in domain expertise, proprietary datasets, and a patented technology stack. AI and the Future Workforce: AI will inevitably replace some traditional roles, but also create massive opportunities for entrepreneurs and early adopters. Danny discusses how he’s reorganizing his teams, integrating AI workflows to remove bottlenecks and scale efficiently. What’s Coming Next Danny teases an upcoming episode on autonomous AI browsers that could completely reshape customer journeys on platforms like Amazon. Both agree: adapting quickly is the only way forward in the rapidly shifting AI landscape. Summary: This conversation is a roadmap for sellers, founders, and marketers who want to future-proof their businesses. The consensus: embrace AI now or risk being left behind.…

Seller Sessions Amazon FBA and Private Label

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The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4 25:13

9 weeks ago25:13

25:13

In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Understanding Buyer Psychology with AI Dorian breaks down how true conversion hinges on triggering emotional responses rooted in a deep understanding of demographics. By using Manus, sellers can uncover why people buy, whether for joint pain or inflammation, and then translate that into targeted creatives and copy. “Your time is not free,” Danny reminds listeners. Cutting corners with free tools may cost more in the long run than investing in powerful, scalable AI. 🔍 From Surface-Level Summaries to Data-Driven Strategy Traditional AI like GPT offers general summaries, but Manus dives into forum scraping, sentiment analysis, and customer behavior mapping. Example: Discovering that most buyers are 45+ year-old women looking for joint relief allows precise targeting — from imagery to ad copy. 💡 AI as a Business Solution, Not Just a Listing Tool Danny emphasizes: “Don’t waste your time optimizing listings alone. Solve bigger problems.” AI can generate cash flow models, product comparisons, and market research in minutes — what used to take weeks. “Ask better questions, and you’ll get better answers.” 🛠️ Tools & Tactics Tools like POE (low/no-code builder) and HuggingFace provide diverse ways to integrate AI into business processes. AI isn’t a silver bullet — use it where it saves time and adds value, not where custom coding or consistent outputs are required. Final Thoughts This episode isn't just about trends — it’s about future-proofing your business. Whether you’re a six-figure seller or just starting out, the takeaways are universal: use AI to think deeper, move faster, and protect smarter.…

Seller Sessions Amazon FBA and Private Label

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Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3 18:40

9 weeks ago18:40

18:40

In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: “You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what’s just “proven strategy nonsense.” The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: “You’ll get the lowest experience manager assigned to your account. It just doesn’t matter to them.” Clients are often drawn in by flashy portfolios, but in reality, smaller accounts get junior staff and rarely the attention of top talent. Danny reinforces this, noting how agencies scale through SOPs and “sweatshop workers,” saying: “Two out of ten account managers might be elite — the rest are filler.” Software + Managed Services = Locked-In Mediocrity Software companies that bundle software with account management often fall short. Danny explains that many account managers are “demo people” turned strategists, lacking deep PPC knowledge or cross-platform experience. “They run out of strategies by month two.” The root issue? The system trains people for one tool, not the dynamics of diverse, real-world businesses. AI & Automation: The Accountant Case Study Shifting gears, Danny shares how automation is reshaping his internal team. Manual tasks are disappearing, he reallocates those team members to high-leverage roles like data validation, dashboard reporting, and performance benchmarking. “Efficiency shouldn’t equal job loss — it should mean more meaningful output.” Manus AI: Autonomous Power Tool or Overhyped Wrapper? One of the most compelling parts of the episode is Danny's deep dive into Manus AI. While it runs on Claude, he insists it’s far from just a wrapper: “Manus is like dealing with a human. It uses 30 native tools, runs its own checklists, and breaks down tasks autonomously.” Dorian explains how Manus scrapes, previews, and clicks through websites, operating with depth beyond ChatGPT. Danny recounts solving major business problems — from venue bookings to accounting automation — all in four days for just $240 in credits, declaring: “The ROI was absolutely fucking priceless.” Tool Talk: LM Studio vs. Manus Danny experiments with LM Studio, an offline local LLM platform. While it's promising for airplane-mode workflows, he admits it’s clunky compared to Manus. His final take? “Do you want to fiddle with open source to save a few pennies or use something that just works?”…

Seller Sessions Amazon FBA and Private Label

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Behind the Curtain of the Amazon Agency World I Part 2 32:58

10 weeks ago32:58

32:58

In this powerful and brutally honest episode of Seller Sessions , Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: “I’d rather die than jump on Clown World on LinkedIn selling magical strategies.” He opens up about laying off half his agency team, not as a failure, but as a strategic pivot. "I helped get them placed in jobs – and we are working on new tech to compliment PPC and ranking " With the rise of AI and automation, old models are collapsing. Agencies that once thrived on manual work now face clients expecting more, for less. AI Is Not the Threat — Poor Strategy Is Dorian emphasizes that AI isn’t the enemy — misuse is : "If you use AI to make life better for you and your clients, you’re going to win." He notes his own agency now charges 30-40% less than four years ago, but delivers more, faster, and better. From Creative to Conversion Agency Dorian drops a game-changing perspective: “We’re no longer a creative agency — we’re a conversion agency.” It's not about fancy visuals anymore. The north star is results — better conversion rates and click-throughs. Every designer and copywriter on his team is in touch with the client, driven by data, not output. ⚖️ Honest Talk on Business Models Free Trials? A Trap. Danny warns about the lure of performance-only models: “The front end looks attractive, but on the back end, it’s Hunger Games.” These models cherry-pick winners, leaving a trail of burnt-out sellers with wasted time and broken campaigns. Why Reputation Matters “One client can take you on a journey you can't imagine,” says Dorian, encouraging agencies to focus on fewer, better-fit clients. He scaled down from 30 clients to just 5–6, with a leaner team and bigger impact. 💬 Insightful Quotes Danny: "Margins are being squeezed. It’s a bloodbath out there." Dorian: "As long as you deliver results at a good ROI, you’ve got nothing to worry about." Danny: “Anyone can get you to the top of the page. But if your product doesn’t convert, it’s worthless.” 🔚 Final Thoughts This is not a fluff piece. It’s a deep dive into the realities of running an Amazon agency in 2025 — where ethics, efficiency, and execution are the only things that matter. Whether you're a seller looking for an agency, or an agency leader yourself, this episode is a must-listen blueprint for surviving the AI and automation storm.…

Seller Sessions Amazon FBA and Private Label

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The Impact of AI on the Amazon Community I Part 1 27:08

10 weeks ago27:08

27:08

The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions , Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian’s in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation. ⚡ AI's Disruption in Design and Creativity Dorian opens up about the initial panic felt when AI tools began generating high-quality visuals. “I saw the output and thought, damn, I might be out of a job.” But rather than resisting, Dorian and his agency chose to embrace the wave, recognizing parallels with past revolutions like the advent of Photoshop or the shift from hand-drawing to digital. Danny draws powerful comparisons with the music industry: Musicians once dismissed electronic music as "not real." Then, those same musicians feared the internet (LimeWire) stealing their art. Now, the creators born in that era are pushing back against AI-generated tracks. 💡 Key Insight: "Innovation is taking the past and turning it into the future." – Danny McMillan 🔁 The Cycle of Resistance and Acceptance They explore how every generation resists the next wave, only to later adopt its practices. AI is no different. Whether it's visual design or music, Danny highlights how perception, pride, and personal investment often cloud judgment. Dorian poses a brilliant consumer test: “What if you discover your favorite new track is AI-generated?” Danny’s take: The consumer doesn’t care—music is emotion, not process. Only purists object. 📈 Leveling the Playing Field with AI Dorian highlights the true strength of AI isn't just design output—it’s in research and ideation. His team shifted focus from image generation to deeper audience analysis. What once took a team of 5 researchers can now be synthesized quickly through AI. Danny supports this with an excellent analogy: The floor has risen. Fiverr-quality work now looks significantly better thanks to AI. But those with domain expertise—like seasoned designers or copywriters—still outpace novices by leveraging AI to multiply their knowledge and creativity. 🎯 Final Takeaway This episode is a powerful reminder that while AI raises the quality baseline, true mastery comes from leveraging that power with experience and insight. Whether you're a designer, musician, or entrepreneur, resisting change ensures irrelevance—but embracing it wisely positions you at the forefront of innovation.…

Seller Sessions Amazon FBA and Private Label

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Broad Match Show - Who Hates Rufus? 56:38

16 weeks ago56:38

56:38

Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy’s Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder only made things worse. Murphy’s Law in full effect: "Every time we touched something, it broke." The lesson? Sometimes, pushing too hard pushes success further away—you have to step back and let things flow. Adam relates, explaining how life and business have natural rhythms. There are times to grind and push through, but there are also moments when letting go is the smarter move. The Amazon Landscape: Incremental Gains, Not Silver Bullets A big topic was how Amazon sellers are obsessed with finding the "one big hack", but in reality, success comes from small, consistent improvements. Rufus & Amazon's Algorithm Changes At first, everyone loved Rufus—Amazon’s new AI-driven assistant. But now? The honeymoon is over. The same people who praised it are now complaining because they don’t fully understand how it fits into their strategy. Reality check: Rufus isn’t a replacement for traditional optimization—it’s an additive layer to how Amazon ranks products. Danny: "People think Rufus is replacing everything. It's not." Adam adds: Amazon isn't tearing everything down; they’re just tweaking things to improve conversion rates by a few percentage points—which, at scale, means billions of dollars for them. The Truth About Conversion Optimization Both Danny and Adam agree: most optimization efforts fail—and that’s normal. Even the best marketers fail more than they win, which is why you have to test and iterate constantly. Proven strategies? They’re often just the highlights—for every success story, there are countless tests that didn’t move the needle. Danny’s blunt take: "Look, if you optimize ten listings, expect maybe one or two to improve. That’s the reality. If you're expecting 100% success, you’re not doing conversion optimization—you’re just following templates." Adam agrees, sharing a wild story about a multi-million dollar listing they tested multiple image variations on. They tried everything—new lighting, 3D renders, high-end photography—and yet, the original, mediocre image kept winning. "We were scratching our heads. Turns out, the lower-quality image actually resonated better with price-sensitive shoppers." Building AI-Driven Tools for Amazon Sellers Danny gives a sneak peek into new tools he’s developing, designed to eliminate complexity and make testing faster and easier. His goal? "Grunt tools"—simple, no-brainer tools that let sellers make better decisions without needing a PhD in Amazon’s algorithm. No learning curve. No guesswork. Just results. The key to winning on Amazon? Moving fast—test more, iterate quicker, and adapt before your competitors do. Adam: "The sellers who take the most shots on goal are the ones who win. It’s not about getting everything right—just getting more reps in than everyone else." Discipline, Fitness, and Staying Sharp Beyond Amazon, both Danny and Adam are big on discipline—both in business and in life. Danny’s training routine: Heavy into boxing, sparring regularly, and adjusting his workouts to avoid injuries as he hits 50. No more squats or deadlifts—all about longevity and smart training. Shoulder injury? He’s considering BPC-157 & TB-500 peptides to accelerate recovery. Adam’s approach: Cycling has become his go-to for clearing his head, logging 60+ miles this week alone. He’s rediscovering his passion for the sport, balancing it with weight training. Adam’s take: "The way you train in life reflects how you run your business. You can't show up lazy in one and expect to dominate in the other." "Who Wants to Fight?" One of the funniest (and most ridiculous) moments of the episode was Danny recalling how someone on LinkedIn started challenging him to a fight—purely for page impressions and social media clout. Adam adds: "People don’t understand how serious fighting is. You could seriously hurt someone, or worse. Real fighters know it’s about respect, not ego." What’s Next? Danny: All-in on Seller Sessions Live and finalizing AI tools to help sellers optimize faster. Adam: Traveling to London & India before finally settling down after 18 months of nomadic living. Final Takeaway: Play the Long Game This episode wasn’t just about Amazon—it was about the mindset of winning in business and life. Stop chasing quick wins. Be patient. Test. Iterate. Learn. Take action faster than your competitors. Stay disciplined—whether in business, fitness, or life. 🔥 Amazon success is a game of inches—not miles. 🔥 👉 Grab Tickets, Seller Sessions Live is Back May 10 🔗 https://sellersessions.com/seller-sessions-live-2025/…

Seller Sessions Amazon FBA and Private Label

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Kevin King: Conference Season, Networking & The State of Amazon Selling 55:00

16 weeks ago55:00

55:00

Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event. Prosper Show (Las Vegas): Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show. "Every night there are 2-3 major parties surrounding Prosper," Kevin says. The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle. Iceland: Billion Dollar Seller Summit (BDSS): Kevin’s last BDSS in its current form before shifting to a new event model. Over 120 high-level sellers attending, with an average revenue of $7.5 million. AI Contest, Market Masters, and Ted Talk-style sessions. Streaming available for those who can’t attend in person. Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast’s YouTube strategist and Google Ads expert John Moran. Why Amazon Sellers Need to Expand Their Horizons Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl. “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns. Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding. Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential. Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies. The Importance of Amazon Events & Networking Conferences aren’t just about content, they’re about networking and high-value connections. Kevin shares a powerful success story: A seller with a multi-million-dollar supplement brand was suspended for 8 months. After a hot seat session at Market Masters, Kevin advised them to attend Amazon Accelerate’s Genius Bar in Seattle. The seller flew there, met an Amazon rep, and got reinstated in 24 hours. "These events can literally save your business," Kevin says. Seller Sessions Live: A New Approach Danny shares details about his upcoming Seller Sessions Live event, which shifts from the traditional conference model to a more hands-on learning experience: Built from the ground up with full participation from attendees. ClickUp documentation for frameworks, prompts, and strategies. Custom AI tools to reduce seller decision fatigue. “Most conference attendees take notes but struggle with retention and implementation. This new format solves that.” Kevin King’s Newsletter & Industry Influence Kevin’s Amazon newsletter is now the #1 source of industry insights. “More people come up to me at events and say they love the newsletter than anything else I do,” he says. He also runs four major events per year, including: BDSS & Elevate 360 (Iceland) Billion Dollar Seller Summit (Virtual) Market Masters (High-Level Mastermind) The Future of AI for Amazon Sellers AI tools must go beyond basic ChatGPT prompts—sellers need practical, plug-and-play solutions. Kevin and Norm Farrar are launching DragonFish, a new service suite that includes: AI-driven branding Advertising & content creation Managed services for Amazon & Shopify sellers Final Thoughts Attending the right events is crucial—it’s not just about learning but also making connections that can change your business. Amazon sellers must think bigger—general marketing skills will separate average sellers from great ones. Kevin and Danny both challenge sellers to step outside their comfort zones and level up. 🎟️ Grab Tickets: Seller Sessions Live is Back May 10th! 👉 https://sellersessions.com/seller-sessions-live-2025/…

Seller Sessions Amazon FBA and Private Label

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Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% 56:16

16 weeks ago56:16