381: 5 Lessons from 2 Years on LinkedIn

Selling the Couch

Content provided by Melvin Varghese, PhD and Melvin Varghese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melvin Varghese, PhD and Melvin Varghese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

4M ago 25:37

MP3•Episode home

If you’ve been thinking about posting more on LinkedIn or if you’re curious about how to best use this social media platform, today’s show is for you. It took me a long time to understand the purpose of LinkedIn and how it can be beneficial in connecting me to the right followers. Join me for an honest look at my experience and the biggest lessons learned.

You’ll Learn:

5 lessons learned over the last 2 years on LinkedIn:
The magic is in the DMs.
Focusing on thoughtful relationships is better than chasing followers.
LinkedIn’s search tool is amazingly helpful for making connections.
The algorithm will always change.
Don’t chase trends, but focus on consistency and diversified content.
Experiment on LinkedIn, but don’t overthink the metrics.
Watch out for growth gurus.
Be wary of those who over-promise and under-deliver.
I’m more interested in posting things that will help a young therapist like I used to be.
Followers are less relevant than you think.
It’s about the right people—not ALL people.
Try creator mode and curate your network intentionally.
The daily posting game is a slow burn.
I’ve learned to pace myself in posting.
I would rather focus on slower growth in followers and have consistency and sustainability.
Connect with me on LinkedIn!

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Quiet Builder!

If hustle culture makes your soul itch. You'll love the quiet builder. It's for folks building businesses with heart, not hype. You can take a peek inside at https://sellingthecouch.com/builder.

300 episodes