Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game
Manage episode 390423013 series 2825625
Content provided by Louis Nicholls. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Nicholls or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter.
Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue.
In this episode, Dylan & Amanda discuss…
- The two most important things Amanda considered when choosing her newsletter niche—and why.
- How Amanda scaled newsletter growth while maintaining incredible engagement levels.
- Amanda's clever Octopus vs. Swordfish approach to sponsorship sales & monetization.
- Her 90-10 Rule when it comes to content—and what makes a newsletter a "must-read".
- Amanda's advice on starting a newsletter—including content creation, audience building, and staying authentic.
- Her vision for the future of newsletters and what she believes to be the biggest opportunities for growth in 2024.
...and much more
Other links mentioned
Life's A Game newsletter
AmandaGoetz.com
Break An Egg newsletter
Amanda on Twitter/X
Amanda on LinkedIn
Dylan on Twitte/X
47 episodes
ShareManage episode 390423013 series 2825625
Content provided by Louis Nicholls. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Nicholls or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter.
Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue.
In this episode, Dylan & Amanda discuss…
- The two most important things Amanda considered when choosing her newsletter niche—and why.
- How Amanda scaled newsletter growth while maintaining incredible engagement levels.
- Amanda's clever Octopus vs. Swordfish approach to sponsorship sales & monetization.
- Her 90-10 Rule when it comes to content—and what makes a newsletter a "must-read".
- Amanda's advice on starting a newsletter—including content creation, audience building, and staying authentic.
- Her vision for the future of newsletters and what she believes to be the biggest opportunities for growth in 2024.
...and much more
Other links mentioned
Life's A Game newsletter
AmandaGoetz.com
Break An Egg newsletter
Amanda on Twitter/X
Amanda on LinkedIn
Dylan on Twitte/X
47 episodes
All episodes
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1 Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested 1:00:41
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Play Later Play Later Lists Like LikedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business. Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills. In this episode, Dylan & Josh explore: Rapid Growth Techniques: How can small, daily actions significantly boost your newsletter subscriber count? Josh unveils practical, bite-sized strategies. Engagement Metrics: What’s the single most telling metric for newsletter success, and how can it guide your content strategy? Advertisement Innovation: Why traditional newsletter ads fail and how a simple shift in focus can multiply your click-through rates. Revenue Boosting Moves: Josh discusses straightforward levers you can pull to dramatically increase your newsletter’s income. A Thought-Provoking Take: Are we really in a newsletter bubble? Josh shares his unique perspective on the state of the newsletter industry. ...and much more OTHER LINKS MENTIONED For The Interested newsletter JoshSpector.com Skill Sessions (sign-up and receive a $100 Amazon GC—listen to the end of the episode to find out how!) Josh on LinkedIn Josh on Twitter Dylan on Twitter/X SparkLoop Certified Experts Directory SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…
1 Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media 38:11
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Play Later Play Later Lists Like LikedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy , a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Geoff discuss… The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities. Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue. Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures. ...and much more OTHER LINKS MENTIONED Lookout Media Vancity Lookout Ottawa Lookout Geoff on LinkedIn Geoff on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…
1 The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy 34:43
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Play Later Play Later Lists Like LikedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy , a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Gunnar discuss… → The Dominance of Meta Ads: why Gunnar uses Facebook & Instagram ads as a newsletter growth platfrom → Crafting High-Converting Ad Creatives: the secrets behind creating ad content that feels native to social platforms, significantly lowering your cost per acquisition → The Power of Targeting and Retargeting: how specific targeting and leveraging lead magnets can drastically improve growth → Landing Page Optimization: learn the essentials of a high-converting landing page → Innovative Growth through Paid Recommendations: how Gunnar uses SparkLoop to offset ad costs and achieve rapid growth without breaking the bank → Practical Advice for Newsletter Operators: actionable tips you can apply to your newsletter growth strategy immediately → ...and much more OTHER LINKS MENTIONED GrowJoy.co (Gunnar's Growth Agency) Gunnar on LinkedIn Gunnar on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…
1 How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop 46:06
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Play Later Play Later Lists Like LikedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland. In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers. In this episode, Dylan & Ryan explore: The Genesis of Naptown Scoop: How Ryan's dissatisfaction with traditional employment pathways led him to create a local newsletter that now connects thousands. Overcoming Growth Challenges: Strategies and insights on expanding a local newsletter's reach and engagement, including the pivotal role of community involvement. Monetization Pathways: From direct advertising to innovative community events, Ryan shares how Naptown Scoop has turned local attention into a thriving business model. The Power of Local Influence: How owning a local newsletter opens unparalleled opportunities for business ventures, partnerships, and community impact. Future Visions: Ryan's ambitious plans for Naptown Scoop and advice for aspiring newsletter creators looking to make a difference in their communities. ...and much more, including Ryan's candid thoughts on the balance between being a local 'celebrity' and a committed newsletter operator. OTHER LINKS MENTIONED Naptown Scoop newsletter The Life of Scoop newsletter Ryan on LinkedIn Ryan on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…
1 Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal 40:18
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Play Later Play Later Lists Like LikedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal . Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+ subscribers who are learning insightful mental models, concepts, and frameworks for personal growth. In this episode, Dylan and Alex discuss... The Genesis of Faster Than Normal: How Alex's journey from an early passion project to a substantial newsletter unfolded. Strategic Growth Tactics: The pivotal role of social media, LinkedIn's fertile ground, and leveraging platforms like SparkLoop and Refind for exponential subscriber growth. The Pitfalls and Peaks: Lessons learned from experiments in growth strategies, including the underestimated power of paid and organic recommendations. Monetization Insights: From sponsored content to affiliate marketing, discover the strategies that turned Faster Than Normal into a profitable media venture. The Infinite Game: Alex shares his long-term vision for the newsletter, focusing on providing unmatched value to entrepreneurs and business leaders. ...and so much more! OTHER LINKS MENTIONED Faster Than Normal Newsletter Mastery Course (15% OFF promo code: NEWSLETTERMASTERY) Alex on LinkedIn Alex on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…
1 Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting 41:39
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Play Later Play Later Lists Like LikedIn this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences. In this episode, Dylan & Jeremy dive into: The Synergy Between Newsletters and Podcasts : How Jeremy leverages this dynamic duo to build a loyal audience. Podcasting for Newsletter Operators : Jeremy shares why he believes creating a podcast can be a game-changer for newsletter operators and under what circumstances it truly makes sense. Practical Steps to Start Your Podcast : From ideation to execution, Jeremy outlines the how-tos of podcasting for newsletter enthusiasts looking to expand their reach. Newsletters for Podcasts : Flipping the script — the benefits of having a newsletter for your podcast. ...and a treasure trove of actionable advice and insider tips for anyone looking to enrich their content strategy with podcasts and newsletters! OTHER LINKS MENTIONED podcastmarketingacademy.com/sparkloop Podcast Marketing Trends Explained on Apple Podcasts Podcast Marketing Trends Explained on Spotify Dylan on Twitter/X Dylan on LinkedIn SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend SparkLoop, earn commissions, and win a FREE trip to Cancun!…
1 Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff 32:41
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Play Later Play Later Lists Like LikedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discuss… How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Sponsors Stuff 2023 Ad Market Retrospective: A look back at the challenges and shifts within the newsletter ad space in 2023, setting the stage for what's to come. 2024 Ad Market Trends & Predictions: What newsletter operators should be paying attention to in 2024. Starting with Sponsorships: Whether you're at 1,000 or 100,000 subscribers, uncover the right time and strategy to introduce ads to your newsletter. Pricing and Performance: Learn how to set your ad rates and ensure your ads perform well, enhancing sponsor relationships and securing renewals. The Future of Newsletter Sponsorships: Ryan and Jesse's take on the balance between subscription and ad-supported models, and why ads can be a win-win for your content and audience. ...and much more! OTHER LINKS MENTIONED Who Sponsors Stuff The Newsletter Conference (use code SPARKLOOP for $100 off your ticket!) Ryan on LinkedIn Ryan on Twitter Jesse on LinkedIn Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest…
1 How Noor Chopra grew Touristy to 100k+ subscribers 100% organically 35:29
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Play Later Play Later Lists Like LikedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm." Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically. In this episode, Dylan & Noor discuss… The Birth of Touristy: How a pivot during the pandemic led to the creation of a unique newsletter platform. Growth Tactics: The unscalable yet effective strategies Noor employed to kickstart subscriber growth. Content Creation: The art of curating engaging and relevant content that resonates with readers. Monetization Journey: From the first ad dollar to a diversified revenue stream without spending on ads. Engagement Secrets: Maintaining an astonishing open rate and the role of visual content. Future Aspirations: Noor's vision for Touristy and potential ventures into podcasting. ...and much more! OTHER LINKS MENTIONED Touristy newsletter Noor on LinkedIn Noor on Twitter/X Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest…
1 Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse 32:41
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Play Later Play Later Lists Like LikedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year. In this episode, Dylan & Chenell discuss… The Genesis of Growth In Reverse: How Chenell's curiosity about newsletter monetization led to the birth of an invaluable resource. Research-Driven Content Creation: The meticulous process behind each deep dive and how Chenell uncovers the secrets of newsletter growth. The Power of Community and Networking: Chenell's strategy in leveraging social media and genuine engagement to boost her subscriber count. Monetization Without A Paywall: How Chenell utilizes sponsorships and coaching to sustain her newsletter, maintaining free access for her audience. The Future of "Growth In Reverse": Chenell’s vision for expanding her content through coaching, speaking engagements, and potentially, audio formats. ...and much more! OTHER LINKS MENTIONED Growth In Reverse newsletter Chenell on Linkedin Chenell on Twitter/X Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest…
1 Crafting newsletters that connect — with Tarzan Kay 48:40
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails. In this episode, Dylan & Tarzan discuss… From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator. Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters. Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success. Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates. Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years. ...and much more! OTHER LINKS MENTIONED Tarzan Kay's newsletter Tarzan on Linkedin Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest…
1 The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns 39:30
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights. In this episode, Dylan & Tom discuss… Exceptional Growth : Discover how Tom leveraged his LinkedIn to amass a following of 75k. Conversion strategies: Tom reveals his most successful tips for converting LinkedIn followers to newsletter subscribers. Content Mastery : How Tom crafts engaging content that not only educates but also entertains, increasing the potential for virality. Monetization Pathways : How Tom is crafting multiple revenue streams, optimizing for long-term sustainability—and why. Strategic Insights for Newsletter Creators : Tom shares the why and how of his strategic decisions, offering actionable advice for newsletter operators seeking growth and engagement. ...and much more! OTHER LINKS MENTIONED Strategy Breakdowns newsletter Tom Alder on Linkedin Tom Alder on Twitter/X Strategy Breakdowns - 6 Months Into Strategy Breakdowns ("build-in-public" post) Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest…
1 The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders 33:55
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next generation of creators-turned-company founders. In this episode, Dylan & Yong-Soo discuss… The Evolution of Creators into Entrepreneurs: Why the future belongs to those who can blend creativity with business. Building in Public: Why Yong-Soo is building First Class Founders in public—and if you should do it too. The Synergy between Newsletters and Podcasts: How leveraging one boosts the other, and how to execute it. Growth Levers for Newsletters: Learn Yong-Soo's Five Growth Levers on scaling your audience & newseltter. Predictions for the Newsletter Space: What's next for newsletters? Yong-Soo shares his bold predictions for the industry. ...and much more! Other Links Mentioned First Class Founders newsletter First Class Founders podcast Yong-Soo on Twitter/X Yong-Soo on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs…
1 The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party 31:36
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto , the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating. In this episode, Dylan, Colton, and Tyler discuss: How they decided to split up their roles and why. Their collaborative approach to growing the subscriber base—with a surprising & successful Facebook strategy. Their insights on the benefits, challenges, and dynamics of running a newsletter as a duo. Whether or not you should consider a partner for your newsletter ...and much more! Other links mentioned Office Party newsletter Colton on Twitter/X Colton on LinkedIn Tyler on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop Upscribe Paid Recommendations…
1 How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO 42:51
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr , founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna . His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths. In this episode, Dylan & Bill delve into: The Genesis of Open Source CEO : How Bill carved a niche for this newsletter separate from his business at Athyna. Growth Strategies for Newsletters : Bill's approach to using social profiles, ads, and referral programs to scale up. Synergizing Roles : How Bill harmonizes his responsibilities at Athyna and Open Source CEO, creating a mutually beneficial relationship. Content Creation Insights : Bill's take on reducing friction in the creative process and utilizing advanced tools for content research. Expansion and Future Plans : The roadmap for Open Source CEO and how it aims to broaden its reach and content spectrum. Advice for CEOs and Founders : Bill's tailored guidance for those at the helm looking to venture into newsletter creation. Impact Assessment : Exploring how Open Source CEO enhances Athyna's business, from lead generation to team engagement. ...and much more! Other links mentioned Open Source CEO Athyna Bill on Twitter/X Bill on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop Upscribe Paid Recommendations…
1 From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch 28:36
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch , founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts Daily : LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands. Effective Growth Strategies : How LeQwane nailed organic growth, reaching a massive audience—without paid advertising. Monetization Techniques : How LeQwane transitioned from a community-based model to integrating sponsors effectively. The Art of Selling a Newsletter : How LeQwane built Alerts Daily with a sale in mind from the beginning so he could attract the right buyers. Future Endeavors : How LeQwane's new venture is helping newsletters grow organically. ...and much more Other links mentioned ReachSubs.co Alerts Daily IG LeQwane on Twitter/X LeQwane on LinkedIn Dylan on Twitter/X SparkLoop.app…
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Send & Grow by SparkLoop
1 Building a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat Brain 31:00
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide . Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months! In this episode, Dylan & Anthony discuss… The Birth of Bot Eat Brain: Uncovering the initial spark that led Anthony to dive into the AI newsletter space. Growth Strategies: How Anthony grew his newsletter from 1,000 to over 20,000 subscribers—in 4 months! Secrets to Monetization: Navigating the challenges and triumphs in building a profitable newsletter. Building a Content Team: The behind-the-scenes look at how Anthony assembled a winning writing crew. Envisioning the Future: Anthony's ambitious plans for Bot Eat Brain and the potential game-changers on the horizon. ...and much more Other links mentioned Bot Eat Brain newsletter Anthony on Twitter/X Anthony on LinkedIn Dylan on Twitter/X…
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Send & Grow by SparkLoop
1 The $3M playbook for newsletter ad sales - with Dan Barry of Revenews 40:03
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years. In this episode, Dylan & Dan discuss… How to prospect for ideal brand partners—and how to know if they're ready to advertise. Dan's 5-step approach to newsletter ad sales, from Prospecting all the way to Post-sale management. How to manage expectations during the sales process—and what to do if an ad flops. The number one thing to do before you share ad pricing. What Dan is doing now with his latest Revenews newsletter venture—and why you should pay attention. ...and much more Other links mentioned Revenews newsletter Dan on Twitter/X Dan on LinkedIn Dylan on Twitter/X…
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Send & Grow by SparkLoop
1 How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game 40:59
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue. In this episode, Dylan & Amanda discuss… The two most important things Amanda considered when choosing her newsletter niche—and why. How Amanda scaled newsletter growth while maintaining incredible engagement levels. Amanda's clever Octopus vs. Swordfish approach to sponsorship sales & monetization. Her 90-10 Rule when it comes to content—and what makes a newsletter a "must-read". Amanda's advice on starting a newsletter—including content creation, audience building, and staying authentic. Her vision for the future of newsletters and what she believes to be the biggest opportunities for growth in 2024. ...and much more Other links mentioned Life's A Game newsletter AmandaGoetz.com Break An Egg newsletter Amanda on Twitter/X Amanda on LinkedIn Dylan on Twitte/X…
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Send & Grow by SparkLoop
1 Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers 37:15
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman , a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker. In this episode, Dylan and Tiffany discuss… The Genesis of 'Peak Performers': What drove Tiffany to create an intimate, community-focused newsletter. Evolving Newsletter Strategies: Learn how Tiffany shifted her newsletter approach in 2023, and how the change has impacted her business. Significant Growth and Engagement: Insights into how Tiffany's strategic changes resulted in a 70% growth in her email list and a nearly 50% open rate. Community Leveraging and Monetization: Strategies Tiffany employs to grow her newsletter audience, including her collaboration with SparkLoop and approaches to monetization. Looking Ahead to 2024: Tiffany's massive newsletter aspirations for subscriber growth—and how she plans to achieve them. Creating with Passion: The importance of a clear mission and genuine enthusiasm in newsletter creation, and direct impacts on subscriber engagement and content quality. ...and much more! Other Links Mentioned Peak Performers newsletter TiffanyUman.com Tiffany on LinkedIn Dylan on Twitter…
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Send & Grow by SparkLoop
1 Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI 43:01
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Play Later Play Later Lists Like LikedWelcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett , co-founder of ChooseFI , to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletters, which have been instrumental in nurturing a dedicated community, facilitating growth and generating significant revenue. In this episode, Dylan & Brad delve into: The Evolution of Brad's Newsletter Strategy : Learn from Brad's early experiments with email autoresponders to his more sophisticated, targeted strategies. Building Community through Newsletters : How Brad's focus on community engagement and personal connection turned his newsletters into a thriving platform for interaction and growth—and exactly how he's executing this strategy. Earning Revenue & Maintaining Trust : Learn how Brad's unique approach to affiliate marketing and product endorsements maintain & build trust while driving 6-figure revenues. The Power of Cross-Promotion and Networking : Find out how Brad has successfully leveraged cross-promotions with other content creators and its impact on growth. Localized Community Engagement : The innovative approach to transform Facebook groups into segmented email lists for more meaningful, direct community interactions. ...and much more Other links mentioned ChooseFI newsletter ChooseFI podcast Brad on Twitter ChooseFI community Dylan on Twitter…
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1 Unpacking innovative growth strategies — with Sam Klemens of The Rollup 26:57
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop 's Dylan Redekop chats with Sam Klemens of T he Rollup , a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his full-time focus on it—and even hire an assistant. In this episode, Dylan & Sam discuss… Sam's Unique Approach to Content : How The Rollup differentiates itself by curating investment information while offering a fresh perspective Subscriber Growth Insights : How Sam went from unscalable strategies to leveraging scalable growth through Innovative Revenue and Advertising Strategies : How Sam overcame newsletter ad pricing challenges to selling out, and the critical role of analytics in targeting subscriber growth Advice for Aspiring Newsletter Creators : Sam's three biggest success factors for aspiring newsletter publishers Focus on Quality and what's next : How Sam maintains high-quality content with a manageable schedule and his future aspirations for 'The Rollup' ...and much more! Other Links Mentioned The Rollup newsletter Sam on Twitter Dylan on Twitter…
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1 From Newsletter to Creator Empire - with Jay Clouse of Creator Science 37:40
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science , a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journey started with a newsletter way back in 2017. And despite many other projects & initiatives, Jay's newsletter is still one of his most powerful distribution channels. In this episode, Louis & Jay discuss… Why narrowing your target audience could be the key to growth How Jay has increased trust & a deeper connection with video Strategies for leveraging the recent newsletter "boom" to grow your own list Ways to diversify your newsletter revenue streams Key factors in creating a resilient newsletter business ...and much more! Other Links Mentioned The Creator Science newsletter The Creator Science podcast The Creator Science YouTube channel Creator Science Revenue Model (swipe file) Jay Clouse on Twitter Louis on Twitter…
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1 Mastering efficient organic growth — with Mike Benitez of The Merge 36:03
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge as a passion project. In this episode, Louis & Mike discuss… How Mike maximizes his audience to help with growth AND content The pillars of success for The Merge's referral campaign The creative ways Mike is driving revenue ...and much more! Other Links Mentioned The Merge newsletter The Merge podcast The Merge on Twitter Louis on Twitter…
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Send & Grow by SparkLoop
1 From side hustle to nearing $1M revenue - with Michael Houck of Houck's Newsletter 38:10
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Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's Newsletter to over 63k subscribers while quickly approaching $1M in total revenue, including $250k in ARR. And it all started as a side hustle. In this episode, Louis & Michael discuss… How Michael has grown his newsletter by 50k subscribers in a few months The key mindset shift more newsletter operators can benefit from All the ways Houck's Newsletter earns revenue (not just paid subscription!) The most important metrics Michael's focused on for revenue growth How Michael drives paid subscribers with free content ...and much more! Other Links Mentioned Houck's Newsletter Megaphone Michael on Twitter Louis on Twitter…
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Send & Grow by SparkLoop
1 Using giveaways to maximize growth with Aleyda Solis of SEOFOMO 47:18
47:18 Play Later Play Later Lists Like Liked47:18
Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO , a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,000 SEO professionals (or SEOs). And her newsletter brings in over $80k per year in addition to her consulting service. In this episode, Louis & Aleyda discuss… How she used her newsletter to grow her consulting business How Aleyda created giveaways to maximize growth—for free Her unique referral program strategy How she manages affiliates & sponsorships ...and much more! Other Links Mentioned SEOFOMO Newsletter Aleyda's SEO Consulting website Aleyda on Twitter Louis on Twitter…
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Send & Grow by SparkLoop
1 From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points 55:57
55:57 Play Later Play Later Lists Like Liked55:57
Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points , a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 years. After selling to D1 Ticker , Matt's remained as head publishing for Extra Points. In this episode, Louis & Matt discuss… Starting a newsletter as a business Matt's philosophy for free vs. paid content How to leverage earned media for growth Using a video game as a lead magnet for paid subscriptions ...and much more! Other Links Mentioned Extra Points newsletter Athletic Director Simulator 3000 (video game) D1 Ticker Matt on Twitter Louis on Twitter…
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Send & Grow by SparkLoop
1 Turning niche expertise into a $100k newsletter — with Jon Elder of Amazon Insiders 35:05
35:05 Play Later Play Later Lists Like Liked35:05
Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders , a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Insiders — the fastest-growing newsletter for Amazon sellers. In this episode, Louis & Jon discuss… The key strategies he used to go from 100 to 10k subscribers How Jon is leveraging his expertise to monetize to $100k His strategy for hitting his 100k subscriber goal What makes his newsletter stand out among the competition ...and much more! Other Links Mentioned Amazon Insiders newsletter Jon's Consulting business (Black Label Advisor) Jon on Twitter Louis on Twitter…
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Send & Grow by SparkLoop
1 Exploding newsletter growth with Reddit — with Eric Lam of Exploding Ideas 44:05
44:05 Play Later Play Later Lists Like Liked44:05
Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in "million dollar niches" to all his subscribers. But for paying subscribers, Eric sends a second weekly edition with an even deeper dive (more information, tips & resources) for that week's business idea. In this episode, Louis & Eric discuss… How Eric's newsletter has grown quickly since starting up 4 months ago His Reddit growth playbook: how to organically grow your newsletter with Reddit Eric's newsletter monetization funnel anyone can replicate ...and much more! Other Links Mentioned Exploding Ideas Eric on Twitter Louis on Twitter…
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Send & Grow by SparkLoop
1 Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle) 38:14
38:14 Play Later Play Later Lists Like Liked38:14
Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few. In this episode, Louis & Ryan discuss… 3 common traits of newsletters creating "high-quality content" The first—and most important—question Ryan asks new growth clients The best channels to test the waters with paid growth What's working right now for paid growth on Twitter ...and much more! Other Links Mentioned Blakely Digital Ryan on Twitter Louis on Twitter…
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Send & Grow by SparkLoop
1 Powerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt Media 40:06
40:06 Play Later Play Later Lists Like Liked40:06
Play Later Play Later Lists Like LikedWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media . Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo . Joe has been in the media game for a long time and has a lot of lessons to share. In this episode, Dylan & Joe discuss… How to make a newsletter model successful for your business How to leverage the "Subscriber Hierarchy" Why most operators should only focus on ONE platform 10 different ways to monetize a media business Why right now is the best time ever to build a content or media business and so much more! Other Links Mentioned Joe Pulizzi on Twitter Joe Pulizzi on LinkedIn Dylan on Twitter Content Inc. Podcast This Old Marketing Podcast…
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