Running Events As A Newsletter Operator — With Sophia Patten Of Workweek Send & Grow By SparkLoop podcast

1:00:41

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business. Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills. In this episode, Dylan & Josh explore: Rapid Growth Techniques: How can small, daily actions significantly boost your newsletter subscriber count? Josh unveils practical, bite-sized strategies. Engagement Metrics: What’s the single most telling metric for newsletter success, and how can it guide your content strategy? Advertisement Innovation: Why traditional newsletter ads fail and how a simple shift in focus can multiply your click-through rates. Revenue Boosting Moves: Josh discusses straightforward levers you can pull to dramatically increase your newsletter’s income. A Thought-Provoking Take: Are we really in a newsletter bubble? Josh shares his unique perspective on the state of the newsletter industry. ...and much more OTHER LINKS MENTIONED For The Interested newsletter JoshSpector.com Skill Sessions (sign-up and receive a $100 Amazon GC—listen to the end of the episode to find out how!) Josh on LinkedIn Josh on Twitter Dylan on Twitter/X SparkLoop Certified Experts Directory SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…

Send & Grow by SparkLoop

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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media 38:11

1 year ago38:11

38:11

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy , a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Geoff discuss… The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities. Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue. Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures. ...and much more OTHER LINKS MENTIONED Lookout Media Vancity Lookout Ottawa Lookout Geoff on LinkedIn Geoff on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…

Send & Grow by SparkLoop

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The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy 34:43

1 year ago34:43

34:43

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy , a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Gunnar discuss… → The Dominance of Meta Ads: why Gunnar uses Facebook & Instagram ads as a newsletter growth platfrom → Crafting High-Converting Ad Creatives: the secrets behind creating ad content that feels native to social platforms, significantly lowering your cost per acquisition → The Power of Targeting and Retargeting: how specific targeting and leveraging lead magnets can drastically improve growth → Landing Page Optimization: learn the essentials of a high-converting landing page → Innovative Growth through Paid Recommendations: how Gunnar uses SparkLoop to offset ad costs and achieve rapid growth without breaking the bank → Practical Advice for Newsletter Operators: actionable tips you can apply to your newsletter growth strategy immediately → ...and much more OTHER LINKS MENTIONED GrowJoy.co (Gunnar's Growth Agency) Gunnar on LinkedIn Gunnar on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…

Send & Grow by SparkLoop

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How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop 46:06

1 year ago46:06

46:06

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland. In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers. In this episode, Dylan & Ryan explore: The Genesis of Naptown Scoop: How Ryan's dissatisfaction with traditional employment pathways led him to create a local newsletter that now connects thousands. Overcoming Growth Challenges: Strategies and insights on expanding a local newsletter's reach and engagement, including the pivotal role of community involvement. Monetization Pathways: From direct advertising to innovative community events, Ryan shares how Naptown Scoop has turned local attention into a thriving business model. The Power of Local Influence: How owning a local newsletter opens unparalleled opportunities for business ventures, partnerships, and community impact. Future Visions: Ryan's ambitious plans for Naptown Scoop and advice for aspiring newsletter creators looking to make a difference in their communities. ...and much more, including Ryan's candid thoughts on the balance between being a local 'celebrity' and a committed newsletter operator. OTHER LINKS MENTIONED Naptown Scoop newsletter The Life of Scoop newsletter Ryan on LinkedIn Ryan on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…

Send & Grow by SparkLoop

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Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal 40:18

1 year ago40:18

40:18

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal . Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+ subscribers who are learning insightful mental models, concepts, and frameworks for personal growth. In this episode, Dylan and Alex discuss... The Genesis of Faster Than Normal: How Alex's journey from an early passion project to a substantial newsletter unfolded. Strategic Growth Tactics: The pivotal role of social media, LinkedIn's fertile ground, and leveraging platforms like SparkLoop and Refind for exponential subscriber growth. The Pitfalls and Peaks: Lessons learned from experiments in growth strategies, including the underestimated power of paid and organic recommendations. Monetization Insights: From sponsored content to affiliate marketing, discover the strategies that turned Faster Than Normal into a profitable media venture. The Infinite Game: Alex shares his long-term vision for the newsletter, focusing on providing unmatched value to entrepreneurs and business leaders. ...and so much more! OTHER LINKS MENTIONED Faster Than Normal Newsletter Mastery Course (15% OFF promo code: NEWSLETTERMASTERY) Alex on LinkedIn Alex on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!…

Send & Grow by SparkLoop

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Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting 41:39

1 year ago41:39

41:39

In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences. In this episode, Dylan & Jeremy dive into: The Synergy Between Newsletters and Podcasts : How Jeremy leverages this dynamic duo to build a loyal audience. Podcasting for Newsletter Operators : Jeremy shares why he believes creating a podcast can be a game-changer for newsletter operators and under what circumstances it truly makes sense. Practical Steps to Start Your Podcast : From ideation to execution, Jeremy outlines the how-tos of podcasting for newsletter enthusiasts looking to expand their reach. Newsletters for Podcasts : Flipping the script — the benefits of having a newsletter for your podcast. ...and a treasure trove of actionable advice and insider tips for anyone looking to enrich their content strategy with podcasts and newsletters! OTHER LINKS MENTIONED podcastmarketingacademy.com/sparkloop Podcast Marketing Trends Explained on Apple Podcasts Podcast Marketing Trends Explained on Spotify Dylan on Twitter/X Dylan on LinkedIn SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend SparkLoop, earn commissions, and win a FREE trip to Cancun!…

Send & Grow by SparkLoop

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Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff 32:41

1 year ago32:41

32:41

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discuss… How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Sponsors Stuff 2023 Ad Market Retrospective: A look back at the challenges and shifts within the newsletter ad space in 2023, setting the stage for what's to come. 2024 Ad Market Trends & Predictions: What newsletter operators should be paying attention to in 2024. Starting with Sponsorships: Whether you're at 1,000 or 100,000 subscribers, uncover the right time and strategy to introduce ads to your newsletter. Pricing and Performance: Learn how to set your ad rates and ensure your ads perform well, enhancing sponsor relationships and securing renewals. The Future of Newsletter Sponsorships: Ryan and Jesse's take on the balance between subscription and ad-supported models, and why ads can be a win-win for your content and audience. ...and much more! OTHER LINKS MENTIONED Who Sponsors Stuff The Newsletter Conference (use code SPARKLOOP for $100 off your ticket!) Ryan on LinkedIn Ryan on Twitter Jesse on LinkedIn Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest…

Send & Grow by SparkLoop

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How Noor Chopra grew Touristy to 100k+ subscribers 100% organically 35:29

1 year ago35:29

35:29

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm." Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically. In this episode, Dylan & Noor discuss… The Birth of Touristy: How a pivot during the pandemic led to the creation of a unique newsletter platform. Growth Tactics: The unscalable yet effective strategies Noor employed to kickstart subscriber growth. Content Creation: The art of curating engaging and relevant content that resonates with readers. Monetization Journey: From the first ad dollar to a diversified revenue stream without spending on ads. Engagement Secrets: Maintaining an astonishing open rate and the role of visual content. Future Aspirations: Noor's vision for Touristy and potential ventures into podcasting. ...and much more! OTHER LINKS MENTIONED Touristy newsletter Noor on LinkedIn Noor on Twitter/X Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest…

Send & Grow by SparkLoop

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Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse 32:41

1 year ago32:41

32:41

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year. In this episode, Dylan & Chenell discuss… The Genesis of Growth In Reverse: How Chenell's curiosity about newsletter monetization led to the birth of an invaluable resource. Research-Driven Content Creation: The meticulous process behind each deep dive and how Chenell uncovers the secrets of newsletter growth. The Power of Community and Networking: Chenell's strategy in leveraging social media and genuine engagement to boost her subscriber count. Monetization Without A Paywall: How Chenell utilizes sponsorships and coaching to sustain her newsletter, maintaining free access for her audience. The Future of "Growth In Reverse": Chenell’s vision for expanding her content through coaching, speaking engagements, and potentially, audio formats. ...and much more! OTHER LINKS MENTIONED Growth In Reverse newsletter Chenell on Linkedin Chenell on Twitter/X Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest…

Send & Grow by SparkLoop

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Crafting newsletters that connect — with Tarzan Kay 48:40

1 year ago48:40

48:40

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails. In this episode, Dylan & Tarzan discuss… From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator. Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters. Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success. Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates. Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years. ...and much more! OTHER LINKS MENTIONED Tarzan Kay's newsletter Tarzan on Linkedin Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest…

Send & Grow by SparkLoop

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The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns 39:30

1 year ago39:30

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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights. In this episode, Dylan & Tom discuss… Exceptional Growth : Discover how Tom leveraged his LinkedIn to amass a following of 75k. Conversion strategies: Tom reveals his most successful tips for converting LinkedIn followers to newsletter subscribers. Content Mastery : How Tom crafts engaging content that not only educates but also entertains, increasing the potential for virality. Monetization Pathways : How Tom is crafting multiple revenue streams, optimizing for long-term sustainability—and why. Strategic Insights for Newsletter Creators : Tom shares the why and how of his strategic decisions, offering actionable advice for newsletter operators seeking growth and engagement. ...and much more! OTHER LINKS MENTIONED Strategy Breakdowns newsletter Tom Alder on Linkedin Tom Alder on Twitter/X Strategy Breakdowns - 6 Months Into Strategy Breakdowns ("build-in-public" post) Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest…

Send & Grow by SparkLoop

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The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders 33:55

1 year ago33:55

33:55

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next generation of creators-turned-company founders. In this episode, Dylan & Yong-Soo discuss… The Evolution of Creators into Entrepreneurs: Why the future belongs to those who can blend creativity with business. Building in Public: Why Yong-Soo is building First Class Founders in public—and if you should do it too. The Synergy between Newsletters and Podcasts: How leveraging one boosts the other, and how to execute it. Growth Levers for Newsletters: Learn Yong-Soo's Five Growth Levers on scaling your audience & newseltter. Predictions for the Newsletter Space: What's next for newsletters? Yong-Soo shares his bold predictions for the industry. ...and much more! Other Links Mentioned First Class Founders newsletter First Class Founders podcast Yong-Soo on Twitter/X Yong-Soo on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs…

Send & Grow by SparkLoop

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The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party 31:36

1 year ago31:36

31:36

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto , the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating. In this episode, Dylan, Colton, and Tyler discuss: How they decided to split up their roles and why. Their collaborative approach to growing the subscriber base—with a surprising & successful Facebook strategy. Their insights on the benefits, challenges, and dynamics of running a newsletter as a duo. Whether or not you should consider a partner for your newsletter ...and much more! Other links mentioned Office Party newsletter Colton on Twitter/X Colton on LinkedIn Tyler on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop Upscribe Paid Recommendations…

Send & Grow by SparkLoop

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How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO 42:51

1 year ago42:51

42:51

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr , founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna . His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths. In this episode, Dylan & Bill delve into: The Genesis of Open Source CEO : How Bill carved a niche for this newsletter separate from his business at Athyna. Growth Strategies for Newsletters : Bill's approach to using social profiles, ads, and referral programs to scale up. Synergizing Roles : How Bill harmonizes his responsibilities at Athyna and Open Source CEO, creating a mutually beneficial relationship. Content Creation Insights : Bill's take on reducing friction in the creative process and utilizing advanced tools for content research. Expansion and Future Plans : The roadmap for Open Source CEO and how it aims to broaden its reach and content spectrum. Advice for CEOs and Founders : Bill's tailored guidance for those at the helm looking to venture into newsletter creation. Impact Assessment : Exploring how Open Source CEO enhances Athyna's business, from lead generation to team engagement. ...and much more! Other links mentioned Open Source CEO Athyna Bill on Twitter/X Bill on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop Upscribe Paid Recommendations…

Send & Grow by SparkLoop

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From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch 28:36

1 year ago28:36